Ramping up: Christmas trees are loaded on to a truck in Nova Scotia to be transported to the UAE. EduNova Gulf Commercial Investments
Ramping up: Christmas trees are loaded on to a truck in Nova Scotia to be transported to the UAE. EduNova Gulf Commercial Investments
Ramping up: Christmas trees are loaded on to a truck in Nova Scotia to be transported to the UAE. EduNova Gulf Commercial Investments
Ramping up: Christmas trees are loaded on to a truck in Nova Scotia to be transported to the UAE. EduNova Gulf Commercial Investments

Selling Christmas trees to the desert


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Christmas is just around the corner, and for some Canadians living in the Emirates, that means celebrating with fresh trees cut back home - in the Maritime province of Nova Scotia, to be exact.

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But if some businesses and organisations in the small province have their way, other products such as blueberries, seafood, hay pellets and even items made from seaweed will be making their way to the UAE.

"I push everything Nova Scotia," says Greg Sheaves, the manager of Atlantica World Wide Logistics, a company based in the province.

Mr Sheaves consults with exporters and importers globally and handles the shipping and logistics side of trade transactions. He helped to find a container large enough to fit more than 400 balsam fir trees, wreaths, garlands and stands as well as the shipping line that took one month to transport the products to the Oleander Flower Shop in Abu Dhabi.

During the journey, the trees were kept hydrated in the shipping container by evaporation from four 20-litre buckets of water with holes in their lids.

This was the first market "test" to gauge interest in fresh Christmas trees from Nova Scotia, and most of the trees were purchased by individuals and organisations before they even reached the Emirates. Some trees were available at prices between Dh50 (US$13.61) and Dh470.

"This initiative from Nova Scotia is an excellent example of trade opportunities between Canada and the UAE," says Kenneth Lewis, Canada's ambassador to the Emirates. He recently picked up his tree in the capital.

"It's wonderful to be able to smell a little bit of Canada in our UAE homes this holiday season," Mr Lewis says.

The process of getting the trees to the UAE started about 18 months ago, when EduNova Gulf Commercial Investments, which is Nova Scotia's trade office in Abu Dhabi, started talking to the Lunenburg Balsam Fir Co-op to find new markets for Lunenburg's Christmas trees. With about 24,000 Canadian residents, the UAE proved to be a good target, says Murray Crouse, the president of the co-op.

"The UAE economy is strong and growing," he says. "The early response has been very positive, and we have already found ways of improving the shipping process and cutting down the shipping time for next year."

The hope is that three or four containers of trees will be shipped next winter, says Simone Jucker, the executive director of EduNova Gulf. She says she has a balsam fir in her Abu Dhabi home.

Mr Sheaves at Atlantica World Wide Logistics is working on getting "more stuff" - including hay and seaweed products to be used as animal feed - to the UAE.

"Trees was the first project," he says.

Mr Sheaves is looking into ways to shorten the shipping journey and to reduce costs by squeezing more product into each container.

The one aspect of the process that will not change next year is the source of the goods in each container.

"Everything in it is a 100 per cent Canadian product," says Mr Sheaves. "I'm very fussy."

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Tributes from the UAE's personal finance community

• Sebastien Aguilar, who heads SimplyFI.org, a non-profit community where people learn to invest Bogleheads’ style

“It is thanks to Jack Bogle’s work that this community exists and thanks to his work that many investors now get the full benefits of long term, buy and hold stock market investing.

Compared to the industry, investing using the common sense approach of a Boglehead saves a lot in costs and guarantees higher returns than the average actively managed fund over the long term. 

From a personal perspective, learning how to invest using Bogle’s approach was a turning point in my life. I quickly realised there was no point chasing returns and paying expensive advisers or platforms. Once money is taken care off, you can work on what truly matters, such as family, relationships or other projects. I owe Jack Bogle for that.”

• Sam Instone, director of financial advisory firm AES International

"Thought to have saved investors over a trillion dollars, Jack Bogle’s ideas truly changed the way the world invests. Shaped by his own personal experiences, his philosophy and basic rules for investors challenged the status quo of a self-interested global industry and eventually prevailed.  Loathed by many big companies and commission-driven salespeople, he has transformed the way well-informed investors and professional advisers make decisions."

• Demos Kyprianou, a board member of SimplyFI.org

"Jack Bogle for me was a rebel, a revolutionary who changed the industry and gave the little guy like me, a chance. He was also a mentor who inspired me to take the leap and take control of my own finances."

• Steve Cronin, founder of DeadSimpleSaving.com

"Obsessed with reducing fees, Jack Bogle structured Vanguard to be owned by its clients – that way the priority would be fee minimisation for clients rather than profit maximisation for the company.

His real gift to us has been the ability to invest in the stock market (buy and hold for the long term) rather than be forced to speculate (try to make profits in the shorter term) or even worse have others speculate on our behalf.

Bogle has given countless investors the ability to get on with their life while growing their wealth in the background as fast as possible. The Financial Independence movement would barely exist without this."

• Zach Holz, who blogs about financial independence at The Happiest Teacher

"Jack Bogle was one of the greatest forces for wealth democratisation the world has ever seen.  He allowed people a way to be free from the parasitical "financial advisers" whose only real concern are the fat fees they get from selling you over-complicated "products" that have caused millions of people all around the world real harm.”

• Tuan Phan, a board member of SimplyFI.org

"In an industry that’s synonymous with greed, Jack Bogle was a lone wolf, swimming against the tide. When others were incentivised to enrich themselves, he stood by the ‘fiduciary’ standard – something that is badly needed in the financial industry of the UAE."