Those who are in the habit of looking not at their watch but at their mobile phone for the time might like to consider the Celsius X VI II.
Launched last year, it is a mobile with a difference: not only is it hand-built, and limited to 18 pieces, but the time function is handled mechanically, by an integrated tourbillon akin to those made by world-class watchmakers.
It also retails for about US$350,000 (Dh1.285m) .
"But the demand for just such a product could be very big," insists Celsius's founder Edouard Meylan, citing predictions of a new super-mobile market worth $3bn within three years. "This is just part of what is obviously a new type of product and it will take time. But what happened with watches - people wanting evermore refined, handmade examples - will happen with phones, too."
It is already happening. The market pioneer Vertu, which has a regional office in Dubai, has over the past couple of years been joined by brands such as JSC Ancort, Porsche Design, Stuart Hughes and Goldvish offering luxury phones typically priced anywhere between $3,000 and $800,000. And upwards. The most extreme, record-holding, over-the-top example is the Gresso Luxor Las Vegas Jackpot phone. It is covered with 45.5 carats of black diamonds, its keys are cut from sapphire crystal, its frame is made of solid gold and its back panel from African blackwood, one of the world's most expensive. And it can be yours, for $1m.
Meylan concedes that the idea of spending the equivalent of the price of an apartment on a phone may sound "crazy", which is what many people told him when he first proposed Celsius five years ago. After all, it seems to run counter to the standard life-cycle for consumer technology: initially expensive and appealing only to so-called early adopters; becoming ever more affordable until, as with regularly upgraded mobile phones today, they verge on the disposable (environmentally disastrous mountains of discarded gadgets notwithstanding). But just as elite, mechanical timepieces bounced back from the cheap quartz-watch revolution by underscoring the emotional appeal of their craft - in turn creating new status items - so the same is happening with phones, albeit at a much faster pace. Expect laptops and tablets to go the same way, too.
"The fact is that people want to show who they are and in part do so through their house, car, clothes, watch, jewellery," says Meylan, "and phones are the latest accessory to meet this need, especially for men who have limited opportunity to express themselves through personal items. It's only recently that phones have become personal at all - BlackBerry and Apple, for example, now appeal to very different customers."
Pierre Oostang, the president of Vertu, goes one further. He calls the mobile phone the "definitive accessory of our times", noting how restaurant diners like to leave them on show by their plates, less in expectation of an important call and more as a means of announcing what sort of person they are. Small wonder, then, that - with some 1.5bn cellphones bought every year, and with just a sliver of that pie likely to ensure a new and stable luxury industry - mainstream phone brands are now launching into this market, too. Sony Ericsson has its $300,000 Black Diamond model, while Vertu is owned by Nokia. Even watch companies are making similar moves, with Ulysse Nardin having launched its Chairman product and Tag Heuer following its breakthrough Meridiist phone with its third model this year.
"And just as we now have less the attitude of 'one watch for life' but rather have a portfolio of watches we pick from depending on the way we're dressed or what we're doing, so the same will happen with phones," reckons Rob Driver, the UK managing director of Tag Heuer's owner, LVMH Watch & Jewellery.
"Besides, when you compare a Swatch with a Patek Philippe, the logic may be that there is no need to spend more than $30 on a watch, but there is still demand for products from those companies exploring the boundaries of craft. And that is what this is about."
Certainly, it is not obviously about the technology. Much as elite watches in the quartz age were sometimes met with a dumbfounded response on discovery that they did not have an alarm or calculator, let alone the ever-useful altimeter, so it will surprise some that a much more expensive phone is likely to be functionally inept, having a fraction of the computing power of today's mass-market products. Rather, these are more smartphones in terms of style than intelligence.
That is just as well. With the pace of technological advancement in telecommunications such that products now have a six-month lifespan before they are outmoded, and with the cellphone market shifting ever more distinctly towards internet and multimedia use over voice - because data streaming is where the money now is for network operators - it would prove a hard call for any of the new elite phone brands to keep pace.
