Apple is expected to launch its latest series of 5G-enabled iPhones in an event that will take place on September 14.
The event, which will have the tagline “California streaming,” will be streamed online from the iPhone maker's headquarters in Apple Park, California, the company said on Tuesday.
The company did not disclose which products it is going to launch, but industry rumours indicate that the September event will include the announcement of its iPhone 13 series.
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The iPhone through the ages: Former Apple CEO Steve Jobs introduces the iPhone to the world in San Francisco, California, on January 9, 2007. It had a 3.5-inch screen and 2MP camera. Reuters -
The iPhone 3G was launched in 2008 with a faster 3G connection. It also added location services. Reuters -
The iPhone 3GS was released on June 19, 2009. It was twice as fast as its previous version. AFP -
The iPhone 4 was released on June 24, 2010. It featured FaceTime for the first occasion as well as a retina screen. Reuters -
A later release, this time on October 14, 2011, the iPhone 4S had a new dual-core processor. Reuters -
Apple CEO Tim Cook takes to the stage following the reveal of the iPhone 5 in San Francisco, California, on September 12, 2012. This was the first 4-inch screen and the phone was faster and slimmer. Reuters -
The iPhone 5C arrived on September 20, 2013 and was less expensive and very similar to the iPhone 5 except it came with colourful casing. Getty Images -
The iPhone 5s came at the same time as the 5C and introduced touch ID and a motion data processor as health and fitness apps started to come to the fore. Getty Images -
The iPhone 6 marked another double launch when unveiled on September 9, 2014. The 6 had a 4.7-inch screen, faster processor and improved camera. AFP -
The iPhone 6 Plus had a 5.5-inch screen and was $100 more expensive. Reuters -
The iPhone 6s came on September 25, 2015 with 3D touch and a camera that could shoot 4K video. EPA -
The iPhone 6s Plus is displayed at Tokyo's flagship store on September 25, 2015. Both new phones came in a new colour - rose gold. AFP -
Unveiled on March 21, 2016, the iPhone SE had the same design as the iPhone 5 and saw a return to the 4-inch screen which was preferred by some users. It was more affordable and hence lacked features such as Touch ID. AFP -
The iPhone 7 announced on September 7, 2016, said somewhat controversially goodbye to the audio jack. Reuters -
The iPhone 7 Plus had a dual camera added. AFP -
The iPhone 8 was released on September 22, 2017 and had a new glass and aluminium design, retina HD screen. Reuters -
A customer gets his hands on an iPhone 8 Plus on launch day in Tokyo on September 22, 2017. The launches also saw speakers that were 25% louder and the most powerful and smartest chip in a smartphone (according to Apple). AFP -
The iPhone X marked a decade of iPhones on September 12, 2017. It's main changes were an edge-to-edge super retina screen. Touch ID was removed with Face ID introduced. Reuters -
The iPhone XS was released on September 21, 2018 and had a Super Retina OLED screen with improved scratch and water resistance. Face ID was faster. Reuters -
The iPhone XS Max had the largest iPhone screen to date at 6.5 inches. It could handle 3 million pixels. Reuters -
The iPhone XR was slightly cheaper than the XS and came with a 6.1-inch screen. AFP -
A customer looks at the iPhone 11 at an Apple store in Dubai Mall on September 20, 2019. EPA -
A man tries out the iPhone 11 Pro in Cupertino, California, on September 10, 2019. AFP -
Midnight Green was introduced for the iPhone 11 Pro Max, while there was also a new three-camera system. Reuters -
Arriving on April 15, 2020, the iPhone SE was for budget-minded customers and was pretty much a replica of the iPhone 8. Its 4.7-inch screen felt rather on the small side compared to the big screens of its big brothers. Apple Inc. / AFP -
The iPhone 12 on October 13, 2020 introduced a new processor and a screen that offered four times better protection if dropped. Apple / AFP -
The iPhone 12 mini offered a 5.4-inch screen. Getty Images -
Mr Cook showcases the iPhone 12 Pro during an event at Apple Park in Cupertino, California, on October 13, 2020. This upgrade saw a faster chip, 5G speed, a "camera system that’s killer in low light. A LiDAR Scanner for more realistic AR. And two great sizes to choose from — including our largest display ever". Apple / EPA -
The iPhone 12 Pro Max was categorised as a 'legacy phone'. Reuters -
The new iPhone 13 was unveiled on September 14, 2021. It has a smart data mode which helps battery life, more 5G bands and antenna lines that use material made from recycled plastic water bottles. AFP -
Apple CEO Tim Cook showcasing the third generation iPhone SE featuring 5G and the A15 Bionic chip on March 8, 2022. EPA -
The Apple iPhone 14, 14 Plus, Pro Max and the Apple iPhone 14 Pro were unveiled during an event on September 7, 2022. It didn’t raise its US prices during one of the worst years for inflation in decades. The biggest addition was emergency calling after a car crash. Bloomberg
Apple does not confirm the names of the products it is planning to launch before official events.
But it has traditionally unveiled its iPhones in September every year, except last year when the Covid-19 pandemic delayed the launch.
Apple, which announced its first 5G-enabled iPhone 12 devices in October last year, is also expected to launch new smartwatch and AirPods during the latest event.
According to industry sources, the new iPhone 13 series will feature three different smartphones.
The new phones are expected to debut in the same sizes as the iPhone 12 devices.
The company is expected to add bigger cameras and higher refresh rate screens for a bright display as it looks to attract more customers.
Apple, which shipped nearly 206 million iPhones last year, is expected to deliver 231 million devices this year and 240 million next year, according to investment bank Haitong International Securities.
Compared with its peers, the company was late to enter the 5G race. Rivals Samsung, Huawei, Xiaomi and Oppo introduced 5G smartphones in 2019.
Overall, smartphone shipments are forecast to increase 7.7 per cent this year and will reach 1.38 billion units, according to International Data Corporation.
This trend is expected to continue into 2022, when year-on-year growth will be 3.8 per cent and shipments will total 1.43bn.
Apple will launch Apple Watch Series 7 that is expected to come with flatter edges and larger displays.
The company’s net profit nearly doubled in its fiscal 2021 third quarter that ended in June.
Its net profit in the period that ended on June 26 surged an annual 93.2 per cent, to more than $21.7 billion.
Revenue grew 36 per cent on an annual basis to $81.4bn during the quarter, significantly exceeding analysts’ estimates of $73.3bn.
