Dubai's Museum of the Future is one of the host venues for the 1 Billion Followers Summit. Photo: Government of Dubai Media Office
Dubai's Museum of the Future is one of the host venues for the 1 Billion Followers Summit. Photo: Government of Dubai Media Office
Dubai's Museum of the Future is one of the host venues for the 1 Billion Followers Summit. Photo: Government of Dubai Media Office
Dubai's Museum of the Future is one of the host venues for the 1 Billion Followers Summit. Photo: Government of Dubai Media Office

Dubai’s content creation summit could shape the future, experts say


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The 1 Billion Followers Summit taking place in Dubai has the potential to shape the future of the digital content industry, according to a senior figure from the government's media office.

The event, which runs from Saturday, January 11, to Monday, January 13, is expected to welcome more than 15,000 delegates − including 5,000 content creators helping to influence a rapidly evolving media landscape.

Among the key speakers are Zach King, a US magician with 175 million online followers, popular gaming personality AboFlah, who has 63 million followers, author and podcaster Jay Shetty, with more than 57 million followers, and polarising US political pundit Tucker Carlson, who has gained more than 26 million followers across platforms.

Organisers predicted this year's summit − the third time it has been held − will be the biggest yet, a signal of the sector's continued growth.

“The summit's growing momentum − evident in its increasing followers, participants, diverse tracks, workshops, activities, and partners − highlights significant global interest from media outlets, online platforms and digital content companies,” said Alia Al Hammadi, vice chairwoman of UAE Government Media Office and chief executive of the 1 Billion Followers Summit.

“Partnerships with leading global firms and platforms demonstrate confidence in the Summit's ability to shape the future of the digital content industry.

Controversial political pundit Tucker Carlson is among the big names taking part in the event. AP
Controversial political pundit Tucker Carlson is among the big names taking part in the event. AP

“By hosting top influencers and content creators across various fields and providing ideal networking and collaboration opportunities, the summit empowers experts and professionals to excel and share their monetisation expertise.”

Growing in numbers

At a curtain-raiser for the event on Tuesday, Minister of Cabinet Affairs Mohammed Al Gergawi said the UAE is primed to be a “global capital for content creators”.

“Over the past three years, this summit has transformed into the largest global event for content creation, hosted by the UAE,” said Mr Al Gergawi.

“Our nation has become a hub for creators, talents, and investors, and through this summit, the UAE is establishing itself as the global capital for content creators.

“Why content creation? The industry is currently valued at approximately $250 billion, with growth rates significantly outpacing the natural economic growth – nearly threefold.”

The 1 Billion Followers Summit will take place across three venues – Emirates Towers, the Museum of the Future and Dubai International Financial Centre.

Empathy and compassion

The UAE last year established the 1 Billion Award, a $1 million prize celebrating content creators who have made a positive impact on societies and champion empathy and compassion.

An initial shortlist of 10 candidates was announced last month, which was whittled down to a final five following a public vote. The winner will be crowned on the summit's final day on January 13. More than 16,000 submissions from 190 countries were received for the award.

The final five were decided after a total of 3.3 million votes were received from around the world, state news agency Wam reported.

Among them is Mahmoud Zuaiter, a content creator from Gaza, who creates uplifting content despite the hardships faced by Palestinians “to inspire and spread hope”.

Nasser Al Oqail, from Saudi Arabia, has also made the cut. The founder of the Dupamicaffeine Sciences channel simplifies complex books and concepts for his nine million-plus followers, Wam reported.

Also in contention is Creators For Lebanon − a group “uniting to help displaced families, providing aid, rebuilding communities and inspiring solidarity in times of crisis”.

Joining them is Simon Squibb, an “inspirational speaker” from the UK who shares personal experiences with more than nine million followers.

Completing the final five is Australian Samuel Weidenhofer, who is “known for spreading positivity and kindness through heartwarming videos featuring acts of kindness towards strangers, from surprising kids to gifting strangers”.

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Venus Williams - 5 titles (2000, 2001, 2005, 2007 and 2008)

Serena Williams - 7 titles (2002, 2003, 2009, 2010, 2012, 2015 and 2016)

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Rating: 5/5

Islamophobia definition

A widely accepted definition was made by the All Party Parliamentary Group on British Muslims in 2019: “Islamophobia is rooted in racism and is a type of racism that targets expressions of Muslimness or perceived Muslimness.” It further defines it as “inciting hatred or violence against Muslims”.

Living in...

This article is part of a guide on where to live in the UAE. Our reporters will profile some of the country’s most desirable districts, provide an estimate of rental prices and introduce you to some of the residents who call each area home.

Jawan
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Four reasons global stock markets are falling right now

There are many factors worrying investors right now and triggering a rush out of stock markets. Here are four of the biggest:

1. Rising US interest rates

The US Federal Reserve has increased interest rates three times this year in a bid to prevent its buoyant economy from overheating. They now stand at between 2 and 2.25 per cent and markets are pencilling in three more rises next year.

Kim Catechis, manager of the Legg Mason Martin Currie Global Emerging Markets Fund, says US inflation is rising and the Fed will continue to raise rates in 2019. “With inflationary pressures growing, an increasing number of corporates are guiding profitability expectations downwards for 2018 and 2019, citing the negative impact of rising costs.”

