The diet industry is a profitable one.
Despite online body positivity movements and vocal backlash to the so-called diet culture that dominated the media in the 1990s and 2000s, as well as the rise of semaglutides, such as Ozempic, for weight loss, the industry is still projected to reach $354.32 billion in 2025.
For the most part, women are the assumed target audience, the gender most impacted by the culture and the loudest voices raising awareness against fad diets. Yet a new study has highlighted how men are more impacted by the pressures of restrictive diets than might commonly be assumed.
In its survey of 28,525 adults, research by BMJ Group found that males have a higher correlation of depressive symptoms while on a restrictive diet than their female counterparts. This, in part, can be attributed to the intake of nutrients essential for brain health.
Link between diet and mental health
“Calorie-restricted diets often result in nutritional deficiencies, particularly in protein, and essential vitamins and minerals, and induce physiological stress. This can exacerbate depressive symptomatology,” said the researchers, also citing a failure to lose weight and weight cycling – losing weight, then putting it back on – as possible reasons for mental stress.
“Diets low in carbohydrates (glucose) or fats (omega-3s) may theoretically worsen brain function and exacerbate cognitive-affective symptoms, especially in men with greater nutritional needs.”
Chief scientist Sumantra Ray noted this study adds to the evidence linking diets and mental health, “raising important questions about whether diets that are low in nutrients considered beneficial for cognitive health, such as omega-3 fatty acids and vitamin B12, may precipitate depressive symptoms”.
As with most studies of this sort, the statistics point to correlations over causation, and it's worth remembering that calorie intake is self-reported. Yet the study still shines a light on the impact health and diet pressures have on men, too.
Emotional and social disconnect
“Male diet culture exists, but it’s often harder to spot because it shows up differently and isn’t talked about as much,” says Janani Satchithanantham, specialist dietetics, Aster Hospital, Qusais.
This in itself could lead to a greater impact on a man’s well-being. “Men often suffer in silence, disconnected from their true needs and trapped in a cycle of self-judgment. The relationship between diet, self-worth and depression is strong, yet taboo – many men don’t feel safe discussing it,” says Walid Tebarki, head Pilates and yoga teacher at The Hundred Wellness Centre.
Dr Ash Shishodia, medical director and psychiatrist at Thrive Wellbeing Centre, explains that this can often be due to societal norms that encourage men to be tight-lipped. “Men may suppress these feelings or express them through anger, irritability or substance use, rather than seeking help, due to gender norms around emotional expression. Dieting and body shame often co-exist with obsessive thoughts, compulsive exercise or emotional eating cycles.”
While Shishodia highlights that studies “consistently show a link between being overweight and higher rates of depression and anxiety, especially in men who are actively trying – and failing – to lose weight”, he likewise stresses that this is more complex than research can demonstrate.
“When we impose restrictions like dieting or trying to ‘eat clean’, it can create a real emotional and social disconnect. Food is more than fuel, it's a ritual, a celebration, a form of belonging.”
Stereotypically, men are pressured to be muscular and lean, “but this pressure is usually framed as ‘fitness’ or ‘discipline’ rather than body image”, says Satchithanantham.
The ‘ideal’ male body
“Society tends to push a very narrow image of the “perfect” male body,” says Shishodia.
He cites the physique of actors such as Chris Hemsworth and Henry Cavill in movies such as Thor and Superman, saying “muscular but lean, with broad shoulders, six-pack abs, a strong chest and low body fat”, is the ideal projected time and time again by fitness influencers, gym culture, men’s health magazines, video games and action figures.
Some celebrities now work to dispel the myth that a movie-star body is the norm. Channing Tatum said of his Magic Mike figure: “It's hard to look like that, even if you work out all the time. It's not normal.” Robert Pattinson has spoken about the mental health pressure of losing a drastic amount of weight for The Lost City of Z and bulking up for The Batman. Ed Sheeran has spoken about feeling “fat” compared to his peers in the music industry.
Yet, the pressure still lingers, even consumes, many men. Such aspirations don't take into consideration factors such as age, genetics and everyday accessibility.
