How to score a fast fashion deal online at My-wardrobe

Madison Dress by Alice by Temperley. Courtesy
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In our ongoing quest to find you (and ourselves) a stylish steal, I've got to cite my most recent experience with, the British fashion e-tailer that extended its reach to the Middle East in 2012. Since then, it's gone on to become one of my top shopping stops for cleverly curated fashion finds; so much so that now I rarely set foot in a store (in my head I just heard incredulous snorts from those who know me best, so must fess up to that, er, slight exaggeration).

Take this laser-cut Alice by Temperley Madison dress, which I've been coveting ever since dangled it in my inbox. "I mean, do I really need another black dress?" I told myself when it was Dh1,975.02 (even the original price was still cheaper than I'd seen it for in Dubai, at Dh2,430). But then the website announced a sale of 15 per cent off its autumn/winter edit, gave me a "loyalty boost" to 25 per cent off and let me combine that promo code with a Dh150 gift voucher it had rewarded me for past purchases. Resistance was futile. Delivery was free, and the final price of Dh1,427.22 included a duty fee of about Dh100, so there's no surprise charges upon arrival (and no loss from currency conversions on the credit card either, since it charges in dirhams). deliveries are always easy peasy, but this one set a new standard: I ordered the dress after Friday midnight; it was dispatched by courier the next day and arrived at my office desk on Sunday morning.

So not only did I save Dh1,000 on the Dubai price, but also I hardly blinked before the parcel was in my hot little hands. And to those I can hear snorting: you might call this shopping, but some might call this investigative research.