Rachel Brosnahan is the face of aunt Kate Spade’s label – in pictures

The 'Marvelous Mrs Maisel' star's campaign for Francis Valentine is in keeping with late designer Spade’s penchant for vibrant colours and patterns

The latest campaign for Francis Valentine is an unmistakable tribute to its founder Kate Spade’s bright and breezy aesthetic. And it stars the late designer’s niece, Rachel Brosnahan.

In one shot, a bright tangerine dress is offset by an olive and beige checked jacket. In another, a soft sweater in buttery yellow is paired with jungle green trousers, a gem-encrusted collar necklace and scores of beaded bracelets. Elsewhere, polka dots and floral motifs reign supreme, while one look has the Marvelous Mrs Maisel actress twirling in an orangey-gold jacket with the brand’s honeypot straw handbag.

Brosnahan posted a look from the new Love, Katy campaign, which was shot by New York photographer Maggie Cepis, on Instagram, saying: "I don't believe the search for ways to commemorate, to honor and to keep someone you love's memory alive ever ends, but I'm so grateful for this collaboration with @fvalentineny. Spring was Katy's favorite season. This collection is a celebration of her life, her spirit, her legacy and her love of a good color pop (or six). She was a force of nature and a heck of a good time."

Spade, who took her own life last year, launched the Francis Valentine brand in 2016, a decade after selling the shares of her eponymous label, which was eventually bought by Coach.