Gen Z are finding ways to slow down every day, rejecting notions of hustle culture. Getty Images
Gen Z are finding ways to slow down every day, rejecting notions of hustle culture. Getty Images
Gen Z are finding ways to slow down every day, rejecting notions of hustle culture. Getty Images
Gen Z are finding ways to slow down every day, rejecting notions of hustle culture. Getty Images

Is hustle culture dead? How Gen Z is embracing slow living


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Every morning, Sunaira Sohail, 21, starts her day with a leisurely cup of chai, no screens in sight. For the PR assistant, it's a small daily ritual that helps her feel grounded before work begins.

Similarly, product manager Sunidhi Kashyap, 25, starts her day with tea, incense and journaling. It's her five minutes of quiet time.

“For me, slow living means being present and more in tune with my emotions,” says Kashyap. Like many of her Gen Z peers living and working in the UAE, she's consciously shifting her mindset and habits towards slowing down.

While fast-paced cities such as Dubai might seem at odds with "slow living", that's precisely why many people who have recently entered the workforce are making an effort to reject so-called hustle culture.

Spending time in nature, daily pauses and grounding rituals have become the priority, rather than "proving themselves" with late nights in the office, or overworking in hopes to quickly climb the corporate ladder.

“In a fast-paced world, slowing down is a form of self-care,” says Harley Sabater, a healthcare professional living in Abu Dhabi. Alongside his healthcare role, Sabater also has a decade of experience in conducting gardening workshops, where he has witnessed this shift first hand, noting how Gen Z embrace mindful living and balance.

A shift to slower living

Hustle culture glorifies non-stop productivity that includes long work hours, side gigs and packed weekends often at the cost of rest. Social media helps to fuel this, equating success with output.

Gen Z are making time for more mindful practises instead of only prioritising work. Getty Images
Gen Z are making time for more mindful practises instead of only prioritising work. Getty Images

But now fomo (fear of missing out) is giving way to jomo (joy of missing out), as people are seeking quieter, more meaningful lives.

Shaikha Alhemeiri, clinical psychologist and senior student counsellor at Zayed University, Dubai, says there’s been a clear shift in how young people prioritise mental health in the UAE. “I’ve noticed more interest in therapy, mindfulness and tackling anxiety and burnout,” she adds.

National campaigns, schools and social media have helped normalise these conversations. This generation is more open despite the stigma. Workplaces too are evolving, with wellness breaks and quiet spaces becoming more common.

What’s driving the shift?

Working late and skipping lunch breaks, not so long ago, was equated with professionalism and dedication. But as wellness has entered the mainstream, younger generations are no longer willing to put up with the mental, physical and emotional toll such habits take.

Highly stressful situations have often resulted in a "breaking point". Sohail’s turning point came during her final university semester, juggling deadlines, internships and the pressure of online presence. “I didn’t realise how much I was pretending I wasn’t exhausted,” she reflects. “I only allowed myself to rest when it started to affect my health.”

That recognition marked a new beginning, and for the first time, she gave herself permission to pause.

Kashyap had a similar realisation after a year in the corporate world. “It’s easy to get caught up in constant busyness and lose sight of yourself,” she says. After a week of long hours, skipped meals and restless nights, she felt drained. “My body was exhausted, my mind overstimulated. That’s when I knew something had to change.”

These pressures are prompting many towards thoughtful living – valuing emotional honesty and stability. The Reward Gateway 2024 Workplace Wellbeing report shows that 18 to 24-year-olds face the highest financial stress (59 per cent), feel most disconnected at work (71 per cent) and are likeliest to consider a job change (37 per cent). While pay matters, many prefer flexible, supportive environments – 44 per cent would choose well-being over a 10 per cent raise.

Workplace expectations are changing among Gen Z. Getty Images
Workplace expectations are changing among Gen Z. Getty Images

And the global landscape will continue to change as Gen Z's influence within it grows. Many choose entrepreneurship, flexibility and skilled jobs over traditional paths. When entering the workforce, they prioritise autonomy, purpose and growth – and expect workplaces to reflect that.

“There’s a noticeable shift in this generation’s mindset,” observes Alhemeiri. They are turning inward, building awareness and finding ways to manage stress.

“Going forward, I’d choose better work-life balance over a higher title or salary,” says Kaushik, after three intense start-up years.

Gen Z also faces mounting pressures from constant connectivity, says Alhemeiri. “In the past, global issues appeared on the news occasionally. Now, young people are exposed to distressing headlines all the time.” Add that exposure to constant social media comparisons and unrealistic standards, and their digital worlds feel draining.

Like every generation before them, Gen Z also inherits the pressure to appear as though they "have it all together".

“But the truth is, it’s totally okay to not be okay.” Real resilience, Alhemeiri explains, is about recognising when things are hard and allowing space to feel. “That’s actually what helps people grow and heal in the long run.”

Mindful rituals

Micro-practises are key to integrated slow living into the necessities of daily life, from mindful tea-making and crochet to deep breathing sessions.