Not that they want to. Indeed, some are even going backwards in terms of technology, while moving forwards in terms of creativity: Celsius is developing a new phone product for launch next year that will generate much of its power mechanically, with some of its functions also mechanical. Besides, Vertu's Oostang stresses that the well-heeled customers of such products are likely to have the BlackBerry or iPhone as well, if not several of them. Rather super-mobiles are more sophisticated baubles that, he says, are comparable to luxury cars or designer handbags. Flagrant bling may be the driving motivation to buy for some consumers, but for others it is about the old-fashioned desire for fine things. Either way, endless functionality is not the point.
"Of course, technology is still important. But it's about using proven technology to deliver best-in-class performance, in terms of sound quality or battery life, for example. Will we rush to have 3D screens? No, because I don't see that offering a luxury experience for some time," explains Oostang. "But the reasoning for buying such phones is really the same as for any luxury item. It's just that we're not yet used to the idea of thinking of phones in this way. My wife buys shoes that are not the most comfortable - and there's no logic in buying shoes you can't walk in. Inevitably there is a struggle with the question 'why...spend that much money on a phone?'."
Indeed, some brands are answering that question by pointing simply to a society in flux. All this talk of high-rollers being replaced by high-diallers could hint at vulgarity. But might it rather be an expression of these austere times' ideas on buying less and better? Aesir, a new Danish top-end mobile phone company, whose launch phone has been conceived by the acclaimed industrial designer Yves Behar, is taking the idea further still.
"For most people, a phone is a tool and it can make no sense to make a product that does less than other, cheaper products already on the market," admits Aesir's chief executive, Thomas Jensen. "But the fact is that, as with all aspects of living now, there is an increasing need for everyone to turn curator - to find and pick what works for you, what allows you to cut back on all the clutter. We can expect to see more and more products and services that aim to simplify what has become over-complicated. And you wouldn't believe how hard it is now to find a high-quality phone that is just a phone. Not everyone needs a device to tell them where the nearest pizzeria is."
More coverage from the Future Forum
AIDA RETURNS
Director: Carol Mansour
Starring: Aida Abboud, Carol Mansour
Rating: 3.5./5
Kill
Director: Nikhil Nagesh Bhat
Starring: Lakshya, Tanya Maniktala, Ashish Vidyarthi, Harsh Chhaya, Raghav Juyal
Rating: 4.5/5
In numbers
Number of Chinese tourists coming to UAE in 2017 was... 1.3m
Alibaba’s new ‘Tech Town’ in Dubai is worth... $600m
China’s investment in the MIddle East in 2016 was... $29.5bn
The world’s most valuable start-up in 2018, TikTok, is valued at... $75bn
Boost to the UAE economy of 5G connectivity will be... $269bn
MATCH INFO
Rugby World Cup (all times UAE)
Final: England v South Africa, Saturday, 1pm
The biog
Name: Salvador Toriano Jr
Age: 59
From: Laguna, The Philippines
Favourite dish: Seabass or Fish and Chips
Hobbies: When he’s not in the restaurant, he still likes to cook, along with walking and meeting up with friends.
The specs
Engine: 2.3-litre 4cyl turbo
Power: 299hp at 5,500rpm
Torque: 420Nm at 2,750rpm
Transmission: 10-speed auto
Fuel consumption: 12.4L/100km
On sale: Now
Price: From Dh157,395 (XLS); Dh199,395 (Limited)
DUBAI BLING: EPISODE 1
Creator: Netflix
Stars: Kris Fade, Ebraheem Al Samadi, Zeina Khoury
Rating: 2/5
Sanju
Produced: Vidhu Vinod Chopra, Rajkumar Hirani
Director: Rajkumar Hirani
Cast: Ranbir Kapoor, Vicky Kaushal, Paresh Rawal, Anushka Sharma, Manish’s Koirala, Dia Mirza, Sonam Kapoor, Jim Sarbh, Boman Irani
Rating: 3.5 stars
Sweet Tooth
Creator: Jim Mickle
Starring: Christian Convery, Nonso Anozie, Adeel Akhtar, Stefania LaVie Owen
Rating: 2.5/5
THE SPECS
Jaguar F-Pace SVR
Engine: 5-litre supercharged V8
Transmission: 8-speed automatic
Power: 542bhp
Torque: 680Nm
Price: Dh465,071
Wenger's Arsenal reign in numbers
1,228 - games at the helm, ahead of Sunday's Premier League fixture against West Ham United.
