• A row of Ferraris outside the new Pirelli P Zero World store in Dubai. Anna Nielsen fo The National
    A row of Ferraris outside the new Pirelli P Zero World store in Dubai. Anna Nielsen fo The National
  • A Pagani Zonda F Roadster outside the Hessa Street store. Anna Nielsen for The National
    A Pagani Zonda F Roadster outside the Hessa Street store. Anna Nielsen for The National
  • The luxury boutique is one of only four in the world by the tyre company. Anna Nielsen for The National
    The luxury boutique is one of only four in the world by the tyre company. Anna Nielsen for The National
  • A Porsche 911 GT2 RS at the launch. Anna Nielsen for The National
    A Porsche 911 GT2 RS at the launch. Anna Nielsen for The National
  • Los Angeles, Munich and, most recently, Monte Carlo are the other P Zero World locations globally. Anna Nielsen for The National
    Los Angeles, Munich and, most recently, Monte Carlo are the other P Zero World locations globally. Anna Nielsen for The National
  • A Porsche 918 Spyder. Anna Nielsen for The National
    A Porsche 918 Spyder. Anna Nielsen for The National
  • A Pagani Zonda F Roadster. Anna Nielsen for The National
    A Pagani Zonda F Roadster. Anna Nielsen for The National
  • A Fenyr SuperSport by Dubai's W Motors. Anna Nielsen for The National
    A Fenyr SuperSport by Dubai's W Motors. Anna Nielsen for The National
  • A Pagani Huayra in the store. Anna Nielsen for The National
    A Pagani Huayra in the store. Anna Nielsen for The National
  • A McLaren 600LT inside the store. Anna Nielsen for The National
    A McLaren 600LT inside the store. Anna Nielsen for The National
  • An array of Porsches were at the launch. Anna Nielsen for The National
    An array of Porsches were at the launch. Anna Nielsen for The National
  • A Fenyr SuperSport by Dubai's W Motors. Anna Nielsen for The National
    A Fenyr SuperSport by Dubai's W Motors. Anna Nielsen for The National
  • The P Zero World stores take their name from the P Zero brand of tyres produced by Pirelli. Anna Nielsen for The National
    The P Zero World stores take their name from the P Zero brand of tyres produced by Pirelli. Anna Nielsen for The National
  • A Pagani Huayra. Anna Nielsen for The National
    A Pagani Huayra. Anna Nielsen for The National
  • A Pagani Zonda F Roadster alongside Porsches at the launch of PIrelli's P Zero World store in Dubai. Anna Nielsen for The National
    A Pagani Zonda F Roadster alongside Porsches at the launch of PIrelli's P Zero World store in Dubai. Anna Nielsen for The National

Motoring

Dozens of supercars at Pirelli's Dubai launch — in pictures

The new P Zero World is one of only four such stores globally

Adam Workman

January 13, 2019

  • English
  • Arabic

There were supercars as far as the eye could see, as Pirelli's new P Zero World store was opened in Dubai this weekend.

The luxury boutique on Hessa Street is one of only four in the world by the tyre company, after Los Angeles, Munich and, most recently, Monte Carlo.

Among the four-wheeled eye candy on display was a highly limited-edition Pagani Zonda F Roadster, a Fenyr SuperSport by Dubai's W Motors, plus a variety of Ferraris, McLarens and Porsches.

The P Zero World stores take their name from the P Zero brand of tyres produced by Pirelli for Formula One and high-performance cars.

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