Apple sold more than 100 million iPhone 12 series iPhones within seven months of its launch, according to a new report.
Apple launched the iPhone 12 series, the company’s first 5G-enabled phones, in October last year as the competition for fifth-generation technology dominance heats up. The new models – the iPhone 12 mini, iPhone 12, iPhone 12 Pro and iPhone 12 Pro Max – were released at an event held online due to the Covid-19 pandemic.
The addition of the “5G capability and a full OLED” (organic light-emitting diode) screen – offering improved image quality, better contrast and higher brightness – attracted a greater number of customers, Singapore-based Counterpoint Research said in a new report.
“The series was able to achieve this feat in the seventh month after its launch [April], which is two months earlier than the iPhone 11 series and almost the same as the iPhone 6 series [launched in 2014] that helped Apple achieve its first volume super-cycle at the cusp of 4G transition,” Varun Mishra, a research analyst at Counterpoint Research, said.
“With the iPhone 12 series, Apple has achieved another volume super-cycle after six generations of iPhones at the cusp of 5G transition,” he added.
The average selling price for Apple phones hit at an all-time high, meaning the higher volumes of iPhone 12 series sales is also leading to a boom in revenue for the smartphone maker, Counterpoint said.
Apple’s net profit more than doubled in the company's fiscal 2021 second quarter that ended on March 27, as earnings across all categories of products reported double-digit growth. The Cupertino-based company’s net profit surged 110 per cent year-on-year to more than $23.6 billion.
In the UAE, the iPhone 12 mini and 12 models start from Dh2,999 ($816.50) and Dh3,399, respectively, but the iPhone 12 Pro costs Dh4,199 and the iPhone 12 Pro Max starts from Dh4,699.
There has also been a shift in model preferences between the iPhone 11 and iPhone 12 series, the research company found.
Consumers preferred the top-of the range Pro Max version of the iPhone 12 series in the seven months after the series’ launch. Pro Max phones accounted for 29 per cent of iPhone sales, compared to 25 per cent for the same model of the iPhone 11 series.
“This is also one of the reasons for the iPhone 12 series grossing 22 per cent more revenue than the iPhone 11 series in the first seven months of its launch,” said Mr Mishra.
The specs
Engine: 2.0-litre 4cyl turbo
Power: 261hp at 5,500rpm
Torque: 405Nm at 1,750-3,500rpm
Transmission: 9-speed auto
Fuel consumption: 6.9L/100km
On sale: Now
Price: From Dh117,059
Graduated from the American University of Sharjah
She is the eldest of three brothers and two sisters
Has helped solve 15 cases of electric shocks
Enjoys travelling, reading and horse riding
GAC GS8 Specs
Engine: 2.0-litre 4cyl turbo
Power: 248hp at 5,200rpm
Torque: 400Nm at 1,750-4,000rpm
Transmission: 8-speed auto
Fuel consumption: 9.1L/100km
On sale: Now
Price: From Dh149,900
Email sent to Uber team from chief executive Dara Khosrowshahi
From: Dara
To: Team@
Date: March 25, 2019 at 11:45pm PT
Subj: Accelerating in the Middle East
Five years ago, Uber launched in the Middle East. It was the start of an incredible journey, with millions of riders and drivers finding new ways to move and work in a dynamic region that’s become so important to Uber. Now Pakistan is one of our fastest-growing markets in the world, women are driving with Uber across Saudi Arabia, and we chose Cairo to launch our first Uber Bus product late last year.
Today we are taking the next step in this journey—well, it’s more like a leap, and a big one: in a few minutes, we’ll announce that we’ve agreed to acquire Careem. Importantly, we intend to operate Careem independently, under the leadership of co-founder and current CEO Mudassir Sheikha. I’ve gotten to know both co-founders, Mudassir and Magnus Olsson, and what they have built is truly extraordinary. They are first-class entrepreneurs who share our platform vision and, like us, have launched a wide range of products—from digital payments to food delivery—to serve consumers.
I expect many of you will ask how we arrived at this structure, meaning allowing Careem to maintain an independent brand and operate separately. After careful consideration, we decided that this framework has the advantage of letting us build new products and try new ideas across not one, but two, strong brands, with strong operators within each. Over time, by integrating parts of our networks, we can operate more efficiently, achieve even lower wait times, expand new products like high-capacity vehicles and payments, and quicken the already remarkable pace of innovation in the region.
This acquisition is subject to regulatory approval in various countries, which we don’t expect before Q1 2020. Until then, nothing changes. And since both companies will continue to largely operate separately after the acquisition, very little will change in either teams’ day-to-day operations post-close. Today’s news is a testament to the incredible business our team has worked so hard to build.
It’s a great day for the Middle East, for the region’s thriving tech sector, for Careem, and for Uber.
Uber on,
Dara
