With a loud groan of annoyance I read recent media reports that Apple's new smartwatch is exciting advertisers at this week's Consumer Electronics Show in Las Vegas. That's great and everything but it is consumers that need to get excited about wearable tech and as I've written before I don't believe that is likely to happen on a mass scale.
It always makes we worry for any new product when it cannot demonstrably show that it is offering something new. It is doubly concerning that Apple has lost its way to such an extent that it is following the crowd rather than setting the agenda.
They've done this before to staggering failure with the Apple Newton device, a hand held digital assistant. This time round it won't be that bad but it won't be another iPhone or iPod-like revelation.
There is a company out there developing the next disruptive technology but it isn't Apple sadly. Having said that I hope I am made to eat my words. Apple's innovations have enriched lives around the world and rewarded their shareholders handsomely. I won't be upset if that also happens this time round.
malrawi@thenational.ae
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Apple Watch may excite advertisers, but it’s consumers that matter
Mustafa Alrawi hopes he is wrong, but currently cannot see any reason to get excited about the Apple Watch.
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