The US-based branding agency Jack Morton Worldwide has opened an office in Dubai, according to a statement on its website.
The firm, which was founded in 1939, describers itself as a "brand experience agency". Initial clients in the Middle East include Samsung, Kaspersky and Credit Suisse.
The company says it has worked in the region for "many years", with previous clients including the Qatar 2022 Bid Committee for the country's successful bid to host the Fifa World Cup.
"Opening in Dubai gives us a new base to support local and regional clients as well as further momentum to grow Jack Morton in the Middle East," said Josh McCall, chairman and chief executive of Jack Morton Worldwide, in a statement.
Jack Morton is part of the Interpublic Group, which operates 11 other businesses in the UAE, according to the group's website. These include the media agency UM and public relations firms Weber Shandwick and GolinHarris.