At the same time as rates are rising, central bankers in the US and Europe have been ending quantitative easing, bringing the era of cheap money to an end.

2. Stronger dollar

High US rates have driven up the value of the dollar and bond yields, and this is putting pressure on emerging market countries that took advantage of low interest rates to run up trillions in dollar-denominated debt. They have also suffered capital outflows as international investors have switched to the US, driving markets lower. Omar Negyal, portfolio manager of the JP Morgan Global Emerging Markets Income Trust, says this looks like a buying opportunity. “Despite short-term volatility we remain positive about long-term prospects and profitability for emerging markets.” 

3. Global trade war

Ritu Vohora, investment director at fund manager M&G, says markets fear that US President Donald Trump’s spat with China will escalate into a full-blown global trade war, with both sides suffering. “The US economy is robust enough to absorb higher input costs now, but this may not be the case as tariffs escalate. However, with a host of factors hitting investor sentiment, this is becoming a stock picker’s market.”

4. Eurozone uncertainty

Europe faces two challenges right now in the shape of Brexit and the new populist government in eurozone member Italy.

Chris Beauchamp, chief market analyst at IG, which has offices in Dubai, says the stand-off between between Rome and Brussels threatens to become much more serious. "As with Brexit, neither side appears willing to step back from the edge, threatening more trouble down the line.”

The European economy may also be slowing, Mr Beauchamp warns. “A four-year low in eurozone manufacturing confidence highlights the fact that producers see a bumpy road ahead, with US-EU trade talks remaining a major question-mark for exporters.”

'The worst thing you can eat'

Trans fat is typically found in fried and baked goods, but you may be consuming more than you think.

Powdered coffee creamer, microwave popcorn and virtually anything processed with a crust is likely to contain it, as this guide from Mayo Clinic outlines: 

Baked goods - Most cakes, cookies, pie crusts and crackers contain shortening, which is usually made from partially hydrogenated vegetable oil. Ready-made frosting is another source of trans fat.

Snacks - Potato, corn and tortilla chips often contain trans fat. And while popcorn can be a healthy snack, many types of packaged or microwave popcorn use trans fat to help cook or flavour the popcorn.

Fried food - Foods that require deep frying — french fries, doughnuts and fried chicken — can contain trans fat from the oil used in the cooking process.

Refrigerator dough - Products such as canned biscuits and cinnamon rolls often contain trans fat, as do frozen pizza crusts.

Creamer and margarine - Nondairy coffee creamer and stick margarines also may contain partially hydrogenated vegetable oils.

The five pillars of Islam

1. Fasting

2. Prayer

3. Hajj

4. Shahada

5. Zakat 

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Date started: November 2018

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Based: Dubai, UAE

Sector: Software Technology / Artificial Intelligence

Initial investment: $500,000

Funding round: Series B (raising $5m)

Partners/Incubators: Dubai Future Accelerators Cohort 4, Dubai Future Accelerators Cohort 6, AI Venture Labs Cohort 1, Microsoft Scale-up 

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Winner Canvassed, Par Dobbs (jockey), Doug Watson (trainer)

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Winner Dubai Future, Frankie Dettori, Saeed bin Suroor

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Winner Mouheeb, Ryan Curatolo, Nicholas Bachalard

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9.50pm Meydan Classic – Conditions (TB) $$50,000 (T) 1,400m

Winner Topper Bill, Richard Mullen, Satish Seemar

9.25pm Dubai Sprint – Listed Handicap (TB) $88,000 (T) 1,200m

Winner Man Of Promise, William Buick, Charlie Appleby

DEADPOOL & WOLVERINE

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BOSH!'s pantry essentials

Nutritional yeast

This is Firth's pick and an ingredient he says, "gives you an instant cheesy flavour". He advises making your own cream cheese with it or simply using it to whip up a mac and cheese or wholesome lasagne. It's available in organic and specialist grocery stores across the UAE.

Seeds

"We've got a big jar of mixed seeds in our kitchen," Theasby explains. "That's what you use to make a bolognese or pie or salad: just grab a handful of seeds and sprinkle them over the top. It's a really good way to make sure you're getting your omegas."

Umami flavours

"I could say soya sauce, but I'll say all umami-makers and have them in the same batch," says Firth. He suggests having items such as Marmite, balsamic vinegar and other general, dark, umami-tasting products in your cupboard "to make your bolognese a little bit more 'umptious'".

Onions and garlic

"If you've got them, you can cook basically anything from that base," says Theasby. "These ingredients are so prevalent in every world cuisine and if you've got them in your cupboard, then you know you've got the foundation of a really nice meal."

Your grain of choice

Whether rice, quinoa, pasta or buckwheat, Firth advises always having a stock of your favourite grains in the cupboard. "That you, you have an instant meal and all you have to do is just chuck a bit of veg in."

Points to remember
  • Debate the issue, don't attack the person
  • Build the relationship and dialogue by seeking to find common ground
  • Express passion for the issue but be aware of when you're losing control or when there's anger. If there is, pause and take some time out.
  • Listen actively without interrupting
  • Avoid assumptions, seek understanding, ask questions
Updated: January 10, 2025, 11:57 AM