The Decoder: Reinast toothbrush for Dh16,129

The world's most expensive toothbrush could be the ultimate accessory for the fashion-savvy set who already have it all. Here's why it deserves a place in your vanity.

High-cost hygiene: the Dh16,000 Reinast toothbrush is made of solid titanium, comes with replaceable brush heads and a titanium holder, which, for an additional Dh2,000, can be monogrammed

The Reinast toothbrush is made of high-grade, solid titanium and is, according to its German manufacturer, “a unique and everlasting” product. Lauded for its non-toxic qualities, low weight and exceptional strength, titanium is a material favoured by the aviation, aerospace and medical industries.

A sinuous, slimline silhouette transforms the most functional, everyday item imaginable into a thing of unexpected beauty.

In addition to a titanium finish, the brush also comes in champagne, rose and matte-black versions.

The toothbrush is carefully crafted, to the most stringent standards, in Germany. It comes with replaceable brush heads, ensuring the highest levels of hygiene. An antibacterial coating – one of the latest innovations in medical technology – is applied to the interface between the brush and the brush head.

Customers are sent six new bristle heads every six months, at no additional expense.

The Reinast toothbrush comes with a titanium holder, which, for an additional Dh2,000, can be engraved with your initials, a date, a family crest, a company logo or even a personal dedication.