• Zain. Razan Alzayani / The National
    Zain. Razan Alzayani / The National
  • NBAD. Mona Al Marzooqi / The National
    NBAD. Mona Al Marzooqi / The National
  • Almarai is the Arabian Gulf's largest dairy firm. Sammy Dallal / The National
    Almarai is the Arabian Gulf's largest dairy firm. Sammy Dallal / The National
  • Ooredoo. Soe Zeya Tun / Reuters
    Ooredoo. Soe Zeya Tun / Reuters
  • Emirates NBD. Reem Mohammed / The National
    Emirates NBD. Reem Mohammed / The National
  • Qatar National Bank. Emre Rende for The National
    Qatar National Bank. Emre Rende for The National
  • Etisalat. Fatima Al Marzooqi / The National
    Etisalat. Fatima Al Marzooqi / The National
  • Emirates. Justin Tallis / AFP
    Emirates. Justin Tallis / AFP
  • STC is also offering to acquire Otas which has missed two $290m installments on a loan it took in 2013 from 29 Turkish and international banks Courtesy Saudi Telecom Company
    STC is also offering to acquire Otas which has missed two $290m installments on a loan it took in 2013 from 29 Turkish and international banks Courtesy Saudi Telecom Company

The world’s most valuable Middle Eastern brands 2017, by Brand Finance – in pictures


  • English
  • Arabic

The UAE is home to five of the world’s most valuable Middle Eastern brands, according to the latest report from Brand Finance. Find out which brands made it to this year’s top 10 list.

10. Abu Dhabi Commercial Bank (UAE)

Brand Value: up 77%

Rank 2017: 10

Rank 2016: 20

Brand Value 2016: US$2.186 billion

Brand Value 2015: $1.232bn

Brand Rating: AAA-

9. Zain (Kuwait)

Brand Value: up 9%

Rank 2017: 9

Rank 2016: 10

Brand Value 2016: $2.339bn

Brand Value 2015: $2.141bn

Brand Rating: AA+

8. National Bank of Abu Dhabi (UAE)

Brand Value: up 62%

Rank 2017: 8

Rank 2016: 17

Brand Value 2016: $2.497bn

Brand Value 2015: $1.538bn

Brand Rating: AA+

7. Almarai (Saudi Arabia)

Brand Value: up 12%

Rank 2017: 7

Rank 2016: 7

Brand Value 2016: $2.593bn

Brand Value 2015: $2.308bn

Brand Rating: AA-

6. Ooredoo (Qatar)

Brand Value: up 48%

Rank 2017: 6

Rank 2016: 11

Brand Value 2016: $3.104bn

Brand Value 2015: $2.104bn

Brand Rating: AA

5. Emirates NBD (UAE)

Brand Value: up 56%

Rank 2017: 5

Rank 2016: 9

Brand Value 2016: $3.406bn

Brand Value 2015: $2.186bn

Brand Rating: AAA-

4. Qatar National Bank (Qatar)

Brand Value: up 56%

Rank 2017: 4

Rank 2016: 5

Brand Value 2016: $3.826bn

Brand Value 2015: $2.453bn

Brand Rating: AA+

3. Etisalat (UAE)

Brand Value: up 45%

Rank 2017: 3

Rank 2016: 3

Brand Value 2016: $5.512bn

Brand Value 2015: $3.797bn

Brand Rating: AA+

2. Emirates (UAE)

Brand Value: down 21%

Rank 2017: 2

Rank 2016: 1

Brand Value 2016: $6.082bn

Brand Value 2015: $7.743bn

Brand Rating: AAA

1. STC (Saudi Arabia)

Brand Value: up 11%

Rank 2017: 1

Rank 2016: 2

Brand Value 2016: $6.218 billion

Brand Value 2015: $5.613bn

Brand Rating: AA+