Vitamin patches are increasing in popularity, but experts say they are not particularly suitable to water-soluble vitamins C and B12. Getty Images
Vitamin patches are increasing in popularity, but experts say they are not particularly suitable to water-soluble vitamins C and B12. Getty Images
Vitamin patches are increasing in popularity, but experts say they are not particularly suitable to water-soluble vitamins C and B12. Getty Images
Vitamin patches are increasing in popularity, but experts say they are not particularly suitable to water-soluble vitamins C and B12. Getty Images

Vitamin patches: Effective alternative to oral supplements or passing wellness fad?


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The latest trend in wearable wellness is vitamin patches. Traditionally attained through eating a healthy, balanced diet or taking a supplement or gummy, vitamins can now be absorbed into the body via patches that stick to the skin.

Similar to pimple patches that have popped up on the faces of teens everywhere, vitamin patches are small, have cute designs and can be applied on most parts of the body, depending on whether or not you want to show off the design.

“Vitamin patches use transdermal delivery, meaning the nutrients are absorbed through the skin and into the bloodstream,” says Dr Najam U Saqib, specialist dermatologist at RAK Hospital. “The patch releases a controlled amount of the active ingredient over time. The skin acts as a semipermeable barrier so, for absorption to occur, the vitamin molecules must be small and lipophilic, or fat-soluble, or then designed in a way to penetrate the skin’s layers.”

Not a patch

The body absorbs vitamins taken orally or via an injection or drip differently to vitamins delivered via patches.

Many vitamin patches have cute designs reminiscent of small tattoos. Barriere / Instagram
Many vitamin patches have cute designs reminiscent of small tattoos. Barriere / Instagram

“Oral supplements are absorbed through the digestive system, which can reduce bioavailability due to metabolism in the liver, but this route is well studied and generally reliable,” says Dr Karima Arroud, consultant – functional medicine and aesthetics at Wellth. “Transdermal absorption avoids the digestive tract and liver metabolism, which could be advantageous for certain substances. However, for most vitamins, we lack strong evidence showing that patches deliver enough active vitamin to make a real difference.”

For those who can’t or don’t like taking vitamins in pill form, patches are an easier way to get their daily dose of vitamins, but Dr Jasmin Malek, consultant physician at Euromed Clinic Dubai, says the effectiveness of patches “depends on the type of vitamin and whether it can actually be absorbed through the skin. Some vitamins, especially the water-soluble ones including vitamin C and B12, do not absorb well this way.”

Food for thought

“If you’re eating a well-balanced diet and don’t have any deficiencies, you likely don’t need vitamin patches or any supplements, for that matter,” says Dr Meeth Sharad Atawane, specialist dermatologist at RAK Hospital. “More is not always better. Over-supplementation can lead to side effects or toxicities, especially with fat-soluble vitamins A, D, E and K, which are stored in the body.”

Vitamin patches are not a substitute of a well-balanced diet. Photo: Unsplash
Vitamin patches are not a substitute of a well-balanced diet. Photo: Unsplash

Vitamins may, however, be advised for pregnant women, those with specific dietary restrictions or health conditions, those who are not exposed to enough sunlight and for some as they age.

Dr Atawane adds: “If you have a known deficiency, dietary restrictions such as being vegan or gluten-free, or for those with specific health needs, patches may offer a convenient alternative to pills, but only under medical guidance.”

Sticking point

As vitamin patches are still relatively new to the wellness market, the science behind them lacks research and testing.

“Right now, vitamin patches seem more like a wellness trend than a proven health solution,” says Dr Malek. “They are not necessarily harmful, and some people might enjoy using them for convenience or aesthetics. But without strong evidence to show that they deliver nutrients effectively, they should not replace a good diet or targeted supplementation when needed. If you like the idea of them, that is fine; just don’t rely on them as your main source of vitamins.”

Dr Saqib adds: “Vitamin patches may be beneficial for certain individuals, particularly those who have gut absorption issues such as IBS, Crohn’s disease or gastric bypass patients; those who experience nausea or have difficulty swallowing pills; and those who want a slow-release, all-day supplement without multiple doses. That said, scientific evidence is still limited for many over-the-counter vitamin patches. The efficacy also depends on the formulation, skin permeability and patch placement.”

The bio

Favourite book: Peter Rabbit. I used to read it to my three children and still read it myself. If I am feeling down it brings back good memories.

Best thing about your job: Getting to help people. My mum always told me never to pass up an opportunity to do a good deed.

Best part of life in the UAE: The weather. The constant sunshine is amazing and there is always something to do, you have so many options when it comes to how to spend your day.

Favourite holiday destination: Malaysia. I went there for my honeymoon and ended up volunteering to teach local children for a few hours each day. It is such a special place and I plan to retire there one day.