704 - wins to date as Arsenal manager.
3 - Premier League title wins, the last during an unbeaten Invincibles campaign of 2003/04.
1,549 - goals scored in Premier League matches by Wenger's teams.
10 - major trophies won.
473 - Premier League victories.
7 - FA Cup triumphs, with three of those having come the last four seasons.
151 - Premier League losses.
21 - full seasons in charge.
49 - games unbeaten in the Premier League from May 2003 to October 2004.
COMPANY PROFILE
Company name: Sav
Started: 2021
Founder: Purvi Munot
Based: Dubai
Industry: FinTech
Funding: $750,000 as of March 2023
Investors: Angel investors
Specs: 2024 McLaren Artura Spider
Engine: 3.0-litre twin-turbo V6 and electric motor
Max power: 700hp at 7,500rpm
Max torque: 720Nm at 2,250rpm
Transmission: Eight-speed dual-clutch auto
0-100km/h: 3.0sec
Top speed: 330kph
Price: From Dh1.14 million ($311,000)
On sale: Now
PROFILE OF INVYGO
Started: 2018
Founders: Eslam Hussein and Pulkit Ganjoo
Based: Dubai
Sector: Transport
Size: 9 employees
Investment: $1,275,000
Investors: Class 5 Global, Equitrust, Gulf Islamic Investments, Kairos K50 and William Zeqiri
The pillars of the Dubai Metaverse Strategy
Encourage innovation in the metaverse field and boost economic contribution
Develop outstanding talents through education and training
Develop applications and the way they are used in Dubai's government institutions
Adopt, expand and promote secure platforms globally
Develop the infrastructure and regulations
UAE currency: the story behind the money in your pockets
Set-jetting on the Emerald Isle
Other shows filmed in Ireland include: Vikings (County Wicklow), The Fall (Belfast), Line of Duty (Belfast), Penny Dreadful (Dublin), Ripper Street (Dublin), Krypton (Belfast)
COMPANY PROFILE
Company name: Klipit
Started: 2022
Founders: Venkat Reddy, Mohammed Al Bulooki, Bilal Merchant, Asif Ahmed, Ovais Merchant
Based: Dubai, UAE
Industry: Digital receipts, finance, blockchain
Funding: $4 million
Investors: Privately/self-funded
UK - UAE Trade
Total trade in goods and services (exports plus imports) between the UK and the UAE in 2022 was £21.6 billion (Dh98 billion).
This is an increase of 63.0 per cent or £8.3 billion in current prices from the four quarters to the end of 2021.
The UAE was the UK’s 19th largest trading partner in the four quarters to the end of Q4 2022 accounting for 1.3 per cent of total UK trade.
The specs: 2018 Alfa Romeo Stelvio
Price, base: Dh198,300
Engine: 2.0L in-line four-cylinder
Transmission: Eight-speed automatic
Power: 280hp @ 5,250rpm
Torque: 400Nm @ 2,250rpm
Fuel economy, combined: 7L / 100km
Our legal consultant
Name: Dr Hassan Mohsen Elhais
Position: legal consultant with Al Rowaad Advocates and Legal Consultants.
Company Profile
Name: Direct Debit System
Started: Sept 2017
Based: UAE with a subsidiary in the UK
Industry: FinTech
Funding: Undisclosed
Investors: Elaine Jones
Number of employees: 8
The five pillars of Islam
The Birkin bag is made by Hermès.
It is named after actress and singer Jane Birkin
Noone from Hermès will go on record to say how much a new Birkin costs, how long one would have to wait to get one, and how many bags are actually made each year.
Teaching your child to save
Pre-school (three - five years)
You can’t yet talk about investing or borrowing, but introduce a “classic” money bank and start putting gifts and allowances away. When the child wants a specific toy, have them save for it and help them track their progress.
Early childhood (six - eight years)
Replace the money bank with three jars labelled ‘saving’, ‘spending’ and ‘sharing’. Have the child divide their allowance into the three jars each week and explain their choices in splitting their pocket money. A guide could be 25 per cent saving, 50 per cent spending, 25 per cent for charity and gift-giving.