“I definitely got caught up in it,” says Sam Fishenden, 29, head trainer and nutrition coach at Roar Dubai. “I remember feeling like I was on the chubbier side in school. Not overweight, but just enough to get the odd comment. Kids being kids, you’d get called names here and there, and those things stick. That’s probably where the pressure started.
“There was a sense that if your body didn’t look a certain way, you weren’t trying hard enough,” he adds.
Fishenden, like many of his peers, would read magazines and go online to seek workout routines from media sites that featured six-pack-clad celebrities as cover stars.
“I'd read something like ‘Hugh Jackman’s arms workout’ and just go for it without knowing anything about programming or nutrition, says Fishenden. “There was no context, no real education. Just a load of plans built for adult men being followed by young lads who didn’t have a clue what their body actually needed.”
Information over imagery
Despite making significant progress with the wealth of resources now available online, misinformation is still a problem, says personal trainer Vahab Vahedi.
“Many men follow extreme diets or routines they find on social media without understanding the science behind them. The issue isn’t a lack of access to information, but rather the overwhelming volume of content that’s unverified or misleading. Without the proper education or guidance, it’s easy to fall into unhealthy habits,” he says.
Fitness influencers push a myriad of diet rules, such as high-protein bulking diets, to advise on intermittent fasting, testosterone-boosting supplements or cutting out entire food groups, which links back to the BMJ study’s emphasis on nutrients for brain health.
“There's so much noise that it becomes hard to know what’s actually right for your body," says Satchithanantham.
As he grew older, Fishenden explains that while his physique changed, the pressure he felt never really went away. “That image of being lean and muscular with low body fat, it stays with you. I chased that for years.”
Now, having worked in the business, helping others to achieve their own health goals, that has begun to change. “Only through experience and coaching others did I realise how much stress it puts on people and how far removed it can be from real health.”
And the lack of conversation about the pressure men feel means “it's easy to silently fall into unhealthy habits that look ‘fit’ on the outside but aren't sustainable or balanced”, he adds.
Changing the conversation
As always, there is a balance in the power of social media and online chatter. Alongside unrealistic images of male fitness, there is also focus around mental health. But there is still progress to be made.
“I’ve found that men often take much more time to open up about their body goals or desires,” says Tebarki, but when surrounded by the right support network, it does happen. Tabarki stresses the importance of “recognising the deeper issues at play”, citing work, family and financial pressures men, especially millennials, face. Turning to supplements or intense routines can “fill an emotional or physical void”.
“We need to shift the focus from external goals and unrealistic ideals to internal awareness and everyday habits... learning to schedule life in a way that respects your body’s needs,” says Tebarki. He recommends picking up a meditation practice to build a stronger connection between body and mind.
Psychologist and psychotherapist Laurence Moriette at BPS Clinic Dubai reiterates how important this is. “Focus on how your body feels, what is it like to inhabit it. The energy, the mobility and endurance you have,” she says.
“The body is much more than appearance. The focus needs to be on functioning well. Muscles are by-products, not goals in and of themselves.”
Learning and accepting what is achievable for your body type is vital to maintaining good mental health in the face of overwhelming messaging.
Pushing back against diet culture, Fishenden says: “We need to move away from this one-size-fits-all image of fitness.”
For those in the industry, this means discussing the entire journey and being realistic about the fitness setbacks and sacrifices it takes to achieve a certain look, including the impact on mental health.
“As coaches, we’ve got to normalise different body types and talk more about what health actually looks like because it’s not the same for everyone.”
Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.
Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.
“Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.
Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.
“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.
Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.
From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.
Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.
BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.
Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.
Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.
“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.
Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.
“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.
“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”
The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”
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Results
5.30pm: Maiden (TB) Dh82,500 (Turf) 1,400m; Winner: Mcmanaman, Sam Hitchcock (jockey), Doug Watson (trainer)
6.05pm: Handicap (TB) Dh87,500 (T) 1,400m; Winner: Bawaasil, Sam Hitchcott, Doug Watson
6.40pm: Handicap (TB) Dh105,000 (Dirt) 1,400m; Winner: Bochart, Fabrice Veron, Satish Seemar
7.15pm: Handicap (TB) Dh105,000 (T) 1,200m; Winner: Mutaraffa, Antonio Fresu, Musabah Al Muhairi
7.50pm: Longines Stakes – Conditions (TB) Dh120,00 (D) 1,900m; Winner: Rare Ninja, Royston Ffrench, Salem bin Ghadayer
8.25pm: Zabeel Trophy – Rated Conditions (TB) Dh120,000 (T) 1,600m; Winner: Alfareeq, Antonio Fresu, Musabah Al Muhairi
9pm: Handicap (TB) Dh105,000 (T) 2,410m; Winner: Good Tidings, Antonio Fresu, Musabah Al Muhairi
9.35pm: Handicap (TB) Dh92,500 (T) 2,000m; Winner: Zorion, Abdul Aziz Al Balushi, Helal Al Alawi
WHAT%20MACRO%20FACTORS%20ARE%20IMPACTING%20META%20TECH%20MARKETS%3F
%3Cp%3E%E2%80%A2%20Looming%20global%20slowdown%20and%20recession%20in%20key%20economies%3C%2Fp%3E%0A%3Cp%3E%E2%80%A2%20Russia-Ukraine%20war%3C%2Fp%3E%0A%3Cp%3E%E2%80%A2%20Interest%20rate%20hikes%20and%20the%20rising%20cost%20of%20debt%20servicing%3C%2Fp%3E%0A%3Cp%3E%E2%80%A2%20Oil%20price%20volatility%3C%2Fp%3E%0A%3Cp%3E%E2%80%A2%20Persisting%20inflationary%20pressures%3C%2Fp%3E%0A%3Cp%3E%E2%80%A2%20Exchange%20rate%20fluctuations%3C%2Fp%3E%0A%3Cp%3E%E2%80%A2%20Shortage%20of%20labour%2Fskills%3C%2Fp%3E%0A%3Cp%3E%E2%80%A2%20A%20resurgence%20of%20Covid%3F%3C%2Fp%3E%0A
INVESTMENT PLEDGES
Cartlow: $13.4m
Rabbitmart: $14m
Smileneo: $5.8m
Soum: $4m
imVentures: $100m
Plug and Play: $25m
The Penguin
Starring: Colin Farrell, Cristin Milioti, Rhenzy Feliz
Creator: Lauren LeFranc
Rating: 4/5
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Living in...
This article is part of a guide on where to live in the UAE. Our reporters will profile some of the country’s most desirable districts, provide an estimate of rental prices and introduce you to some of the residents who call each area home.
Profile
Company: Justmop.com
Date started: December 2015
Founders: Kerem Kuyucu and Cagatay Ozcan
Sector: Technology and home services
Based: Jumeirah Lake Towers, Dubai
Size: 55 employees and 100,000 cleaning requests a month
Funding: The company’s investors include Collective Spark, Faith Capital Holding, Oak Capital, VentureFriends, and 500 Startups.
COMPANY%20PROFILE
%3Cp%3E%3Cstrong%3ECompany%3A%20%3C%2Fstrong%3EMascotte%20Health%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EStarted%3A%20%3C%2Fstrong%3E2023%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EBased%3A%20%3C%2Fstrong%3EMiami%2C%20US%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EFounder%3A%3C%2Fstrong%3E%20Bora%20Hamamcioglu%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3ESector%3A%20%3C%2Fstrong%3EOnline%20veterinary%20service%20provider%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EInvestment%20stage%3A%3C%2Fstrong%3E%20%241.2%20million%20raised%20in%20seed%20funding%3C%2Fp%3E%0A
The President's Cake
Director: Hasan Hadi
Starring: Baneen Ahmad Nayyef, Waheed Thabet Khreibat, Sajad Mohamad Qasem
Rating: 4/5
Who's who in Yemen conflict
Houthis: Iran-backed rebels who occupy Sanaa and run unrecognised government
Yemeni government: Exiled government in Aden led by eight-member Presidential Leadership Council
Southern Transitional Council: Faction in Yemeni government that seeks autonomy for the south
Habrish 'rebels': Tribal-backed forces feuding with STC over control of oil in government territory
FA CUP FINAL
Manchester City 6
(D Silva 26', Sterling 38', 81', 87', De Bruyne 61', Jesus 68')
Watford 0
Man of the match: Bernardo Silva (Manchester City)
PROFILE OF HALAN
Started: November 2017
Founders: Mounir Nakhla, Ahmed Mohsen and Mohamed Aboulnaga
Based: Cairo, Egypt
Sector: transport and logistics
Size: 150 employees
Investment: approximately $8 million
Investors include: Singapore’s Battery Road Digital Holdings, Egypt’s Algebra Ventures, Uber co-founder and former CTO Oscar Salazar
The specs
Engine: 2.5-litre, turbocharged 5-cylinder
Transmission: seven-speed auto
Power: 400hp
Torque: 500Nm
Price: Dh300,000 (estimate)
On sale: 2022
Farage on Muslim Brotherhood
Nigel Farage told Reform's annual conference that the party will proscribe the Muslim Brotherhood if he becomes Prime Minister.