Kashyap prioritises breakfast, takes daily walks, does yoga and follows an evening routine. “Even small changes like sitting down to eat or stepping outside help me stay grounded.”

Sohail, meanwhile, makes time to wind down each evening now. First, by taking time to be offline – reading a book, with music in the background and dim lighting – which makes for a calming setting. "Even baking or tidying helps me feel present," she adds.

Others tend to plants or herbs. “Gardening brings a sense of calm and mindfulness. A single Monstera can spark joy, connection and confidence more than decor, it’s a lifestyle shift,” says Sabater.

Gentle exercise can also allow people to live more mindfully, putting them in the present moment. Getty Images
Gentle exercise can also allow people to live more mindfully, putting them in the present moment. Getty Images

Finding time for connection also helps. “My best friend and I often talk about rest, presence and just being gentler with ourselves,” shares Sohail. “Having someone who values the same kind of pace really helps, especially when the rest of the world still feels like it’s racing ahead."

For those looking to take a leaf out of Gen Z's herb garden, Alhemeiri advices: “You don’t have to change everything overnight, start small, start slow. Five quiet minutes can be enough, give yourself time, be gentle. You’re human, not a machine.”

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Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

Real estate tokenisation project

Dubai launched the pilot phase of its real estate tokenisation project last month.

The initiative focuses on converting real estate assets into digital tokens recorded on blockchain technology and helps in streamlining the process of buying, selling and investing, the Dubai Land Department said.

Dubai’s real estate tokenisation market is projected to reach Dh60 billion ($16.33 billion) by 2033, representing 7 per cent of the emirate’s total property transactions, according to the DLD.

The specs
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  • Power: 640hp
  • Torque: 760nm
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Results

Stage three:

1. Stefan Bissegger (SUI) EF Education-EasyPost, in 9-43

2. Filippo Ganna (ITA) Ineos Grenadiers, at 7s

3. Tom Dumoulin (NED) Jumbo-Visma, at 14s

4. Tadej Pogacar (SLO) UAE-Team Emirates, at 18s

5. Joao Almeida (POR) UAE-Team Emirates, at 22s

6. Mikkel Bjerg (DEN) UAE-Team Emirates, at 24s

General Classification:

1. Stefan Bissegger (SUI) EF Education-EasyPost, in 9-13-02

2. Filippo Ganna (ITA) Ineos Grenadiers, at 7s

3. Jasper Philipsen (BEL) Alpecin Fenix, at 12s

4. Tom Dumoulin (NED) Jumbo-Visma, at 14s

5. Tadej Pogacar (SLO) UAE-Team Emirates, at 18s

6. Joao Almeida (POR) UAE-Team Emirates, at 22s

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Houthis: Iran-backed rebels who occupy Sanaa and run unrecognised government

Yemeni government: Exiled government in Aden led by eight-member Presidential Leadership Council

Southern Transitional Council: Faction in Yemeni government that seeks autonomy for the south

Habrish 'rebels': Tribal-backed forces feuding with STC over control of oil in government territory

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War

Director: Siddharth Anand

Cast: Hrithik Roshan, Tiger Shroff, Ashutosh Rana, Vaani Kapoor

Rating: Two out of five stars 

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BULKWHIZ PROFILE

Date started: February 2017

Founders: Amira Rashad (CEO), Yusuf Saber (CTO), Mahmoud Sayedahmed (adviser), Reda Bouraoui (adviser)

Based: Dubai, UAE

Sector: E-commerce 

Size: 50 employees

Funding: approximately $6m

Investors: Beco Capital, Enabling Future and Wain in the UAE; China's MSA Capital; 500 Startups; Faith Capital and Savour Ventures in Kuwait

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ABU DHABI CARD

5pm: UAE Martyrs Cup (TB) Conditions; Dh90,000; 2,200m
5.30pm: Wathba Stallions Cup (PA) Handicap; Dh70,000; 1,400m​​​​​​​
6pm: UAE Matyrs Trophy (PA) Maiden; Dh80,000; 1,600m​​​​​​​
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India Test squad

Virat Kohli (c), Mayank Agarwal, Rohit Sharma, Cheteshwar Pujara, Ajinkya Rahane, Hanuma Vihari, Rishabh Pant (wk), Wriddhiman Saha (wk), Ravichandran Ashwin, Ravindra Jadeja, Kuldeep Yadav, Mohammed Shami, Umesh Yadav, Ishant Sharma, Shubman Gill

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'I Want You Back'

Director:Jason Orley

Stars:Jenny Slate, Charlie Day

Rating:4/5

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Kanye%20West
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COMPANY PROFILE
Name: HyperSpace
 
Started: 2020
 
Founders: Alexander Heller, Rama Allen and Desi Gonzalez
 
Based: Dubai, UAE
 
Sector: Entertainment 
 
Number of staff: 210 
 
Investment raised: $75 million from investors including Galaxy Interactive, Riyadh Season, Sega Ventures and Apis Venture Partners

Monster Hunter: World

Capcom

PlayStation 4, Xbox One

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Updated: August 13, 2025, 2:45 AM