Jennifer Lopez wears bold gown by Dubai-based Egyptian designer at Tiff

Plus, see what other celebrities have worn so far to the Toronto International Film Festival in our gallery

Jennifer Lopez in a bold yellow gown by Egyptian, Dubai-based designer Yasmine Yeya. Photo: AFP

Maison Yeya's first full collectoin came out in 2014, and they are now based in Dubai Design District. Photo: EPA

US actress and cast member Jennifer Lopez wears Dubai-based designer Maison Yeya for the screening of the movie 'Hustlers'. Photo: EPA

OTHER OUTFITS FROM TIFF: Dakota Johnson wears Valentino RS20 to the HFPA/THR TIFF PARTY during the 2019 Toronto International Film Festival. Photo: AFP

Constance Wu wears Georges Hobeika for the screening of the movie 'Hustlers'. Photo: EPA

Chloe Bennet wears Georges Hobeika at the 'Abominable' premiere during the 2019 Toronto International Film Festival. Photo: AFP

Cast member Keke Palmer wears Roberto Cavalli for the screening of the movie 'Hustlers' during the 44th annual Toronto International Film Festival. Photo: EPA

Julie Delpy in Carolina Herrera at the 'My Zoe' premiere during the 2019 Toronto International Film Festival. Photo: AFP

Actress Kristen Stewart wears Chanel to the Special Screening Presentation of 'Seberg' at the Ryerson Theatre. Photo: AFP

Felicity Jones wears Chanel to the Hollywood Reporter and the Hollywood Foreign Press Association’s annual event celebrating the 2019 Toronto International Film Festival. Photo: AFP

Sarah Paulson attends The Hollywood Foreign Press Association and The Hollywood Reporter's Toronto International Film Festival party on day three of TIFF at the Four Seasons Hotel on Saturday, Sept. 7, 2019, in Toronto. (Photo by Evan Agostini/Invision/AP)

Nicole Kidman wears Valentino. Photo: AFP

British actress Gugu Mbatha-Raw in Chanel. Photo: AFP

US actress Susan Kelechi Watson in a beautiful blue dress. Photo: AFP

Australian actress Katherine Langford in Christian Dior.

Cynthia Erivo in a cream power suit. Photo: AFP

Madeline Brewer arrives for the screening of the movie 'Hustlers'. Photo: EPA

Trace Lysette in crisp gold. Photo: EPA

Jennifer Lopez in red sequins. Photo: AFP

Isla Fisher attends the HFPA/THR TIFF PARTY wearing Paule Ka SS19. Photo: AFP

Shailene Woodley in Christian Dior at the HFPA/THR TIFF PARTY during the 2019 Toronto International Film Festival. Photo: AFP

Jennifer Lopez chose a Dubai-based designer for the premiere of her movie Hustlers this weekend at the Toronto International Film Festival.

The megastar, 50, showed off the work of Yasmine Yeya on the red carpet. The Egyptian designer is behind the label Maison Yeya, which has its head office in Dubai's Design District.

Maison Yeya has been seen on many Arabic celebrities in the past, including Dorra Zarrouk and Enjy Kiwan. The label was also worn by Chrissy Teigen earlier this year, and by Shanina Shaik at this year's Oscars, but the JLo red carpet moment has to be their most high profile endorsement to date.

The singer paired the gown with the definition of a statement bag: the 'stack of cash rich' crystal-covered clutch by Judith Leiber, which costs a remarkable Dh20,900 ($5,695).

The Maison Yeya founder was initially mentored by Lebanese design legend Elie Saab. She then went on to become one of the Middle East's most prominent bridal wear designers, and has more recently branched out into non-bridal designs.

Scroll through the gallery above to see other celebrities on the Tiff red carpet.

This is the dress Lopez wore: it's from the designer's FW19 collection:

There's plenty of yellow in this collection by Maison Yeya – we'd love to see this dress on Zendaya or Gemma Chan:

While this structural gown would be a big fashion moment for someone like Mandy Moore or Margot Robbie: