Alber Elbaz has announced the launch of his own brand-new fashion label. AFP
Alber Elbaz has announced the launch of his own brand-new fashion label. AFP
Alber Elbaz has announced the launch of his own brand-new fashion label. AFP
Alber Elbaz has announced the launch of his own brand-new fashion label. AFP

AZ Fashion: A look back over Alber Elbaz's storied career in fashion


Panna Munyal
  • English
  • Arabic

Moroccan-born designer Alber Elbaz has dipped in and out of the spotlight following his abrupt dismissal from Lanvin in 2015. That is until he announced the launch of his own label, AZ Fashion, with the Swiss luxury group Richemont earlier this week. Here, we take a look back at Elbaz's storied career.  

Born in Casablanca to a hairdresser and painter, Elbaz started sketching dresses at the age of seven. His artistic mum supported her 24-year-old son when he decided to pursue a career in fashion and moved from Ramat Gan, in Israel, to New York City. After working at a small dressmaker's shop in the Garment District, Elbaz trained under American designer Geoffrey Beene for seven years. Elbaz went on to become one of the industry's most prolific creators, and was constantly trying to walk the line between runway looks for the stick-thin models who dominated the 1990s and stylish garments for "real" women.

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See the celebrity gowns inside Michael Cinco's US exhibition:

  • The work of Michael Cinco is the focus of a new exhibition at SCAD Museum of Art. Courtesy SCAD
    The work of Michael Cinco is the focus of a new exhibition at SCAD Museum of Art. Courtesy SCAD
  • This dress was worn by former Miss Universe Pia Wurtzbach at the beauty pageant in 2017. Courtesy SCAD
    This dress was worn by former Miss Universe Pia Wurtzbach at the beauty pageant in 2017. Courtesy SCAD
  • The exhibition is focused on the Dubai designer's celebrity creations. Courtesy SCAD
    The exhibition is focused on the Dubai designer's celebrity creations. Courtesy SCAD
  • Jennifer Lopez wore this ombre midi to the American Music Awards in 2015. Courtesy SCAD
    Jennifer Lopez wore this ombre midi to the American Music Awards in 2015. Courtesy SCAD
  • Lopez sported this stained-glass cape on 'The Tonight Show' in 2016. Courtesy SCAD
    Lopez sported this stained-glass cape on 'The Tonight Show' in 2016. Courtesy SCAD
  • This shimmering number was worn by Carrie Underwood at 2019's CMT Music Awards. Courtesy SCAD
    This shimmering number was worn by Carrie Underwood at 2019's CMT Music Awards. Courtesy SCAD
  • Lady Gaga donned this sequinned creation in 'American Horror Story'. Courtesy SCAD
    Lady Gaga donned this sequinned creation in 'American Horror Story'. Courtesy SCAD
  • Aishwarya Rai claimed her spot on many a best-dressed list in this butterfly-trained gown at Cannes Film Festival in 2018. Courtesy SCAD
    Aishwarya Rai claimed her spot on many a best-dressed list in this butterfly-trained gown at Cannes Film Festival in 2018. Courtesy SCAD
  • The exhibition will run until January. Courtesy SCAD
    The exhibition will run until January. Courtesy SCAD
  • The ruffled gown, top, was worn at this year's Cannes by Sririta Jensen. Courtesy SCAD
    The ruffled gown, top, was worn at this year's Cannes by Sririta Jensen. Courtesy SCAD
  • The strapless creation, left, was seen on Kangana Ranaut at Cannes Film Festival 2019. Courtesy SCAD
    The strapless creation, left, was seen on Kangana Ranaut at Cannes Film Festival 2019. Courtesy SCAD
  • The sleeveless suit, left, was worn by Nick Jonas in the Jonas Brothers' 'Sucker' video this year. Courtesy SCAD
    The sleeveless suit, left, was worn by Nick Jonas in the Jonas Brothers' 'Sucker' video this year. Courtesy SCAD
  • Rai's famed Cinderella-worthy blue gown takes centre stage, top. Courtesy SCAD
    Rai's famed Cinderella-worthy blue gown takes centre stage, top. Courtesy SCAD
  • Cico will travel to the US in November to celebrate the exhibition and take part in an on-stage talk. Courtesy SCAD
    Cico will travel to the US in November to celebrate the exhibition and take part in an on-stage talk. Courtesy SCAD
  • This feathered number was worn by Kehlani earlier this year. Courtesy SCAD
    This feathered number was worn by Kehlani earlier this year. Courtesy SCAD
  • Cinco founded his eponymous label in Dubai in 2003. Courtesy SCAD
    Cinco founded his eponymous label in Dubai in 2003. Courtesy SCAD
  • Fans can get a close-up look at the designer's craftsmanship at the exhibition. Courtesy SCAD
    Fans can get a close-up look at the designer's craftsmanship at the exhibition. Courtesy SCAD

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His was the creative hand behind fluid tulle and one-shouldered goddess dresses, ribbon-strewn zippers, floral appliqued tracksuits (at a time when the term athleisure was not in the style dictionary) and bejewelled necklines. Wearable sensuality aside, Elbaz became known for his cutesy accessories and caricaturist sketches, which he unabashedly paired with Lanvin’s exquisite clothes, bags and shoes on international runways – from “Happy” necklaces and lollipops, to his own geek-chic glasses and ubiquitous bow tie.

Before his 14-year stint at the French fashion house, Elbaz worked for Guy Laroche and Yves Saint Laurent – however, he is widely credited with breathing new life into Lanvin after joining in 2001, and transformed it from a financially ailing maison to one of the most coveted couture labels around (sales have reportedly slumped again since Elbaz left four years ago).

An outfit by designer Albert Elbaz for Lanvin during ready-to-wear spring-summer 2010 fashion show in Paris. AFP
An outfit by designer Albert Elbaz for Lanvin during ready-to-wear spring-summer 2010 fashion show in Paris. AFP

After being ousted, reportedly due to internal disagreements, Elbaz has kept a relatively low profile despite being one of the most loved personalities in the notoriously cut-throat industry. He dabbled in a few projects, notably creating loafers and bags for Tod’s, and a perfume he named Superstitious with French master perfumer Frederic Malle.

Malle says: “I had always admired Alber [Elbaz]’s work. He is someone who actually made women more beautiful by being respectful towards them, rather than trying to steal the show from them. So I called him, and we had lunch. And we realised we are on the same wavelength: we both hate typical back-to-success marketing recipes, and we are both very superstitious.

“Alber, for instance, will only cut a piece of fabric in one go, and he will never take a pair of scissors from someone’s hand. At one point in the process, Alber said the perfume should be less marketing and more superstition. And this is how the name, as well as the eye motif seen on the bottle, came along. In fact, Alber sketched the eye himself.”

Not much is known just yet about the designer's latest venture, AZ Fashion, except that it will be project-based rather than seasonal, and will focus on "developing solutions for women of our times".