Dyson is set to sell its new headphones with air purification which it denied were an April Fool's joke when they were first unveiled at the end of March.
The British technology company said the Dyson Zone is designed to help people who live in noisy and polluted cities, given their noise cancelling ability and air filtration system.
However, the eye-catching design left social media users puzzled on initial viewing.
The headphones go on sale from January in China and March in the US, the UK, Hong Kong and Singapore, priced at $949 in the US — significantly more expensive than, say, the Apple AirPods Max, which are being sold for $549.
“Following five years of research and development, the headphones deliver up to 50 hours of ultra-low distortion, advanced noise cancellation and faithful, full-spectrum audio reproduction,” Dyson said.
“The Dyson Zone also captures 99 per cent of particle pollution as small as 0.1 microns, whilst K-Carbon, potassium-enriched carbon filters target prevalent acidic gases most associated with city pollution, including NO2 [nitrogen dioxide] and SO2 [sulphur dioxide].”
The headphones have 11 microphones within, with surrounding sounds monitored up to 384,000 times a second, Dyson said.
The detachable front bar sits over the wearer’s mouth and nose and acts like the face masks that have been so prevalent during the coronavirus pandemic.
The visor can be lowered when the wearer is speaking or detached completely when not in use.
“Air pollution is a global problem. 99 per cent of the world’s population live in areas that exceed the World Health Organisation safe levels for pollution,” Dyson said.
“In many geographies, local man-made pollution isn’t the biggest threat — in Europe, West Asia and Africa, the primary source of air pollution, according to the United Nations Environment Programme, is windborne dust.”
Dyson products through the years — in pictures
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How does ToTok work?
The calling app is available to download on Google Play and Apple App Store
To successfully install ToTok, users are asked to enter their phone number and then create a nickname.
The app then gives users the option add their existing phone contacts, allowing them to immediately contact people also using the application by video or voice call or via message.
Users can also invite other contacts to download ToTok to allow them to make contact through the app.
Our family matters legal consultant
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Jeff Buckley: From Hallelujah To The Last Goodbye
By Dave Lory with Jim Irvin
8 UAE companies helping families reduce their carbon footprint
Greenheart Organic Farms
This Dubai company was one of the country’s first organic farms, set up in 2012, and it now delivers a wide array of fruits and vegetables grown regionally or in the UAE, as well as other grocery items, to both Dubai and Abu Dhabi doorsteps.
www.greenheartuae.com
Modibodi
Founded in Australia, Modibodi is now in the UAE with waste-free, reusable underwear that eliminates the litter created by a woman’s monthly cycle, which adds up to approximately 136kgs of sanitary waste over a lifetime.
www.modibodi.ae
The Good Karma Co
From brushes made of plant fibres to eco-friendly storage solutions, this company has planet-friendly alternatives to almost everything we need, including tin foil and toothbrushes.
www.instagram.com/thegoodkarmaco
Re:told
One Dubai boutique, Re:told, is taking second-hand garments and selling them on at a fraction of the price, helping to cut back on the hundreds of thousands of tonnes of clothes thrown into landfills each year.
www.shopretold.com
Lush
Lush provides products such as shampoo and conditioner as package-free bars with reusable tins to store.
www.mena.lush.com
Bubble Bro
Offering filtered, still and sparkling water on tap, Bubble Bro is attempting to ensure we don’t produce plastic or glass waste. Founded in 2017 by Adel Abu-Aysha, the company is on track to exceeding its target of saving one million bottles by the end of the year.
www.bubble-bro.com
Coethical
This company offers refillable, eco-friendly home cleaning and hygiene products that are all biodegradable, free of chemicals and certifiably not tested on animals.
www.instagram.com/coethical
Eggs & Soldiers
This bricks-and-mortar shop and e-store, founded by a Dubai mum-of-four, is the place to go for all manner of family products – from reusable cloth diapers to organic skincare and sustainable toys.
www.eggsnsoldiers.com