As if the World Cup hasn't been prominent enough already this summer, for people in Dubai it remains – quite literally – unmissable.
The world’s highest football scoreboard, made up of 1.1 million LED pixels, has been installed on the facade of the Burj Khalifa building right in the heart of Downtown Dubai. And it will be in action again from Friday as the quarter-finals matches kick off.
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Yes, as the tournament reaches its climax, fans can keep up with all the latest scores, which will flash up against the backdrop of the Dubai Fountain.
Added to this, when a team does find the back of the net, that nation’s flag will light up the surrounding area – something which, depending on your allegiance, will either enhance the euphoria or compound the misery.
And if you’re there for any of the games this weekend, you can use #BurjKhalifa on social media to be featured on the building’s official feed. It is, after all, already the most Instagrammed building in Dubai.
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