Irish store Primark opens at Dubai Mall on March 26. All photos: Chris Whiteoak / The National
The low-cost high street store is the first Primark in the UAE
Primark offers budget clothing for men, women and children, as well as accessories, beauty and home goods
Full UAE prices haven't been announced, but the cost of Primark items is lowest in Ireland – where the brand originates – and the UK, with prices a little higher elsewhere
The Dubai Mall store will be followed by a store in Mirdif City Centre by the end of April and a third in Mall of the Emirates by late May
Primark made its foray into the region with a store in Kuwait in October, and branches have also been announced for Qatar and Bahrain by the end of 2026