A Paddington World, mall-based experience is set to open in Festival City to celebrate the launch of Paddington 2, the second installment of the big screen adventures of the much-loved Peruvian bear.
Details of the planned homage to the ursine, Peruvian preserve lover are sparse at present, but it will serve as the focal point for the Share a Bear School Challenge. Share a Bear will also see Paddington himself visiting schools across the UAE to collect unwanted teddy bears for less fortunate children around the world from the schools he visits.
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The Share a Bear School Challenge, supported by Novo Cinemas, Emirates Red Crescent and the Toys With Wings campaign, collects toys and distributes them to less fortunate children around the world.
Since its inception, Toys With Wings has distributed over 100,000 toys to children in Jordan, Lebanon, Palestine, Syria, Morocco, Iraq, Oman, UAE, Saudi Arabia, Djibouti, Belgium, Spain and Kenya.
Paddington will be touring schools in the run up to the movie's release on November 30 to tell students and teachers more about the initiative and how they can get involved. Participating schools will be dropping off their collected bears between November 19th and 21 at the dedicated Share a Bear School Challenge Paddington teddy bear box at Dubai Festival City Mall.
The class out of all participating schools that donates the most bears to the drive will win a private screening of Paddington 2 for their students at Novo Cinemas, Dubai Festival City Mall.
To get involved with the Share a Bear School Challenge schools can contact Novo Cinemas directly on Aswani.firstname.lastname@example.org