Evren Ozka's route through the UAE starts in Fujairah, from where he will run to the border with Saudi Arabia. Photo: Evren Ozka
Evren Ozka's route through the UAE starts in Fujairah, from where he will run to the border with Saudi Arabia. Photo: Evren Ozka
Evren Ozka's route through the UAE starts in Fujairah, from where he will run to the border with Saudi Arabia. Photo: Evren Ozka
Evren Ozka's route through the UAE starts in Fujairah, from where he will run to the border with Saudi Arabia. Photo: Evren Ozka

Dubai businessman ditches cigarettes and takeaways for 890km Gulf trek


Nick Webster
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A British fashion entrepreneur is planning to run across the UAE, Qatar and Bahrain after giving up cigarettes, alcohol and a poor diet loaded with fast-food takeaways.

Evren Ozka, who lost 25kg after taking up running and turning his life around, has set his sights on accumulating seemingly impossible distances to raise money for charities, including Dubai Cares that contributes to good causes around the world.

The father of two aims to begin his epic challenge with a 190km run from the north to the south of Qatar on November 13, before a 50km trek through Bahrain on November 15.

His Gulf tour will conclude with an energy-sapping 650km journey across the UAE, spanning from November 25 to 30.

Mr Ozka, 34, who established a luxury footwear and lifestyle brand after years working in his family’s textile and manufacturing business, said he was preparing for any eventuality during his challenge that is expected to take around a week.

“When you’re pushing your body to its limits, pretty much anything can happen,” he said. “I’m expecting blisters, joint pain, stomach issues, dehydration, cramping, you name it.

"We’ll try our best to minimise all potential problems but, honestly, that’s all part of it. You can plan and prepare as much as you want but things will go wrong. It’s all about problem-solving and to keep moving, no matter what. If I can take another step, I will. That’s the mindset.”

Experience

His bid to run across the Gulf is not his first ultradistance challenge. Three years ago, shortly after taking up running from scratch, he signed up for a 160km trail race, finishing it in under 28 hours. though initially he could not run even 1km non-stop.

A year later, he ran across all seven emirates of the UAE in five days and 22 hours, and has run 843.94km on a treadmill in one week.

The Guinness World Record for running across the UAE is five days, 15 hours and 53 minutes, achieved by Indian athlete Nigesh Kotoor Padikkal in November 2024.

Evren Ozka, an entrepreneur from London, lost 25kg after taking up running and now plans to run across UAE, Bahrain and Qatar. Photo: Evren Ozka
Evren Ozka, an entrepreneur from London, lost 25kg after taking up running and now plans to run across UAE, Bahrain and Qatar. Photo: Evren Ozka

Meanwhile, the fastest recorded crossing in Qatar is one day, six hours, 23 minutes and 42 seconds, set by Filipino runner Michelle Butiu in April 2023.

As there is no record for running across Bahrain – nor the three counties back-to-back – Mr Ozka is confident he can set a new benchmark for ultra-distance marathon running in the Gulf.

“During training, I’ve been focusing on controlling my calorie intake but during the attempt, I’ll be taking in about 6,000 to 8,000 calories a day,” he said.

“For me, mental and physical preparation are one and the same, the more I train, the more confident I feel. I’ve been keeping my mileage around 130km to 200km a week, with my peak week hitting 230km.

“There’s also been a lot of lower body strength training in the mix to help me stay solid over long distances and I actually dropped quite a bit of weight going into this block, mainly to take some pressure off my joints, and it’s made a big difference.”

He will be accompanied by a videographer, to document his efforts, a physio and strength coach to help him deal with any injuries that might arise.

Role model

His UAE route starts in Fujairah from where he will run to the border with Saudi Arabia. In Qatar and Bahrain, he will be going from the northernmost point of each to the southernmost.

“I started running about four years ago because I wanted to be healthier and a good role model for my two boys, Buzul Leo and Boreas,” said Mr Ozka, who lives in Dubai.

“That’s still the biggest reason I do this. They’ve seen the changes in me and have picked up a lot of those habits, being active, eating well, looking after themselves.

“That’s what I’m most proud of, everything I do comes back to them. I’ve spent a big part of my life not living up to my potential. I wasn’t healthy and I wasted a lot of time.

“That’s something I deeply regret. It’s also what drives me now, to push my limits, see what I’m capable of and make the most of the time I have.”

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

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Updated: November 04, 2025, 5:32 AM