Polestar, the latest electric vehicle brand to arrive in the Middle East, now has its first dedicated retail outlet in the UAE, and, in line with the brand itself, it’s all very cutting edge.
The Store of the Future, or Polestar Space, as it has been dubbed, has opened in Dubai’s Mall of the Emirates, giving prospective customers the chance to get a close look at the Swedish vehicle and potentially book a test drive.
The car, first revealed in 2019, only arrived in the UAE in February this year, and there has been some attention around its release.
Aside from an earlier pop-up stand at Dubai’s City Walk, this is the first outlet that will solely feature the recent arrival.
“Polestar Space is the perfect setting to showcase the cutting-edge, sustainable design and advanced technologies of Polestar 2," says Jonathan Pollock from Al-Futtaim Trading Enterprises, the vehicle’s UAE distributor.
The UAE is the latest country the Swedish manufacturer has targeted, but by 2023, the brand plans to expand more, ensuring its products are available in about 30 markets.
So far, a little under 30,000 Polestars 2s have been sold worldwide, so the car still retains an air of exclusivity, particularly in the UAE. As far as automotive competition is concerned, the vehicle will be going head-to-head with the Tesla Model 3.
There are three different versions available in the Emirates, with prices starting at Dh161,900.
Polestar Space is open seven days a week, from 10am to 10pm.
All you need to know about Formula E in Saudi Arabia
What The Saudia Ad Diriyah E-Prix
When Saturday
Where Diriyah in Saudi Arabia
What time Qualifying takes place from 11.50am UAE time through until the Super Pole session, which is due to end at 12.55pm. The race, which will last for 45 minutes, starts at 4.05pm.
Who is competing There are 22 drivers, from 11 teams, on the grid, with each vehicle run solely on electronic power.
Salah in numbers
€39 million: Liverpool agreed a fee, including add-ons, in the region of €39m (nearly Dh176m) to sign Salah from Roma last year. The exchange rate at the time meant that cost the Reds £34.3m - a bargain given his performances since.
13: The 25-year-old player was not a complete stranger to the Premier League when he arrived at Liverpool this summer. However, during his previous stint at Chelsea, he made just 13 Premier League appearances, seven of which were off the bench, and scored only twice.
57: It was in the 57th minute of his Liverpool bow when Salah opened his account for the Reds in the 3-3 draw with Watford back in August. The Egyptian prodded the ball over the line from close range after latching onto Roberto Firmino's attempted lob.
7: Salah's best scoring streak of the season occurred between an FA Cup tie against West Brom on January 27 and a Premier League win over Newcastle on March 3. He scored for seven games running in all competitions and struck twice against Tottenham.
3: This season Salah became the first player in Premier League history to win the player of the month award three times during a term. He was voted as the division's best player in November, February and March.
40: Salah joined Roger Hunt and Ian Rush as the only players in Liverpool's history to have scored 40 times in a single season when he headed home against Bournemouth at Anfield earlier this month.
30: The goal against Bournemouth ensured the Egyptian achieved another milestone in becoming the first African player to score 30 times across one Premier League campaign.
8: As well as his fine form in England, Salah has also scored eight times in the tournament phase of this season's Champions League. Only Real Madrid's Cristiano Ronaldo, with 15 to his credit, has found the net more often in the group stages and knockout rounds of Europe's premier club competition.