Dubai Shopping Festival to announce new discounts at secret locations

Head to social media to find out the new sales and the stores offering them

Looks by Canadian brand Ardene, which will be on offer as part of the new DSF Surprises. Supplied

The Dubai Shopping Festival is set to roll out a new wave of bargains. The event has already been running since December 17, but now it is ramping up offers under the umbrella of DSF Surprises.

Running from Sunday, December 27, to Wednesday, January 27, one store per day will host special offers for 24 hours – or until items run out.

To launch the new event, Canadian brand Ardene has been chosen for the first day. Located in Burjuman Mall in Dubai, the multi-brand store stocks clothing, accessories and beauty products by labels such as Tommy Jeans, Calvin Klein, Aeropostale and Nautica, all for under Dh59.

This is the only location that has been revealed so far. Further secret locations will be revealed on the official social media account of DSF, @DSFSocial.

The next location will be unlocked each day, so serious bargain hunters will need to be vigilant, or miss out.

As an added bonus, anyone using Snapchat will be able to access a new SnapLens by scanning the Snapcode on DSF shopping bags.

This is the 26th year that DSF has run. As well as shopping discounts, there are also a number of scheduled performances taking place throughout the event.

Gigs announced for DSF include DJ Alan Walker at Coca-Cola Arena on Thursday, January 7, British comedian Jack Whitehall on Wednesday, January 13 and Thursday, January 14, and Pakistani singer Atif Aslam on Friday, January 15.