Robots whirr around, shifting fabrics and clothing, on the evening before Singles' Day at the Hangzhou site for Xunxi, Alibaba's first wholly-owned smart factory.
The site is one of three plants Alibaba has launched under its manufacturing division, which marks the company's latest foray into the offline world as it seeks to diversify from e-commerce.
Speaking at a media briefing during Alibaba's annual shopping festival, chief executive Alain Wu said Alibaba established Xunxi to help China's small merchants respond to consumer demand more quickly.
The division will expand, not by opening more factories but by getting more companies to use its services and by finding out which parts of its technology can be scaled up, Mr Wu said.
Together with Taobao, one of Alibaba's main e-commerce sites, Xunxi will serve the "long tail" of the apparel industry – which is made up of brands that blossom online but lack access to advanced manufacturing services, Wu said.
"A lot of these small-and-medium-sized brands, their advantage is that they can adapt to changes in the market and meet consumer demand, but their disadvantage is in manufacturing because their technology and skills are limited," he said.
As part of its diversification, Alibaba also runs a supermarket chain called Freshippo, launched in January 2016, which has grown to operate more than 100 store fronts.
In addition, it runs a programme to help small convenience stores with product-sourcing and data analytics services and has opened a mall and a hotel in Hangzhou, both of which serve as pilot projects to test its new retail technology.
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Types of fraud
Phishing: Fraudsters send an unsolicited email that appears to be from a financial institution or online retailer. The hoax email requests that you provide sensitive information, often by clicking on to a link leading to a fake website.
Smishing: The SMS equivalent of phishing. Fraudsters falsify the telephone number through “text spoofing,” so that it appears to be a genuine text from the bank.
Vishing: The telephone equivalent of phishing and smishing. Fraudsters may pose as bank staff, police or government officials. They may persuade the consumer to transfer money or divulge personal information.
SIM swap: Fraudsters duplicate the SIM of your mobile number without your knowledge or authorisation, allowing them to conduct financial transactions with your bank.
Identity theft: Someone illegally obtains your confidential information, through various ways, such as theft of your wallet, bank and utility bill statements, computer intrusion and social networks.
Prize scams: Fraudsters claiming to be authorised representatives from well-known organisations (such as Etisalat, du, Dubai Shopping Festival, Expo2020, Lulu Hypermarket etc) contact victims to tell them they have won a cash prize and request them to share confidential banking details to transfer the prize money.
* Nada El Sawy