Middle childhood (nine - 11 years)
Open a bank savings account and help your child establish a budget and set a savings goal. Introduce the notion of ‘paying yourself first’ by putting away savings as soon as your allowance is paid.
Young teens (12 - 14 years)
Change your child’s allowance from weekly to monthly and help them pinpoint long-range goals such as a trip, so they can start longer-term saving and find new ways to increase their saving.
Teenage (15 - 18 years)
Discuss mutual expectations about university costs and identify what they can help fund and set goals. Don’t pay for everything, so they can experience the pride of contributing.
Young adulthood (19 - 22 years)
Discuss post-graduation plans and future life goals, quantify expenses such as first apartment, work wardrobe, holidays and help them continue to save towards these goals.
* JP Morgan Private Bank
The design
The protective shell is covered in solar panels to make use of light and produce energy. This will drastically reduce energy loss.
More than 80 per cent of the energy consumed by the French pavilion will be produced by the sun.
The architecture will control light sources to provide a highly insulated and airtight building.
The forecourt is protected from the sun and the plants will refresh the inner spaces.
A micro water treatment plant will recycle used water to supply the irrigation for the plants and to flush the toilets. This will reduce the pavilion’s need for fresh water by 30 per cent.
Energy-saving equipment will be used for all lighting and projections.
Beyond its use for the expo, the pavilion will be easy to dismantle and reuse the material.
Some elements of the metal frame can be prefabricated in a factory.
From architects to sound technicians and construction companies, a group of experts from 10 companies have created the pavilion.
Work will begin in May; the first stone will be laid in Dubai in the second quarter of 2019.
Construction of the pavilion will take 17 months from May 2019 to September 2020.
Schedule:
Sept 15: Bangladesh v Sri Lanka (Dubai)
Sept 16: Pakistan v Qualifier (Dubai)
Sept 17: Sri Lanka v Afghanistan (Abu Dhabi)
Sept 18: India v Qualifier (Dubai)
Sept 19: India v Pakistan (Dubai)
Sept 20: Bangladesh v Afghanistan (Abu Dhabi) Super Four
Sept 21: Group A Winner v Group B Runner-up (Dubai)
Sept 21: Group B Winner v Group A Runner-up (Abu Dhabi)
Sept 23: Group A Winner v Group A Runner-up (Dubai)
Sept 23: Group B Winner v Group B Runner-up (Abu Dhabi)
Sept 25: Group A Winner v Group B Winner (Dubai)
Sept 26: Group A Runner-up v Group B Runner-up (Abu Dhabi)
Sept 28: Final (Dubai)
Museum of the Future in numbers
- 78 metres is the height of the museum
- 30,000 square metres is its total area
- 17,000 square metres is the length of the stainless steel facade
- 14 kilometres is the length of LED lights used on the facade
- 1,024 individual pieces make up the exterior
- 7 floors in all, with one for administrative offices
- 2,400 diagonally intersecting steel members frame the torus shape
- 100 species of trees and plants dot the gardens
- Dh145 is the price of a ticket
More from Neighbourhood Watch:
Company Profile
Company name: Cargoz
Date started: January 2022
Founders: Premlal Pullisserry and Lijo Antony
Based: Dubai
Number of staff: 30
Investment stage: Seed
COMPANY PROFILE
Company name: Revibe
Started: 2022
Founders: Hamza Iraqui and Abdessamad Ben Zakour
Based: UAE
Industry: Refurbished electronics
Funds raised so far: $10m
Investors: Flat6Labs, Resonance and various others
UAE SQUAD
Ahmed Raza (Captain), Rohan Mustafa, Jonathan Figy, CP Rizwan, Junaid Siddique, Mohammad Usman, Basil Hameed, Zawar Farid, Vriitya Aravind (WK), Waheed Ahmed, Karthik Meiyappan, Zahoor Khan, Darius D'Silva, Chirag Suri
Company profile
Date started: January 2022
Founders: Omar Abu Innab, Silvia Eldawi, Walid Shihabi
Based: Dubai
Sector: PropTech / investment
Employees: 40
Stage: Seed
Investors: Multiple
The Great Derangement: Climate Change and the Unthinkable
