Salt Bae at the Nusr-Et Steakhouse London, which enjoyed an extremely successful first four months of trading. Photo: Instagram
Salt Bae at the Nusr-Et Steakhouse London, which enjoyed an extremely successful first four months of trading. Photo: Instagram
Salt Bae at the Nusr-Et Steakhouse London, which enjoyed an extremely successful first four months of trading. Photo: Instagram
Salt Bae at the Nusr-Et Steakhouse London, which enjoyed an extremely successful first four months of trading. Photo: Instagram

Salt Bae’s Nusr-Et London restaurant makes £7 million in four months


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The London restaurant of flamboyant Turkish chef Salt Bae made £7 million ($8.55m) in its first four months of trading, after opening in Knightsbridge in September last year.

The takings were revealed in a financial report filed to the UK's Companies House by Nusret UK Limited, which owns the Nusr-Et Steakhouse in Knightsbridge.

The same report showed that Nusret UK made an overall profit of £2.3 million, an impressive figure given the wider travails of the UK restaurant scene.

As long as the steakhouse received regular footfall, it was always going to be monumentally profitable.

Not long after it opened last year, social media users expressed shock after Nusr-Et customers were charged more than £1,800 ($2,300) for their meal ― including £44 for four Red Bull soft drinks and £630 for a gold-covered tomahawk steak.

There is also a gaping disparity between the restaurant's income and its wages, with the revelation in November that staff at the west London steakhouse are paid less per hour than the cost of one of its bowls of crisps.

But not all outgoings are miserly with the financial report showing £300,000 was spent on “raw materials and consumables” from September 2021 to December 2021.

The golden steak is one of Salt Bae’s signature dishes – but it does not come cheap. Photo: Nusr-Et
The golden steak is one of Salt Bae’s signature dishes – but it does not come cheap. Photo: Nusr-Et

Salt Bae, whose real name is Nusret Gokce, has more than 40 million Instagram followers and shot to fame on the back of serving gold-covered steaks accompanied by a seasoning method with more hip gyrations than an episode of Strictly Come Dancing.

He is not officially a part of Nusret UK, nor Dogus International, the company that owns the worldwide chain of Salt Bae eateries. This has not prevented the 39-year-old from accumulating a fortune, estimated to be in the region of $70 million.

His riches are a stark contrast to his humble upbringing in Turkey, where his father was a miner and Gokce, himself, a butcher's apprentice.

After leaving Turkey to work for free in restaurants in Argentina and the US, he returned to his homeland in 2010 and opened a restaurant in Istanbul. Four years later, he opened a restaurant in Dubai. The rest, as they say, is history.

Celebrities at Salt Bae restaurants - in pictures

  • Venezuela's President Nicolas Maduro with Turkish celebrity chef Salt Bae. Mr Maduro retweeted the image to his 3.4 million Twitter followers. Photo: Twitter
    Venezuela's President Nicolas Maduro with Turkish celebrity chef Salt Bae. Mr Maduro retweeted the image to his 3.4 million Twitter followers. Photo: Twitter
  • Liverpool defender Virgil van Dijk with Salt Bae at his restaurant in Dubai. Photo: Instagram
    Liverpool defender Virgil van Dijk with Salt Bae at his restaurant in Dubai. Photo: Instagram
  • Salt Bae is popular with stars such as Diddy and Naomi Campbell. Photo: Instagram
    Salt Bae is popular with stars such as Diddy and Naomi Campbell. Photo: Instagram
  • Renowned footballers Lionel Messi and Paul Pogba with Salt Bae at Nusr-Et Dubai. Photo: Instagram
    Renowned footballers Lionel Messi and Paul Pogba with Salt Bae at Nusr-Et Dubai. Photo: Instagram
  • Salt Bae has reserved Diego Maradona's favourite table at Nusr-Et Dubai 'for ever' in tribute to the former Argentina footballer. Photo: Instagram
    Salt Bae has reserved Diego Maradona's favourite table at Nusr-Et Dubai 'for ever' in tribute to the former Argentina footballer. Photo: Instagram
  • Manchester United players Romelu Lukaku, Anthony Martial and Andreas Pereira with Salt Bae at Nusr-Et Dubai. Instagram/Nusr-Et
    Manchester United players Romelu Lukaku, Anthony Martial and Andreas Pereira with Salt Bae at Nusr-Et Dubai. Instagram/Nusr-Et
  • German footballer Shkodran Mustafi meets Salt Bae in Mykonos, Greece. Picture: Instagram
    German footballer Shkodran Mustafi meets Salt Bae in Mykonos, Greece. Picture: Instagram
Brave CF 27 fight card

Welterweight:
Abdoul Abdouraguimov (champion, FRA) v Jarrah Al Selawe (JOR)

Lightweight:
Anas Siraj Mounir (TUN) v Alex Martinez (CAN)

Welterweight:
Mzwandile Hlongwa (RSA) v Khamzat Chimaev (SWE)

