As creative director of Gucci, everything Alessandro Michele touches seems to turn to gold right now. The driving force behind Gucci’s ascent to being the hottest label on the planet, Michele has put his midas touch on everything from perfumes to fashion to pre-dirtied sneakers, transforming the label from stuffy to interstellar in four short years. Now Michele has a new challenge — to reinvent Gucci’s make up range. If, like many, you are surprised to hear that Gucci even has a make-up line, then clearly his gilded intervention is long overdue. Launched just two days ago in New York, the first roll out of the new look and feel make-up is fairly modest by Michele standards. There was no wild runway show, with models carrying their own heads, but just a party to celebrate the arrival of the three new lipsticks, now totally redesigned from packaging to formula, by Michele and newly appointed Gucci Global Make-Up Artist Thomas de Kluyver. The three new arrivals are called Rouge à Lèvres Satin — a satin finish that comes in an engraved golden case, Rouge à Lèvres Voile, a sheer lipstick, now housed in a floral covered tube, and Baume à Lèvres, which is a translucent lip balm packaged in retro eau de nil and gold. Despite the modest unveiling, these three new lipsticks still promise an impressive 58 different shades across the three finishes, including a shade of sugary pink and an intense fiery red, ready to be slicked on like armour. Although it is just three items so far, it is fairly safe to assume that like the rest of Gucci, this has been re imagined by Michele with the young and daring in mind, and we can hardly wait to see what he has planned for the rest of the range.
