The five most popular smartphone brands in 2016

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The 2016 smartphone sales rankings are in, and Apple has jumped into the top spot worldwide by a tenth of a per cent– but only for the fourth quarter, according to Gartner.

Samsung, the maker of the Galaxy and Note series, held off its rival for the year as a whole. Overall, total smartphone sales totalled almost 1.5 billion, up 5 per cent from the previous year.

Chinese brands grabbed the next three slots, with Oppo more than doubling its market share the the year as a whole, thanks to strong sales in Chinese and Indian markets.


Units sold in 2016: 306,446,600

Market share in 2016: 20.5%


Units sold in 2016: 216,064,000

Market share in 2016: 14.4%


Units sold in 2016: 132,824,900

Market share in 2016: 8.9%


Units sold in 2016: 85,299,500

Market share in 2016: 5.7%

BBK Communication Equipment

Units sold in 2016: 72,408,600

Market share in 2016: 4.8%