"We will stop dangerous organisations with links to terrorism operating in our country," he said. "Quite why we've been so gutless about this – both Labour and Conservative – I don't know.
“All across the Middle East, countries have banned and proscribed the Muslim Brotherhood as a dangerous organisation. We will do the very same.”
It is 10 years since a ground-breaking report into the Muslim Brotherhood by Sir John Jenkins.
Among the former diplomat's findings was an assessment that “the use of extreme violence in the pursuit of the perfect Islamic society” has “never been institutionally disowned” by the movement.
The prime minister at the time, David Cameron, who commissioned the report, said membership or association with the Muslim Brotherhood was a "possible indicator of extremism" but it would not be banned.
Specs
Engine: 51.5kW electric motor
Range: 400km
Power: 134bhp
Torque: 175Nm
Price: From Dh98,800
Available: Now
A MINECRAFT MOVIE
Director: Jared Hess
Starring: Jack Black, Jennifer Coolidge, Jason Momoa
Rating: 3/5
Tips for taking the metro
- set out well ahead of time
- make sure you have at least Dh15 on you Nol card, as there could be big queues for top-up machines
- enter the right cabin. The train may be too busy to move between carriages once you're on
- don't carry too much luggage and tuck it under a seat to make room for fellow passengers
Dubai Bling season three
Cast: Loujain Adada, Zeina Khoury, Farhana Bodi, Ebraheem Al Samadi, Mona Kattan, and couples Safa & Fahad Siddiqui and DJ Bliss & Danya Mohammed
Rating: 1/5
Formula%204%20Italian%20Championship%202023%20calendar
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ODI FIXTURE SCHEDULE
First ODI, October 22
Wankhede Stadium, Mumbai
Second ODI, October 25
Maharashtra Cricket Association Stadium, Pune
Third ODI, October 29
Venue TBC
yallacompare profile
Date of launch: 2014
Founder: Jon Richards, founder and chief executive; Samer Chebab, co-founder and chief operating officer, and Jonathan Rawlings, co-founder and chief financial officer
Based: Media City, Dubai
Sector: Financial services
Size: 120 employees
Investors: 2014: $500,000 in a seed round led by Mulverhill Associates; 2015: $3m in Series A funding led by STC Ventures (managed by Iris Capital), Wamda and Dubai Silicon Oasis Authority; 2019: $8m in Series B funding with the same investors as Series A along with Precinct Partners, Saned and Argo Ventures (the VC arm of multinational insurer Argo Group)
WOMAN AND CHILD
Director: Saeed Roustaee
Starring: Parinaz Izadyar, Payman Maadi
Rating: 4/5
SHALASH%20THE%20IRAQI
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GOLF’S RAHMBO
- 5 wins in 22 months as pro
- Three wins in past 10 starts
- 45 pro starts worldwide: 5 wins, 17 top 5s
- Ranked 551th in world on debut, now No 4 (was No 2 earlier this year)
- 5th player in last 30 years to win 3 European Tour and 2 PGA Tour titles before age 24 (Woods, Garcia, McIlroy, Spieth)