![August 31, 2009 / Abu Dhabi / (Rich-Joseph Facun / The National) A photograph of Vimto shot at Lulu Hypermarket in Al Wahda Mall, Monday, August 31, 2009 in Abu Dhabi. Retailers such as Vitmo and Tang are expecting a growth in seasonal sales this year but not as large as last year. *** Local Caption *** rjf-0831-RAMADANfoodSALES002.jpg](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/IYGXKG6SKS43BTKHB6356VUY4Q.jpg?smart=true&auth=e365e746ab7646fe977e624cf39243475d8fb43ebdbc3c005d952091a4bacd61&width=400&height=225)
Vimto has remained a Ramadan staple for decades. Rich-Joseph Facun / The National
Vimto has remained a Ramadan staple for decades. Rich-Joseph Facun / The National
Ramadan 2019: What is it about Vimto that makes it such a staple of the holy month?
The enduring appeal of this plum-coloured beverage, concocted more than a century ago in England, lies in its history