Abdallah Abu Sheikh (back centre), founder and chief executive of Dubai start-up Astra Tech. Photo: Astra Tech
Abdallah Abu Sheikh (back centre), founder and chief executive of Dubai start-up Astra Tech. Photo: Astra Tech
Abdallah Abu Sheikh (back centre), founder and chief executive of Dubai start-up Astra Tech. Photo: Astra Tech
Abdallah Abu Sheikh (back centre), founder and chief executive of Dubai start-up Astra Tech. Photo: Astra Tech

Abu Dhabi's AI company G42 to lead Astra Tech's $500m funding round


Alkesh Sharma
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Abu Dhabi's artificial intelligence and cloud computing company G42 will be the lead investor in the latest funding round of $500 million for Dubai-based consumer technology development and investment company Astra Tech.

The funding round, which started in October, will be closing soon, Astra Tech said in a statement on Monday, without disclosing the exact timetable and details of other investors.

The company, which recently acquired FinTech platform PayBy and Rizek, the UAE-based super app for on-demand home services, will use the latest funding to acquire other consumer platforms globally.

“Backed by prominent global and regional investors, the round is meant to equip Astra Tech with the resources to expand its portfolio of smart solutions across e-commerce, communications, FinTech, news and more,” the company said.

Founded in January, Astra Tech is also building an “ultra platform” that aims to simplify the way people communicate, shop, pay and transact. The platform will allow businesses and vendors worldwide to seamlessly connect with customers across a variety of services and products in a single, interconnected ecosystem, eliminating the complexity of using different apps.

Abdallah Abu Sheikh spoke of aiming for 'something beyond what the super platforms of today have to offer'. Photo: Astra Tech
Abdallah Abu Sheikh spoke of aiming for 'something beyond what the super platforms of today have to offer'. Photo: Astra Tech

“We are continuously seeking to combine exceptional human talent with the necessary technical and financial resources to enable the development of the most advanced AI powered-solutions for both the public and private sectors,” said Peng Xiao, group chief executive of G42.

“We are pleased to be supporting Astra Tech with its latest round of funding, one that will establish it as the go-to regional platform for consumer technology and services."

The start-up ecosystem in the Middle East and North Africa region has received a strong boost in recent years as entrepreneurs tap into innovation to address consumer needs.

Funding for start-ups in the UAE — one of the top destinations for venture capital investments in the Mena region — rose by about 5 per cent in the third quarter to $148 million, according to data platform Magnitt.

Earlier this month, the Emirates also launched a new programme aimed at supporting and honouring the top 100 start-ups that will have a significant impact on the country's economy and boost its readiness for the future.

The Future 100 initiative will support new economic sectors such as space, renewable energy and emerging technology, which will shape the country's future economy, the Ministry of Economy and the Ministry of Governmental Development and Future said at its launch.

“Our disruptive next generation ultra platform will bring together selected consumer technologies, products, and services and is specifically designed to address the platform fatigue many users are experiencing today,” said Abdallah Abu Sheikh, founder and chief executive of Astra Tech.

“We continuously seek to align with the national drive for digital transformation by delivering an innovative and revolutionary ecosystem, something beyond what the super platforms of today have to offer,” said Mr Abu Sheikh. The Jordanian entrepreneur is also the founder of other start-ups such as Rizek and Bark EV, an electric vehicle company.

We continuously seek to align with the national drive for digital transformation by delivering an innovative and revolutionary ecosystem
Abdallah Abu Sheikh,
founder and chief executive of Astra Tech

A super platform is an ecosystem of many apps that are either built together or bundled through third-party integrations. They usually work with freelancers and small and medium enterprise service providers to improve their skills and help them land more opportunities.

Astra Tech's ultra platform intends to provide connectivity between consumers and businesses, enabling users to access home, e-commerce and FinTech services within one place, three times faster than through competing platforms, the company said.

Ten tax points to be aware of in 2026

1. Domestic VAT refund amendments: request your refund within five years

If a business does not apply for the refund on time, they lose their credit.

2. E-invoicing in the UAE

Businesses should continue preparing for the implementation of e-invoicing in the UAE, with 2026 a preparation and transition period ahead of phased mandatory adoption. 

3. More tax audits

Tax authorities are increasingly using data already available across multiple filings to identify audit risks. 

4. More beneficial VAT and excise tax penalty regime

Tax disputes are expected to become more frequent and more structured, with clearer administrative objection and appeal processes. The UAE has adopted a new penalty regime for VAT and excise disputes, which now mirrors the penalty regime for corporate tax.

5. Greater emphasis on statutory audit

There is a greater need for the accuracy of financial statements. The International Financial Reporting Standards standards need to be strictly adhered to and, as a result, the quality of the audits will need to increase.

6. Further transfer pricing enforcement

Transfer pricing enforcement, which refers to the practice of establishing prices for internal transactions between related entities, is expected to broaden in scope. The UAE will shortly open the possibility to negotiate advance pricing agreements, or essentially rulings for transfer pricing purposes. 

7. Limited time periods for audits

Recent amendments also introduce a default five-year limitation period for tax audits and assessments, subject to specific statutory exceptions. While the standard audit and assessment period is five years, this may be extended to up to 15 years in cases involving fraud or tax evasion. 

8. Pillar 2 implementation 

Many multinational groups will begin to feel the practical effect of the Domestic Minimum Top-Up Tax (DMTT), the UAE's implementation of the OECD’s global minimum tax under Pillar 2. While the rules apply for financial years starting on or after January 1, 2025, it is 2026 that marks the transition to an operational phase.

9. Reduced compliance obligations for imported goods and services

Businesses that apply the reverse-charge mechanism for VAT purposes in the UAE may benefit from reduced compliance obligations. 

10. Substance and CbC reporting focus

Tax authorities are expected to continue strengthening the enforcement of economic substance and Country-by-Country (CbC) reporting frameworks. In the UAE, these regimes are increasingly being used as risk-assessment tools, providing tax authorities with a comprehensive view of multinational groups’ global footprints and enabling them to assess whether profits are aligned with real economic activity. 

Contributed by Thomas Vanhee and Hend Rashwan, Aurifer

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Updated: December 19, 2022, 11:44 AM