MATCH INFO

Who: UAE v USA
What: first T20 international
When: Friday, 2pm
Where: ICC Academy in Dubai

UAE currency: the story behind the money in your pockets
UAE%20v%20West%20Indies
%3Cp%3EFirst%20ODI%20-%20Sunday%2C%20June%204%20%0D%3Cbr%3ESecond%20ODI%20-%20Tuesday%2C%20June%206%20%0D%3Cbr%3EThird%20ODI%20-%20Friday%2C%20June%209%26nbsp%3B%3C%2Fp%3E%0A%3Cp%3EMatches%20at%20Sharjah%20Cricket%20Stadium.%20All%20games%20start%20at%204.30pm%0D%3Cbr%3E%0D%3Cbr%3E%3Cstrong%3EUAE%20squad%3C%2Fstrong%3E%0D%3Cbr%3EMuhammad%20Waseem%20(captain)%2C%20Aayan%20Khan%2C%20Adithya%20Shetty%2C%20Ali%20Naseer%2C%20Ansh%20Tandon%2C%20Aryansh%20Sharma%2C%20Asif%20Khan%2C%20Basil%20Hameed%2C%20Ethan%20D%E2%80%99Souza%2C%20Fahad%20Nawaz%2C%20Jonathan%20Figy%2C%20Junaid%20Siddique%2C%20Karthik%20Meiyappan%2C%20Lovepreet%20Singh%2C%20Matiullah%2C%20Mohammed%20Faraazuddin%2C%20Muhammad%20Jawadullah%2C%20Rameez%20Shahzad%2C%20Rohan%20Mustafa%2C%20Sanchit%20Sharma%2C%20Vriitya%20Aravind%2C%20Zahoor%20Khan%0D%3C%2Fp%3E%0A

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

UAE currency: the story behind the money in your pockets
THE%20SPECS
%3Cp%3EEngine%3A%203-litre%20V6%20turbo%20(standard%20model%2C%20E-hybrid)%3B%204-litre%20V8%20biturbo%20(S)%0D%3Cbr%3EPower%3A%20350hp%20(standard)%3B%20463hp%20(E-hybrid)%3B%20467hp%20(S)%0D%3Cbr%3ETorque%3A%20500Nm%20(standard)%3B%20650Nm%20(E-hybrid)%3B%20600Nm%20(S)%0D%0D%3Cbr%3EPrice%3A%20From%20Dh368%2C500%0D%3Cbr%3EOn%20sale%3A%20Now%3C%2Fp%3E%0A
Groom and Two Brides

Director: Elie Semaan

Starring: Abdullah Boushehri, Laila Abdallah, Lulwa Almulla

Rating: 3/5

Simran

Director Hansal Mehta

Stars: Kangana Ranaut, Soham Shah, Esha Tiwari Pandey

Three stars

ULTRA PROCESSED FOODS

- Carbonated drinks, sweet or savoury packaged snacks, confectionery, mass-produced packaged breads and buns 

- Margarines and spreads; cookies, biscuits, pastries, cakes, and cake mixes, breakfast cereals, cereal and energy bars

- Energy drinks, milk drinks, fruit yoghurts and fruit drinks, cocoa drinks, meat and chicken extracts and instant sauces

- Infant formulas and follow-on milks, health and slimming products such as powdered or fortified meal and dish substitutes

- Many ready-to-heat products including pre-prepared pies and pasta and pizza dishes, poultry and fish nuggets and sticks, sausages, burgers, hot dogs, and other reconstituted meat products, powdered and packaged instant soups, noodles and desserts

Who's who in Yemen conflict

Houthis: Iran-backed rebels who occupy Sanaa and run unrecognised government

Yemeni government: Exiled government in Aden led by eight-member Presidential Leadership Council

Southern Transitional Council: Faction in Yemeni government that seeks autonomy for the south

Habrish 'rebels': Tribal-backed forces feuding with STC over control of oil in government territory

UAE currency: the story behind the money in your pockets
Klopp at the Kop

Matches 68; Wins 35; Draws 19; Losses 14; Goals For 133; Goals Against 82

  • Eighth place in Premier League in 2015/16
  • Runners-up in Europa League in 2016
  • Runners-up in League Cup in 2016
  • Fourth place in Premier League in 2016/17
The specs

Engine: 4.0-litre, twin-turbocharged V8

Transmission: nine-speed automatic

Power: 630bhp

Torque: 900Nm

Price: Dh810,000

Ms Yang's top tips for parents new to the UAE
  1. Join parent networks
  2. Look beyond school fees
  3. Keep an open mind
Updated: July 27, 2025, 4:27 AM