Mohammed Al Gergawi, Minister of Cabinet Affairs, said the UAE has positioned itself as a world-leading hub for content creators. Photo: World Economic Forum
Mohammed Al Gergawi, Minister of Cabinet Affairs, said the UAE has positioned itself as a world-leading hub for content creators. Photo: World Economic Forum
Mohammed Al Gergawi, Minister of Cabinet Affairs, said the UAE has positioned itself as a world-leading hub for content creators. Photo: World Economic Forum
Mohammed Al Gergawi, Minister of Cabinet Affairs, said the UAE has positioned itself as a world-leading hub for content creators. Photo: World Economic Forum

UAE poised to be 'content creator capital' as Dubai hosts global social media summit


Salam Al Amir
  • English
  • Arabic

An Emirati minister said that the UAE is primed to be a “global capital for content creators” as leading figures across social media driving the remarkable rise of a $250 billion industry get set to take centre stage in Dubai this week.

Mohammed Al Gergawi, Minister of Cabinet Affairs, on Tuesday hailed the third annual 1 Billion Followers Summit, which will be held at three venues in the emirate from Saturday, January 11, to Monday, January 13, as the “largest global event for content creation” at a curtain-raiser for the international gathering.

More than 15,000 delegates are expected to attend the event, including 5,000 content creators helping to shape a rapidly evolving media landscape.

Key speakers will include Zach King, a US magician with 175 million online followers, popular gaming personality AboFlah, who has 63 million followers, author and podcaster Jay Shetty, who has more than 57 million followers, and polarising US political pundit Tucker Carlson, who has amassed more than 26 million followers across social media platforms.

“Over the past three years, this summit has transformed into the largest global event for content creation, hosted by the UAE,” said Mr Al Gergawi. “Our nation has become a hub for creators, talents, and investors, and through this summit, the UAE is establishing itself as the global capital for content creators.

“Why content creation? The industry is currently valued at approximately $250 billion, with growth rates significantly outpacing the natural economic growth – nearly threefold.”

Cultivating creative talent

The UAE will seek to promote further growth in the burgeoning sector during the conference. A 1 Billion Pitches initiative will be launched to provide Dh50 million in investment opportunities for content creators and companies. Mr Al Gergawi said about 500 start-ups from 40 countries have already applied for support.

Leading players in the social media industry, including TikTok, will be represented at the three-day conference. Photo: Reuters
Leading players in the social media industry, including TikTok, will be represented at the three-day conference. Photo: Reuters

The summit will feature 421 speakers, 300 sessions and will be attended by dozens of chief executives and other industry experts.

All major digital platforms and companies – from YouTube and X to Facebook, TikTok and Instagram – will be represented.

The summit will host a wide variety of sessions, exploring the need to regulate the content creator industry, the transformation of media, combating misinformation. Content creators using their profile and influence to raise awareness of humanitarian issues will also be on the agenda.

$1 million prize up for grabs

The UAE has this year established the 1 Billion Award, a $1 million prize to celebrate content creators who make a positive impact on societies and champion compassion and empathy.

An initial shortlist of 10 candidates was announced last month, which is to be whittled down to a final five following a public vote. The winner will be crowned on the final day of the summit on January 13. More than 16,000 submissions from 190 countries were received for the award.

The 10 contenders included Mahmoud Zuaiter, a content creator from Gaza with more than three million followers. He aims to raise awareness of the plight of Palestinians in the Gaza Strip and to support aid efforts, as the war rages on.

Creators for Lebanon are a group of four Lebanese content creators uniting to help displaced families, providing aid, rebuilding communities and showing solidarity in times of crisis. The group comprises Abdallah Saadeh, Hasan Hashim, Hasan Raad and Abir Al Saghir, and has more than 40 million followers on social media platforms.

This year's summit will be held at three venues – Emirates Towers, the Museum of the Future and Dubai International Financial Centre.

War and the virus
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French business

France has organised a delegation of leading businesses to travel to Syria. The group was led by French shipping giant CMA CGM, which struck a 30-year contract in May with the Syrian government to develop and run Latakia port. Also present were water and waste management company Suez, defence multinational Thales, and Ellipse Group, which is currently looking into rehabilitating Syrian hospitals.