Middleweight:
Tarek Suleiman (SYR) v Rustam Chsiev (RUS)
Mohammad Fakhreddine (LEB) v Christofer Silva (BRA)

Super lightweight:
Alex Nacfur (BRA) v Dwight Brooks (USA)

Bantamweight:
Jalal Al Daaja (JOR) v Tariq Ismail (CAN)
Chris Corton (PHI) v Zia Mashwani (PAK)

Featherweight:
Sulaiman (KUW) v Abdullatip (RUS)

Super lightweight:
Flavio Serafin (BRA) v Mohammad Al Katib (JOR)

Meydan racecard:

6.30pm: Al Maktoum Challenge Round 2 (PA) Group 1 | US$75,000 (Dirt) | 2,200 metres

7.05pm: UAE 1000 Guineas (TB) Listed | $250,000 (D) 1,600m

7.40pm: Meydan Classic Trial (TB) Conditions $100,000 (Turf) 1,400m

8.15pm: Al Shindagha Sprint (TB) Group 3 $200,000 (D) 1,200m

8.50pm: Handicap (TB) $175,000 (D) 1,600m

9.25pm: Handicap (TB) $175,000 (T) | 2,000m

10pm: Handicap (TB) $135,000 (T) 1,600m

Ten tax points to be aware of in 2026

1. Domestic VAT refund amendments: request your refund within five years

If a business does not apply for the refund on time, they lose their credit.

2. E-invoicing in the UAE

Businesses should continue preparing for the implementation of e-invoicing in the UAE, with 2026 a preparation and transition period ahead of phased mandatory adoption. 

3. More tax audits

Tax authorities are increasingly using data already available across multiple filings to identify audit risks. 

4. More beneficial VAT and excise tax penalty regime

Tax disputes are expected to become more frequent and more structured, with clearer administrative objection and appeal processes. The UAE has adopted a new penalty regime for VAT and excise disputes, which now mirrors the penalty regime for corporate tax.

5. Greater emphasis on statutory audit

There is a greater need for the accuracy of financial statements. The International Financial Reporting Standards standards need to be strictly adhered to and, as a result, the quality of the audits will need to increase.

6. Further transfer pricing enforcement

Transfer pricing enforcement, which refers to the practice of establishing prices for internal transactions between related entities, is expected to broaden in scope. The UAE will shortly open the possibility to negotiate advance pricing agreements, or essentially rulings for transfer pricing purposes. 

7. Limited time periods for audits

Recent amendments also introduce a default five-year limitation period for tax audits and assessments, subject to specific statutory exceptions. While the standard audit and assessment period is five years, this may be extended to up to 15 years in cases involving fraud or tax evasion. 

8. Pillar 2 implementation 

Many multinational groups will begin to feel the practical effect of the Domestic Minimum Top-Up Tax (DMTT), the UAE's implementation of the OECD’s global minimum tax under Pillar 2. While the rules apply for financial years starting on or after January 1, 2025, it is 2026 that marks the transition to an operational phase.

9. Reduced compliance obligations for imported goods and services

Businesses that apply the reverse-charge mechanism for VAT purposes in the UAE may benefit from reduced compliance obligations. 

10. Substance and CbC reporting focus

Tax authorities are expected to continue strengthening the enforcement of economic substance and Country-by-Country (CbC) reporting frameworks. In the UAE, these regimes are increasingly being used as risk-assessment tools, providing tax authorities with a comprehensive view of multinational groups’ global footprints and enabling them to assess whether profits are aligned with real economic activity. 

Contributed by Thomas Vanhee and Hend Rashwan, Aurifer

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The specs
Engine: 77.4kW all-wheel-drive dual motor
Power: 320bhp
Torque: 605Nm
Transmission: Single-speed automatic
Price: From Dh219,000
On sale: Now
UAE v United States, T20 International Series

Both matches at ICC Academy, Dubai. Admission is free.

1st match: Friday, 2pm

2nd match: Saturday, 2pm

UAE squad: Mohammed Naveed (captain), Rohan Mustafa, Ashfaq Ahmed, Shaiman Anwar, Rameez Shahzad, Amjad Gul, CP Rizwan, Mohammed Boota, Abdul Shakoor, Ahmed Raza, Imran Haider, Sultan Ahmed, Zahoor Khan, Amir Hayat

USA squad: Saurabh Netravalkar (captain), Jaskaran Malhotra, Elmore Hutchinson, Aaron Jones, Nosthush Kenjige, Ali Khan, Jannisar Khan, Xavier Marshall, Monank Patel, Timil Patel, Roy Silva, Jessy Singh, Steven Taylor, Hayden Walsh

Poacher
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Company%C2%A0profile
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COMPANY PROFILE
Name: Akeed

Based: Muscat

Launch year: 2018

Number of employees: 40

Sector: Online food delivery

Funding: Raised $3.2m since inception 

Updated: August 11, 2022, 11:24 AM