Al Baik is known for its crispy chicken. Photo: Al Baik / Instagram
Al Baik is known for its crispy chicken. Photo: Al Baik / Instagram
Al Baik is known for its crispy chicken. Photo: Al Baik / Instagram
Al Baik is known for its crispy chicken. Photo: Al Baik / Instagram

Al Baik delays opening of first Abu Dhabi restaurant


Katy Gillett
  • English
  • Arabic

Saudi Arabia's popular broasted chicken brand Al Baik has delayed its opening in Abu Dhabi.

The outpost was due to open at Al Wahda Mall on Wednesday, though it has now been pushed back. However, a new opening date has not yet been announced.

The fast food chain, which is famous for its crispy chicken, first opened in the UAE at The Dubai Mall in June last year, much to the delight of thousands of fans across the country.

It then opened a second, pop-up venue at Expo 2020 Dubai and enjoyed some of the event's largest queues throughout its duration.

Scroll through the gallery below to see photos of Al Baik's Expo 2020 Dubai branch

  • Saudi Arabian fast food brand Al Baik opened its second UAE branch at Expo 2020 Dubai. Pawan Singh / The National
    Saudi Arabian fast food brand Al Baik opened its second UAE branch at Expo 2020 Dubai. Pawan Singh / The National
  • People line up outside Saudi Arabian fast food chain Al Baik which shares a building with the Afghanistan country pavilion. Reuters
    People line up outside Saudi Arabian fast food chain Al Baik which shares a building with the Afghanistan country pavilion. Reuters
  • Al Baik at Expo 2020 serves its signature fried chicken nuggets as well as shrimp, jumbo shrimp and falafel. Pawan Singh / The National
    Al Baik at Expo 2020 serves its signature fried chicken nuggets as well as shrimp, jumbo shrimp and falafel. Pawan Singh / The National
  • There are separate queues to place orders and pick up meals at Al Baik's Expo 2020 branch. Pawan Singh / The National
    There are separate queues to place orders and pick up meals at Al Baik's Expo 2020 branch. Pawan Singh / The National
  • The outdoor seating area on the first floor of Al Baik Expo 2020. Janice Rodrigues / The National
    The outdoor seating area on the first floor of Al Baik Expo 2020. Janice Rodrigues / The National
  • An Al Baik nugget meal at Expo 2020. Janice Rodrigues / The National
    An Al Baik nugget meal at Expo 2020. Janice Rodrigues / The National

There are now four branches in the country, with additional openings at Mall of the Emirates, City Centre Ajman and Sharjah's Al Majaz Waterfront.

In December, Al Baik also launched limited deliveries across Dubai with Talabat, covering areas including Downtown Dubai, Business Bay, Dubai Design District, Al Quoz 1, 2 and 3, Al Safa, Jumeirah 1, 2 and 3, Dubai World Trade Centre and Al Jaddaf.

But the brand has been missing in the capital — until now. Capital residents can get a taste of that famous broasted chicken, which is the chain's most popular dish, alongside jumbo shrimp and fish fillet.

The first Al Baik opened in Jeddah in 1974, and for 38 years operated only in the western province of Saudi Arabia (Jeddah, Makkah and Madinah).

In the 1990s, flagship stores along the Holy Mosque in Makkah and one non-profit outlet at the Mina site during Hajj season served pilgrims.

The broasted method of preparation was still a novelty in the 1980s and 1990s, and over time Al Baik chicken gained the reputation of a meal that pilgrims “must try” when visiting the kingdom for Hajj or Umrah.

Dubai was its third pit stop in the Middle East after two branches in Bahrain in 2020.

Watch the video below to see the opening of The Dubai Mall branch

— A version of this story was first published on September 11

Company%20profile
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Company Profile

Company name: Fine Diner

Started: March, 2020

Co-founders: Sami Elayan, Saed Elayan and Zaid Azzouka

Based: Dubai

Industry: Technology and food delivery

Initial investment: Dh75,000

Investor: Dtec Startupbootcamp

Future plan: Looking to raise $400,000

Total sales: Over 1,000 deliveries in three months

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

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Updated: December 28, 2022, 5:43 AM