An artist's impression of Nujuma, a Ritz-Carlton Reserve. Photo: Marriott International
An artist's impression of Nujuma, a Ritz-Carlton Reserve. Photo: Marriott International
An artist's impression of Nujuma, a Ritz-Carlton Reserve. Photo: Marriott International
An artist's impression of Nujuma, a Ritz-Carlton Reserve. Photo: Marriott International

Marriott expects double-digit growth in Middle East


Deena Kamel
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Marriott International plans to open more than 20 hotels across Gulf states by the end of 2023 and expects double-digit growth in the Middle East this year amid continuing recovery in travel, according to a senior regional executive.

Of the 20 new properties, six will be opened in Saudi Arabia, where there is demand for the luxury segment at the country's tourism mega-projects such as The Red Sea Development Company's project and Diriyah Gate, Sandeep Walia, chief operating officer of Marriott International in the Middle East, told The National.

The company will add more than 5,000 rooms in Gulf countries during the next 15 months, driven by demand in Saudi Arabia, Qatar, and the UAE, and increased appetite from developers for conversions and adaptive reuse properties.

“This year the maximum growth in the region is coming from Qatar,” Mr Walia said, pointing to the World Cup hosted there in November and December.

“Moving forward, Saudi Arabia has a great potential,” he said on the sidelines of the Future Hospitality Summit in Dubai.

Marriott will debut its St Regis and Edition hotel brands in the kingdom and introduce the Middle East's first Ritz-Carlton Reserve with the 82-key Nujuma in Saudi Arabia’s Ummahat Islands in the Red Sea. A new Four Points by Sheraton in Riyadh and Courtyard by Marriott in Jubail are expected to open in 2023.

In the UAE, where the Marriott has 70 hotels, it will exceed 50 properties in Dubai alone with the addition this year of the Marriott Resort Palm Jumeirah, Delta Hotels by Marriott Green Community and Four Points by Sheraton Production City.

Marriott plans to nearly double its presence in Qatar with 10 hotels over the next 15 months, six of which are scheduled to open before the World Cup. These expected additions will diversify its portfolio with the debut of four brands: Edition Hotels, Delta Hotels by Marriott, Element Hotels and Autograph Collection Hotels.

“There is a huge growth story for us, it's kind of linked to the World Cup, but we're looking at it long term,” Mr Walia said.

“In terms of the World Cup itself, it's very positive and there's huge excitement. I'm positive we're going to be full. We're looking at doing the Fan Zone and catering at the stadium, so it's both F&B and rooms.”

“The spillover will be good too,” Mr Walia said, pointing to neighbouring Gulf cities such as Dubai, where fans will flock to stay due to limited accommodation in neighbouring host nation Qatar.

Marriott International’s current portfolio across the Middle East includes more than 150 properties with more than 40,000 rooms across 21 brands, in 11 countries and territories.

The company expects to record double-digit growth in the Middle East in terms of revenue per available room, a key performance metric for the hospitality industry. This will exceed the pre-pandemic levels of 2019, Mr Walia said.

The Egypt market, where Marriott has 18 hotels, is “doing amazing” with the return of tourist groups from Germany and the US, while the UAE market is also performing strongly.

The company is “cautiously optimistic” about the growth in 2023 and 2024 as travel demand continues to grow, he said.

In particular, the trend of “bleisure” or business travellers staying longer in a destination for personal travel, is a driver of growth, he added.

Higher inflation rates and rallying oil prices have not dented hotel bookings, with guests taking one holiday but staying for a longer period, Mr Walia said.

MATCH INFO

Euro 2020 qualifier

Fixture: Liechtenstein v Italy, Tuesday, 10.45pm (UAE)

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TOURNAMENT INFO

Fixtures
Sunday January 5 - Oman v UAE
Monday January 6 - UAE v Namibia
Wednesday January 8 - Oman v Namibia
Thursday January 9 - Oman v UAE
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Ten tax points to be aware of in 2026

1. Domestic VAT refund amendments: request your refund within five years

If a business does not apply for the refund on time, they lose their credit.

2. E-invoicing in the UAE

Businesses should continue preparing for the implementation of e-invoicing in the UAE, with 2026 a preparation and transition period ahead of phased mandatory adoption. 

3. More tax audits

Tax authorities are increasingly using data already available across multiple filings to identify audit risks. 

4. More beneficial VAT and excise tax penalty regime

Tax disputes are expected to become more frequent and more structured, with clearer administrative objection and appeal processes. The UAE has adopted a new penalty regime for VAT and excise disputes, which now mirrors the penalty regime for corporate tax.

5. Greater emphasis on statutory audit

There is a greater need for the accuracy of financial statements. The International Financial Reporting Standards standards need to be strictly adhered to and, as a result, the quality of the audits will need to increase.

6. Further transfer pricing enforcement

Transfer pricing enforcement, which refers to the practice of establishing prices for internal transactions between related entities, is expected to broaden in scope. The UAE will shortly open the possibility to negotiate advance pricing agreements, or essentially rulings for transfer pricing purposes. 

7. Limited time periods for audits

Recent amendments also introduce a default five-year limitation period for tax audits and assessments, subject to specific statutory exceptions. While the standard audit and assessment period is five years, this may be extended to up to 15 years in cases involving fraud or tax evasion. 

8. Pillar 2 implementation 

Many multinational groups will begin to feel the practical effect of the Domestic Minimum Top-Up Tax (DMTT), the UAE's implementation of the OECD’s global minimum tax under Pillar 2. While the rules apply for financial years starting on or after January 1, 2025, it is 2026 that marks the transition to an operational phase.

9. Reduced compliance obligations for imported goods and services

Businesses that apply the reverse-charge mechanism for VAT purposes in the UAE may benefit from reduced compliance obligations. 

10. Substance and CbC reporting focus

Tax authorities are expected to continue strengthening the enforcement of economic substance and Country-by-Country (CbC) reporting frameworks. In the UAE, these regimes are increasingly being used as risk-assessment tools, providing tax authorities with a comprehensive view of multinational groups’ global footprints and enabling them to assess whether profits are aligned with real economic activity. 

Contributed by Thomas Vanhee and Hend Rashwan, Aurifer

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UPI facts

More than 2.2 million Indian tourists arrived in UAE in 2023
More than 3.5 million Indians reside in UAE
Indian tourists can make purchases in UAE using rupee accounts in India through QR-code-based UPI real-time payment systems
Indian residents in UAE can use their non-resident NRO and NRE accounts held in Indian banks linked to a UAE mobile number for UPI transactions

Most sought after workplace benefits in the UAE
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Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

Politics in the West
Updated: September 21, 2022, 10:50 AM