UAE youth money management platform Edfundo plans to raise $1.5m in seed funding

Proceeds will be used to recruit top talent and grow its operations in the UAE and wider Mena region

Andrew Toward and Simon Wing, former teachers and Edfundo co-founders. Photo: Edfundo
Beta V.1.0 - Powered by automated translation

Edfundo, a Dubai-based money management app aimed at the youth, plans to raise $1.5 million in a seed funding round.

The proceeds will be used to hire key workforce and grow its business in the UAE and the wider Middle East and North Africa region.

The teacher-curated start-up, which is scheduled to launch in the new year, aims to close the seed funding round in the first quarter of 2022.

This follows the closing of an initial round, which raised $400,000 from members of the region’s education community, Edfundo said on Monday.

"This is a really strong strategic funding round poised to catapult Edfundo to market. We have brought on board teachers, educators and academic advisers who have not just invested financially but also strategically as they strongly believe in our vision and mission," Simon Wing, co-founder and chief executive of Edfundo, said.

Money management apps are surging in popularity following the Covid-19 pandemic, which laid bare the lack of financial literacy, particularly among the youth. Forty-three per cent of respondents polled in the UAE aged between 16 and 24 said they were not ready to manage their own money, while 53 per cent said schools did not prepare them to take care of their finances, according to a 2019 survey by Visa.

Quote
This is a really strong strategic funding round poised to catapult Edfundo to market. We have brought on board teachers, educators and academic advisors who have not just invested financially but also strategically
Simon Wing, co-founder and chief executive of Edfundo

The Edfundo app was designed to promote financial literacy and enable smart money management among the digitally active children and youth.

Edfundo also allows parents to set spending limits and rules, make automatic allowance payments and transfer money in real-time, and is a "safe spending solution ... to encourage financial literacy”, said Andrew Toward, co-founder and chief operating officer at Edfundo.

Testing of the app is set to take place over the coming month with input from some of the 1,000-strong user base that have subscribed for the product. The list is expected to grow in the coming weeks, Mr Wing said.

Overall, funding to Mena start-ups rose 64 per cent to $1.2bn in the first half of 2021, with food and beverage, FinTech and e-commerce companies attracting record investment from venture capital firms, data platform Magnitt said.

Updated: November 29, 2021, 10:17 AM
EDITOR'S PICKS
NEWSLETTERS