French carmaker Bugatti has partnered with Binghatti Properties to develop Bugatti Residences in Dubai. Photo: Bugatti Residences
French carmaker Bugatti has partnered with Binghatti Properties to develop Bugatti Residences in Dubai. Photo: Bugatti Residences
French carmaker Bugatti has partnered with Binghatti Properties to develop Bugatti Residences in Dubai. Photo: Bugatti Residences
French carmaker Bugatti has partnered with Binghatti Properties to develop Bugatti Residences in Dubai. Photo: Bugatti Residences

Design for world's first Bugatti Residences unveiled in Dubai


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The vision for the world's first Bugatti-branded residential building has been revealed at a glittering ceremony at Dubai's Coca-Cola Arena.

The 46-level Bugatti Residences will be located in Business Bay, taking a futuristic wobbly form and shaped like a boomerang when viewed from above. The sleek curves reflect the designs of Bugatti sports cars.

Bugatti Residences will house 171 Riviera Mansions and 11 Sky Mansion Penthouses, each carrying design elements inspired by the French Riviera.

Construction is expected to be complete in three and a half years time.

The new building is located in Business Bay. Photo: Bugatti Residences
The new building is located in Business Bay. Photo: Bugatti Residences

Comfort, functionality and elegance were taken into consideration for the interiors of the units, according to Bugatti and its partner developer, Emirati real estate company Binghatti.

“The two brands have integrated the distinctive flair of the French Riviera into every aspect of the development,” they said.

“In the same way that Bugatti has translated the beauty and sophistication of French luxury into the design of its hyper sports cars, Bugatti Residences brings the breeze and feel of the French Riviera into this private oasis.”

One of the amenities is a Riviera-inspired beach pool. Photo: Bugatti Residences
One of the amenities is a Riviera-inspired beach pool. Photo: Bugatti Residences

In terms of amenities, the building will have a Riviera-inspired beach, pool, spa, fitness club and a chef's table. There will also be valet, chauffeur and concierge services, an exclusive members-only club, and two garage-to-penthouse car lifts.

Binghatti is not new to luxury residential projects. It is behind the under-construction Binghatti Burj, also in Business Bay, that is a partnership with American timepiece maker Jacob & Co.

Branded real estate projects have grown over the years, with many luxury brands, from fashion to automotive, branching out into the profitable hospitality and residential markets.

London-based broker Savills said this real estate category has grown by 150 per cent over the past decade, with more than 700 branded residential projects across the world.

Fashion houses such as Bulgari, Fendi and Armani are some of the brands in the trend. Other carmakers that have also branched out to real estate include Porsche and Bentley.

These companies are incorporating their signature elements, from design to brand ethos, in residential towers and hotels, aiming to provide an elevated lifestyle experience.

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

Cultural fiesta

What: The Al Burda Festival
When: November 14 (from 10am)
Where: Warehouse421,  Abu Dhabi
The Al Burda Festival is a celebration of Islamic art and culture, featuring talks, performances and exhibitions. Organised by the Ministry of Culture and Knowledge Development, this one-day event opens with a session on the future of Islamic art. With this in mind, it is followed by a number of workshops and “masterclass” sessions in everything from calligraphy and typography to geometry and the origins of Islamic design. There will also be discussions on subjects including ‘Who is the Audience for Islamic Art?’ and ‘New Markets for Islamic Design.’ A live performance from Kuwaiti guitarist Yousif Yaseen should be one of the highlights of the day. 

Our legal columnist

Name: Yousef Al Bahar

Advocate at Al Bahar & Associate Advocates and Legal Consultants, established in 1994

Education: Mr Al Bahar was born in 1979 and graduated in 2008 from the Judicial Institute. He took after his father, who was one of the first Emirati lawyers

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Labour dispute

The insured employee may still file an ILOE claim even if a labour dispute is ongoing post termination, but the insurer may suspend or reject payment, until the courts resolve the dispute, especially if the reason for termination is contested. The outcome of the labour court proceedings can directly affect eligibility.


- Abdullah Ishnaneh, Partner, BSA Law 

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Group C: Bayern Munich, Auckland City, Boca Juniors, Benfica.

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Updated: May 25, 2023, 4:03 PM