Apple Inc chief executive Tim Cook is ready to tackle the holiday season with a full product array including new iPads. His challenge now is luring the hordes of buyers that analysts are projecting.
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The iPads are thinner and include fingerprint sensors, with the Macs boasting features such as sharper displays and faster processors. Robert Galbraith / Reuters -
The devices follow Apple’s introduction last month of larger-screen iPhones, a smartwatch and a mobile-payments system. Robert Galbraith / Reuters -
Phil Schiller, Apple’s senior vice president of worldwide product marketing, discuss the pricing of the new Apple mini 3. Marcio Jose Sanchez / AP Photo -
Apple said the iPad Air 2 is priced at $499 to $829 — with some models that have more memory costing $100 less than previous versions — and the new iPad mini is $399 to $729.. Marcio Jose Sanchez / AP Photo -
The new iPads will be available for pre-order today and ship next week. To help stoke demand, Apple also lowered the price of its iPad mini 2 and iPad Air, which the new models replace.. Marcio Jose Sanchez / AP Photo -
Apple also debuted a new 27-inch iMac with a retina display that costs $2,499 and began shipping yesterday. The company also showed a new Mac mini, with a starting price of $499.. Robert Galbraith / Reuters
New range of iPads revealed by Apple - in pictures
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