The CunBA: How China's village basketball league became a slam dunk

Athletes are all amateurs and the prizes are simple platters of roast meat

• 

  The village stadium holds about 20,000 fans – more than 16 times Taipan's population of 1,200. All photos: AFP

• 

  Crimson banners adorn the village's buildings

• 

  The tradition of holding annual basketball competitions goes back decades in Taipan

• 

  It's the pure electricity of the games that keeps fans and players hooked

• 

  Athletes in the CunBA are all amateurs

• 

  The CunBA has seen a rise in popularity in recent years

• 

  A mural of the CunBA on a building facade in Taipan village

• 

  The rise of village basketball has provided a golden opportunity for businesses and politicians to capitalise on the public ardour

• 

  As the CunBA grows in popularity, so too does its profitability

• 

  Members of a third-placed team receive their prize: A platter of roast duck

• 

  Children playing with basketballs at an empty store in Taipan village, where the CunBA takes place

• 

  CunBA games are live-streamed for fans to watch

Thousands of raucous Chinese basketball fans pack tightly into a floodlit stadium filled with swirling fog, eager to spur on the teams battling in the tournament final.

It's almost midnight in Taipan – a remote village in south-west Guizhou province – but the championship game is only just getting under way after a weekend of action.

Clanging pots and pans punctuate the hum of the crowd in the steep main stands, while millions of online viewers and social media users hold their breath as the jump ball is tossed.

This is China's village basketball, a grassroots phenomenon that has spiralled in recent years from a humble local tradition into a viral hit and staple of Beijing's propaganda machine.

Basketball is hugely popular in the country, but widespread corruption and recent investigations into match-fixing within the CBA, China's top domestic league, have discouraged many fans and diverted their attention elsewhere.

Athletes in the "CunBA" – with "cun" meaning village in Chinese – are all amateurs, and the prizes are simple platters of roast meat. But it's the pure electricity of the games that keeps fans and players hooked.

Athletes in the CunBA are all amateurs and the prizes are simple platters of roast meat. AFP

"As soon as I arrived in Taipan village, the first thing I sensed was a feeling of enthusiasm and excitement," said Xia Wenxian.

Xia, 30, has come as part of a team proudly representing his home village of Gaoding, tucked away in the rugged hills of Guizhou more than 100 kilometres away.

"Our CunBA has the same competitive sporting spirit as the CBA and NBA," Xia said, as he prepared for his team's crucial semifinal match later that evening.

Local custom gone viral

The tradition of holding annual basketball competitions goes back decades in Taipan, a village in minority-dominated Qiandongnan Miao and Dong Autonomous Prefecture, but only in the past few years has the concept caught on beyond the local area.

It's an unlikely site for a national tourist attraction, but the roaring success of the CunBA on Chinese social media and glowing praise by official press have brought throngs of visitors this summer.

In Taipan's main thoroughfare on the afternoon before the final, locals in traditional Miao clothing lay out fruit and other items for sale as a police helicopter makes noisy circles above and eager spectators arrive from far and wide.

Organisers say the densely packed village stadium holds about 20,000 fans – more than 16 times Taipan's population of 1,200.

The success of the CunBA on Chinese social media has brought throngs of visitors this summer. AFP

China's official news agency Xinhua said that collective online viewership of CunBA competitions has topped 100 million.

The rise of village basketball has provided a golden opportunity for businesses and politicians to capitalise on the public ardour.

A brochure handed out in Taipan by the local district's culture and tourism bureau expounds upon the CunBA's recent success, calling it "a window to observe Chinese-style modernisation", a slogan often employed by China's ruling communist party.

In between the sometimes rain-soaked contests, there are impassioned musical performances featuring dancers from minority groups wearing brightly coloured clothing, projecting a rosy image of ethnic harmony and respect for local customs.

Chinese state-backed media has also jumped in, with the Global Times saying the CunBA is "aimed not only at enriching the leisure activities of rural residents but also at promoting rural revitalisation and the construction of a strong agricultural nation".

During half-time during one game, fans waved dozens of huge Chinese flags, while performers in costumes resembling the military uniforms worn by the People's Liberation Army in the 1940s, marched across the court.

Crimson banners adorn the village's buildings, with one reading "rural sports, letting the light of the countryside illuminate the future".

"CunBA, unite and work hard, advance forward bravely!" reads another.

Above the court, a sign reads: "All ethnic groups enjoy sporting events together, carrying forward Chinese spirit, gathering Chinese power."

Booming business

As the CunBA grows in popularity, so too does its profitability.

In late July, NBA star Jimmy Butler paid a visit to Taipan village, where he was greeted by thousands of adoring fans and players with whom he dribbled and made practice shots on the court.

Butler, who earlier this year led his Miami Heat to an appearance at the NBA Finals, is an official marketing partner of leading Chinese sportswear brand Li-Ning.

One week after the NBA star left, Taipan village was still buzzing with excitement.

Li Wending, 44, brought his two sons – both huge fans of American star Stephen Curry – from neighbouring Hunan to watch the final day's play.

"The atmosphere at these village games is always amazing," said Li.

"For CBA games, we can just watch them online, but for CunBA, it's so much better to come to the actual site and experience the excitement of the fans."

Reported by AFP