Rihanna feels the burn: singer criticised for 'orientalism' over make-up

Fenty Beauty has shades that complement many skin tones, but the fact that the Moroccan Spice palette failed to actually use a model from Morocco has caused a stir

MILAN, ITALY - APRIL 05:  General view of Sephora loves Fenty Beauty by Rihanna store event on April 5, 2018 in Milan, Italy.  (Photo by Vittorio Zunino Celotto/Getty Images for Sephora loves Fenty Beauty by Rihanna store event )
Powered by automated translation

The advertising campaign around a new eyeshadow palette, Moroccan Spice, released by Rihanna's brand Fenty Beauty, has drawn criticism on the internet for not featuring any Moroccan models, and has been labelled by some as orientalist.

The shades, with names such as Souq it 2 Me, Nuts n Dates, and Shisha Smoke, are glittery earthy tones.

The 30-second advert features six models in a desert setting, with "Arabian" music playing in the background. In one of the shots, two of the models lead a camel through the arid landscape. Although Fenty Beauty has been praised for providing a wide variety of shades that complement many different skin tones, the fact that the palette claimed to be inspired by Morocco, but failed to actually use a model from the country has caused a stir.

Here are some of the reactions to the advertisement from social media users:

The palette is available from Sephora for Dh260.

Read more:

Kylie Jenner could beat Mark Zuckerberg to become youngest self-made billionaire ever

Summer up-skill: 5 new hobbies to try in the UAE

Kuwaiti beauty blogger faces backlash over comments on Filipino overseas workers