Blackpink World Tour [Born Pink] In Cinemas

Starring: Rose, Jisoo, Jennie, Lisa

Directors: Min Geun, Oh Yoon-Dong

Rating: 3/5

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MATCH INFO

Uefa Champions League, last-16 second leg
Paris Saint-Germain (1) v Borussia Dortmund (2)
Kick-off: Midnight, Thursday, March 12
Stadium: Parc des Princes
Live: On beIN Sports HD

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GOLF’S RAHMBO

- 5 wins in 22 months as pro
- Three wins in past 10 starts
- 45 pro starts worldwide: 5 wins, 17 top 5s
- Ranked 551th in world on debut, now No 4 (was No 2 earlier this year)
- 5th player in last 30 years to win 3 European Tour and 2 PGA Tour titles before age 24 (Woods, Garcia, McIlroy, Spieth)

Skoda Superb Specs

Engine: 2-litre TSI petrol

Power: 190hp

Torque: 320Nm

Price: From Dh147,000

Available: Now

2025 Fifa Club World Cup groups

Group A: Palmeiras, Porto, Al Ahly, Inter Miami.

Group B: Paris Saint-Germain, Atletico Madrid, Botafogo, Seattle.

Group C: Bayern Munich, Auckland City, Boca Juniors, Benfica.

Group D: Flamengo, ES Tunis, Chelsea, Leon.

Group E: River Plate, Urawa, Monterrey, Inter Milan.

Group F: Fluminense, Borussia Dortmund, Ulsan, Mamelodi Sundowns.

Group G: Manchester City, Wydad, Al Ain, Juventus.

Group H: Real Madrid, Al Hilal, Pachuca, Salzburg.

GAC GS8 Specs

Engine: 2.0-litre 4cyl turbo

Power: 248hp at 5,200rpm

Torque: 400Nm at 1,750-4,000rpm

Transmission: 8-speed auto

Fuel consumption: 9.1L/100km

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The specs

Engine: Four electric motors, one at each wheel

Power: 579hp

Torque: 859Nm

Transmission: Single-speed automatic

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Rating: 4/5

 

Directed by: Joseph Kosinski

 

Starring: Tom Cruise, Val Kilmer, Jennifer Connelly, Jon Hamm, Miles Teller, Glen Powell, Ed Harris

 
Where to donate in the UAE

The Emirates Charity Portal

You can donate to several registered charities through a “donation catalogue”. The use of the donation is quite specific, such as buying a fan for a poor family in Niger for Dh130.

The General Authority of Islamic Affairs & Endowments

The site has an e-donation service accepting debit card, credit card or e-Dirham, an electronic payment tool developed by the Ministry of Finance and First Abu Dhabi Bank.

Al Noor Special Needs Centre

You can donate online or order Smiles n’ Stuff products handcrafted by Al Noor students. The centre publishes a wish list of extras needed, starting at Dh500.

Beit Al Khair Society

Beit Al Khair Society has the motto “From – and to – the UAE,” with donations going towards the neediest in the country. Its website has a list of physical donation sites, but people can also contribute money by SMS, bank transfer and through the hotline 800-22554.

Dar Al Ber Society

Dar Al Ber Society, which has charity projects in 39 countries, accept cash payments, money transfers or SMS donations. Its donation hotline is 800-79.

Dubai Cares

Dubai Cares provides several options for individuals and companies to donate, including online, through banks, at retail outlets, via phone and by purchasing Dubai Cares branded merchandise. It is currently running a campaign called Bookings 2030, which allows people to help change the future of six underprivileged children and young people.

Emirates Airline Foundation

Those who travel on Emirates have undoubtedly seen the little donation envelopes in the seat pockets. But the foundation also accepts donations online and in the form of Skywards Miles. Donated miles are used to sponsor travel for doctors, surgeons, engineers and other professionals volunteering on humanitarian missions around the world.

Emirates Red Crescent

On the Emirates Red Crescent website you can choose between 35 different purposes for your donation, such as providing food for fasters, supporting debtors and contributing to a refugee women fund. It also has a list of bank accounts for each donation type.

Gulf for Good

Gulf for Good raises funds for partner charity projects through challenges, like climbing Kilimanjaro and cycling through Thailand. This year’s projects are in partnership with Street Child Nepal, Larchfield Kids, the Foundation for African Empowerment and SOS Children's Villages. Since 2001, the organisation has raised more than $3.5 million (Dh12.8m) in support of over 50 children’s charities.

