Schools in Dubai have reported pupils participating in dangerous social media trends, such as choking themselves and the so-called skull breaker challenge.
The Knowledge and Human Development Authority and the Dubai Health Authority said they pose “serious and immediate risks” to children’s health and safety.
“While schools are addressing this matter directly with students, parent partnership is essential to reinforce safety messages beyond the school environment,” said the KHDA.
To reinforce this, the DHA is hosting virtual sessions in English and Arabic on January 15 and 22, offering an overview of the health risks associated with choking challenges and breath-restriction.
“We strongly encourage you to attend this important session, as it will enhance your awareness of potential risks and empower you to take the necessary preventive measures to ensure the safety of your children,” read a DHA note to schools and parents.
What is the trend?
Several trends are circulating online – and have been for years – with names such as the skull breaker challenge, blackout challenge and choking challenge.
“The influence of social media on young minds today cannot be overstated,” Dr Arun Hari, a specialist cardiologist at LLH Hospital in Mussaffah, told The National.
He warned that the choking challenge restricts oxygen to the brain, which can cause seizures, permanent brain damage or even death. “The heart’s response to oxygen deprivation is unpredictable, even in apparently healthy children,” said Dr Harid, who is advising parents to be vigilant.
“Prevention through awareness remains the strongest tool against such dangerous trends.”
Working together
Lisa Johnson, principal at the American Academy for Girls, welcomed the KHDA’s efforts in raising awareness of the issue. “Clear guidance from the regulator supports schools and families to work together proactively and helps create a culture where students feel safe to speak up, knowing they will be supported rather than judged,” she said.
“Strong relationships with families are central to identifying concerns early.”
Rose, a concerned mother of pupils in Dubai, echoed this sentiment. “It’s great that the KHDA and DHA are being so proactive about this,” she said.
Talking openly
The KHDA has urged parents to speak openly with their children about the dangers of this trend. “Reinforce that such actions are not games and can cause serious harm or life-threatening consequences,” it said. “Remain attentive to your child’s well-being and online activity, including awareness of social media challenges or peer influence.”
It is also important for parents to understand their child might get involved in these activities, according to Carolyn Yaffe, a mental health expert at Medcare Camali Clinic.
“Kids often join in social media trends because they want to fit in, get attention, or feel like they belong. Curiosity and the excitement of trying something new can play a role, too. Sometimes, children don’t realise the risks or feel pressured by friends or what they see online. Social media can make these trends seem more popular or safe than they really are.”
Ms Yaffe is advising parents discussing online dangersto keep the discussion age appropriate, with the focus on staying safe rather than scaring a child.
“Be honest, but also reassuring,” Ms Yaffe said. “Explain that most people online are secure, but some trends can be risky and that your job is to help them stay safe.
“Use simple, real-life examples to make things easier to understand and let your child know they can ask questions any time. Empower them to make good choices and make safety a regular, relaxed topic in your family.”
For now, she added, it is important that parents let children know they are always there to listen and help.
“Building trust and making time to check in regularly helps your child feel comfortable sharing what is happening online,” Ms Yaffe.
“Setting boundaries and showing what responsible online behaviour looks like are also key steps.”
Warning signs
The KHDA has provided a list of signs that a child may have taken part in the choking challenge, including marks, redness or bruising around the neck; headaches; dizziness or fainting; bloodshot eyes; sudden secrecy about online activity; talking about “challenges” or risky games; unexplained mood or behaviour changes; and wearing clothes that hide the neck.
The KHDA is advising parents who believe their child might be involved, or are concerned about their physical or emotional well-being, to contact their school and seek medical advice where necessary.
“Together, families, schools and authorities can help keep all students safe,” the authority said.
Any pupil found participating in, encouraging or recording such behaviour will be subject to disciplinary action in line with their school’s policy, the KHDA said. “In serious cases, referral to relevant external authorities may be required.”