Amitav Ghosh, University of Chicago Press
Company profile
Name: Yodawy
Based: Egypt
Founders: Karim Khashaba, Sherief El-Feky and Yasser AbdelGawad
Sector: HealthTech
Total funding: $24.5 million
Investors: Algebra Ventures, Global Ventures, MEVP and Delivery Hero Ventures, among others
Number of employees: 500
EMERGENCY PHONE NUMBERS
Estijaba – 8001717 – number to call to request coronavirus testing
Ministry of Health and Prevention – 80011111
Dubai Health Authority – 800342 – The number to book a free video or voice consultation with a doctor or connect to a local health centre
Emirates airline – 600555555
Etihad Airways – 600555666
Ambulance – 998
Knowledge and Human Development Authority – 8005432 ext. 4 for Covid-19 queries
Result
Arsenal 4
Monreal (51'), Ramsey (82'), Lacazette 85', 89')
West Ham United 1
Arnautovic (64')
Company profile
Company name: Fasset
Started: 2019
Founders: Mohammad Raafi Hossain, Daniel Ahmed
Based: Dubai
Sector: FinTech
Initial investment: $2.45 million
Current number of staff: 86
Investment stage: Pre-series B
Investors: Investcorp, Liberty City Ventures, Fatima Gobi Ventures, Primal Capital, Wealthwell Ventures, FHS Capital, VN2 Capital, local family offices
Diriyah project at a glance
- Diriyah’s 1.9km King Salman Boulevard, a Parisian Champs-Elysees-inspired avenue, is scheduled for completion in 2028
- The Royal Diriyah Opera House is expected to be completed in four years
- Diriyah’s first of 42 hotels, the Bab Samhan hotel, will open in the first quarter of 2024
- On completion in 2030, the Diriyah project is forecast to accommodate more than 100,000 people
- The $63.2 billion Diriyah project will contribute $7.2 billion to the kingdom’s GDP
- It will create more than 178,000 jobs and aims to attract more than 50 million visits a year
- About 2,000 people work for the Diriyah Company, with more than 86 per cent being Saudi citizens
The Bio
Amal likes watching Japanese animation movies and Manga - her favourite is The Ancient Magus Bride
She is the eldest of 11 children, and has four brothers and six sisters.
Her dream is to meet with all of her friends online from around the world who supported her work throughout the years
Her favourite meal is pizza and stuffed vine leaves
She ams to improve her English and learn Japanese, which many animated programmes originate in
Company profile
Name: Pyppl
Established: 2017
Founders: Antti Arponen and Phil Reynolds
Based: UAE
Sector: financial services
Investment: $18.5 million
Employees: 150
Funding stage: series A, closed in 2021
Investors: venture capital companies, international funds, family offices, high-net-worth individuals
Our family matters legal consultant
Name: Hassan Mohsen Elhais
Position: legal consultant with Al Rowaad Advocates and Legal Consultants.
SPECS
Engine: 4-litre V8 twin-turbo
Power: 630hp
Torque: 850Nm
Transmission: 8-speed Tiptronic automatic
Price: From Dh599,000
On sale: Now
Crazy Rich Asians
Director: Jon M Chu
Starring: Constance Wu, Henry Golding, Michelle Yeon, Gemma Chan
Four stars
What is a Ponzi scheme?
A fraudulent investment operation where the scammer provides fake reports and generates returns for old investors through money paid by new investors, rather than through ligitimate business activities.
The biog
Favourite film: The Notebook
Favourite book: What I know for sure by Oprah Winfrey
Favourite quote: “Social equality is the only basis of human happiness” Nelson Madela. Hometown: Emmen, The Netherlands
Favourite activities: Walking on the beach, eating at restaurants and spending time with friends
Job: Founder and Managing Director of Mawaheb from Beautiful Peopl
England v South Africa Test series:
First Test: at Lord's, England won by 211 runs
Second Test: at Trent Bridge, South Africa won by 340 runs
Third Test: at The Oval, July 27-31
Fourth Test: at Old Trafford, August 4-8
The biog
Name: Greg Heinricks
From: Alberta, western Canada
Record fish: 56kg sailfish
Member of: International Game Fish Association
Company: Arabian Divers and Sportfishing Charters