Noor Dubai Foundation

Sheikh Mohammed bin Rashid Al Maktoum launched the Noor Dubai Foundation a decade ago with the aim of eliminating all forms of preventable blindness globally. You can donate Dh50 to support mobile eye camps by texting the word “Noor” to 4565 (Etisalat) or 4849 (du).

UAE currency: the story behind the money in your pockets
WHAT IS GRAPHENE?

It was discovered in 2004, when Russian-born Manchester scientists Andrei Geim and Kostya Novoselov were experimenting with sticky tape and graphite, the material used as lead in pencils.

Placing the tape on the graphite and peeling it, they managed to rip off thin flakes of carbon. In the beginning they got flakes consisting of many layers of graphene. But when they repeated the process many times, the flakes got thinner.

By separating the graphite fragments repeatedly, they managed to create flakes that were just one atom thick. Their experiment led to graphene being isolated for the very first time.

In 2010, Geim and Novoselov were awarded the Nobel Prize for Physics. 

THE BIO

Born: Mukalla, Yemen, 1979

Education: UAE University, Al Ain

Family: Married with two daughters: Asayel, 7, and Sara, 6

Favourite piece of music: Horse Dance by Naseer Shamma

Favourite book: Science and geology

Favourite place to travel to: Washington DC

Best advice you’ve ever been given: If you have a dream, you have to believe it, then you will see it.

The specs: Lamborghini Aventador SVJ

Price, base: Dh1,731,672

Engine: 6.5-litre V12

Gearbox: Seven-speed automatic

Power: 770hp @ 8,500rpm

Torque: 720Nm @ 6,750rpm

Fuel economy: 19.6L / 100km

Results
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Key facilities
  • Olympic-size swimming pool with a split bulkhead for multi-use configurations, including water polo and 50m/25m training lanes
  • Premier League-standard football pitch
  • 400m Olympic running track
  • NBA-spec basketball court with auditorium
  • 600-seat auditorium
  • Spaces for historical and cultural exploration
  • An elevated football field that doubles as a helipad
  • Specialist robotics and science laboratories
  • AR and VR-enabled learning centres
  • Disruption Lab and Research Centre for developing entrepreneurial skills
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UAE currency: the story behind the money in your pockets
Why it pays to compare

A comparison of sending Dh20,000 from the UAE using two different routes at the same time - the first direct from a UAE bank to a bank in Germany, and the second from the same UAE bank via an online platform to Germany - found key differences in cost and speed. The transfers were both initiated on January 30.

Route 1: bank transfer

The UAE bank charged Dh152.25 for the Dh20,000 transfer. On top of that, their exchange rate margin added a difference of around Dh415, compared with the mid-market rate.

Total cost: Dh567.25 - around 2.9 per cent of the total amount

Total received: €4,670.30 

Route 2: online platform

The UAE bank’s charge for sending Dh20,000 to a UK dirham-denominated account was Dh2.10. The exchange rate margin cost was Dh60, plus a Dh12 fee.

Total cost: Dh74.10, around 0.4 per cent of the transaction

Total received: €4,756

The UAE bank transfer was far quicker – around two to three working days, while the online platform took around four to five days, but was considerably cheaper. In the online platform transfer, the funds were also exposed to currency risk during the period it took for them to arrive.

Analysis

Members of Syria's Alawite minority community face threat in their heartland after one of the deadliest days in country’s recent history. Read more

WHAT IS A BLACK HOLE?

1. Black holes are objects whose gravity is so strong not even light can escape their pull

2. They can be created when massive stars collapse under their own weight

3. Large black holes can also be formed when smaller ones collide and merge

4. The biggest black holes lurk at the centre of many galaxies, including our own

5. Astronomers believe that when the universe was very young, black holes affected how galaxies formed

UAE currency: the story behind the money in your pockets
While you're here
While you're here
UAE currency: the story behind the money in your pockets
How much do leading UAE’s UK curriculum schools charge for Year 6?
  1. Nord Anglia International School (Dubai) – Dh85,032
  2. Kings School Al Barsha (Dubai) – Dh71,905
  3. Brighton College Abu Dhabi - Dh68,560
  4. Jumeirah English Speaking School (Dubai) – Dh59,728
  5. Gems Wellington International School – Dubai Branch – Dh58,488
  6. The British School Al Khubairat (Abu Dhabi) - Dh54,170
  7. Dubai English Speaking School – Dh51,269

*Annual tuition fees covering the 2024/2025 academic year

Updated: January 08, 2025, 10:06 AM