Costa Coffee launches fund-raising drive for Al Noor Training Centre

Hug a Mug has rolled out in over 100 Costa locations within the UAE from October 13

Costa Coffee is aiming to inspire people across the Emirates to help raise AED100,000 for the Al Noor Training Centre with its Hug a Mug initiative. Courtesy Costa
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Costa Coffee UAE is aiming to raise Dh100,000 for the Al Noor Training Centre, a specified school for the differently abled through its Hug a Mug initiative, running from October 13-21.

Hug a Mug has rolled out in over 100 Costa locations within the UAE from October 13. Cuppie, the cuddly Costa cup mascot, has been on hand to give hugs to all who want to donate to the worthwhile cause. Costa will also have limited edition Al Noor cupcakes and a white chocolate latte on offer, with all proceeds going to the Al Noor Training Centre.

Additionally, Costa Coffee UAE is encouraging people to join in by using the hashtag #HugAMug when sharing memorable photos across social media platforms. Every time the hashtag is used, Dh1 will be donated to Al Noor Training Centre.

Customers can also log on to the dedicated website,, to share the love and donate directly. Donations can be made by giving your phone number and a virtual cuddle to Costa's irresistible online Cuppie.

Shemaine Jones, Head of Marketing at Costa Coffee UAE, comments: “At Costa UAE, we wanted to contribute to the UAE communities. Our friends at Al Noor Training Centre continue to do great work but are reliant on funding from their partners, sponsors and local community so we wanted to share some love and do our bit to help. Hug a Mug is a fun and rewarding initiative that everyone can get involved in.”

Hug a Mug will be at all Costa locations until October 21. For more information on the Hug a Mug initiative, visit


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