Instagram Checkout: the new feature will let you shop without ever leaving the app

Big name brands on board include Adidas, Burberry, Zara and Balmain

REFILE - CLARIFYING CAPTION Silhouettes of mobile users are seen next to a screen projection of Instagram logo in this picture illustration taken March 28, 2018.  REUTERS/Dado Ruvic/Illustration
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Full list of brands available for Instagram Checkout

Adidas @adidaswomen

Anastasia Beverly Hills @anastasiabeverlyhills

Balmain @balmain

Burberry @burberry

ColourPop @colourpopcosmetics

Dior @dior

H&M @hm

Huda Beauty @hudabeautyshop

KKW @kkwbeauty

Kylie Cosmetics @kyliecosmetics

MAC Cosmetics @maccosmetics

Michael Kors @michaelkors

NARS @narsissist

Nike @niketraining & @nikewomen

NYX Cosmetics @nyxcosmetics

Oscar de la Renta @oscardelarenta

Ouai Hair @theouai

Outdoor Voices @outdoorvoices

Prada @prada

Revolve @revolve

Uniqlo @uniqlo

Warby Parker @warbyparker

Zara @zara

It’s already the go-to app for sharing pictures, catching up with friends, and watching real-time story updates and now, Instagram is set to become a one-stop shop.

The photo-sharing platform has today announced that its users will be able to purchase pictured products directly from brands without leaving the app, offering them a secure way to checkout and saving their payment details for future purchases.

Posting on its blog about the update, Instagram said: “When you tap to view a product from a brand’s shopping post, you’ll see a “Checkout on Instagram” button on the product page. Tap it to select from various options such as size or color, then you’ll proceed to payment without leaving Instagram.”

It adds that the app will send customers notifications and updates on their purchases, letting them know when the item has been dispatched.

The service will initially be trialed by US customers, although it’s likely the service will be rolled out globally shortly afterwards.

Instagram has released the initial list of brands partnered with Instagram Checkout, and some of the big names so far include Adidas, Zara, Balmain and Nars. However, Instagram says more big name brands will be coming soon.

Full list of brands available for Instagram Checkout

Adidas @adidaswomen

Anastasia Beverly Hills @anastasiabeverlyhills

Balmain @balmain

Burberry @burberry

ColourPop @colourpopcosmetics

Dior @dior

H&M @hm

Huda Beauty @hudabeautyshop

KKW @kkwbeauty

Kylie Cosmetics @kyliecosmetics

MAC Cosmetics @maccosmetics

Michael Kors @michaelkors

NARS @narsissist

Nike @niketraining & @nikewomen

NYX Cosmetics @nyxcosmetics

Oscar de la Renta @oscardelarenta

Ouai Hair @theouai

Outdoor Voices @outdoorvoices

Prada @prada

Revolve @revolve

Uniqlo @uniqlo

Warby Parker @warbyparker

Zara @zara