The save now, buy later feature encourages people to adopt a savings-focused approach to big-ticket purchases rather than rely on credit. Getty
The save now, buy later feature encourages people to adopt a savings-focused approach to big-ticket purchases rather than rely on credit. Getty
The save now, buy later feature encourages people to adopt a savings-focused approach to big-ticket purchases rather than rely on credit. Getty
The save now, buy later feature encourages people to adopt a savings-focused approach to big-ticket purchases rather than rely on credit. Getty

UAE FinTech unveils save now, buy later service to encourage responsible spending


Deepthi Nair
  • English
  • Arabic

UAE FinTech app Sav has introduced a save now, buy later feature to promote disciplined savings among residents amid increasing price pressures and higher borrowing costs.

The feature encourages people to adopt a savings-focused approach to big-ticket purchases rather than rely on credit and accumulate debt, the company said this week.

The SNBL feature presents an alternative to the buy now, pay later, or BNPL trend and incentivises users to practise good money behaviour and responsibly plan their purchases.

“The save now, buy later feature incentivises pre-planned purchases. Most of the features around affordability so far have been either credit cards or BNPL-related products,” said Purvi Munot, chief executive at Sav.

“In this geography, people want to buy large-ticket items that are aspirational purchases, such as travel, education and other things, which are typically outlays within one to six months. Sav’s SNBL solution allows users to make these high-value purchases with their own savings, without being in debt.”

The Dubai International Financial Centre-based company incentivises users for saving early towards a goal by offering them instant cash rewards when they achieve their savings milestones. This can be used for purchases. For example, the rewards vary from 5 per cent to 15 per cent for travel and range from 3 per cent to 12 per cent for electronics, Ms Munot said.

The BNPL business model, which allows consumers to make online purchases instantly and spread their payments out over interest free instalments, has boomed following the coronavirus pandemic, driven by millennials and Generation Z.

Global BNPL transaction values are projected to grow to $576 billion by 2026, up from $120 billion in 2021, according to data analytics company GlobalData.

However, a quarter of BNPL users in the US didn’t have an emergency fund or any other savings, according to a March report by the Consumer Financial Protection Bureau, based on a survey of 2,036 consumers.

Users in the UAE can opt for the SNBL feature either directly as a payment option on the merchant’s website or on the merchant’s embedded store within the Sav app, which has onboarded nine merchants with 10 more in the pipeline.

Drawing insights from its 45,000-plus users, Sav identified the top three categories for savings as travel, home and furniture, and education, in addition to emerging savings areas including cars, electronics and jewellery.

The save now, buy later feature on the Sav app presents an alternative to the buy now, pay later trend. Photo: Sav
The save now, buy later feature on the Sav app presents an alternative to the buy now, pay later trend. Photo: Sav

“We are not telling the customer not to consume, but instead helping them to consume responsibly as well as being in control of their money,” Ms Munot said.

“Globally, people are trying to break free from debt because the overall cost of borrowing is going up. People are already stretched with their outstanding loans. There is an increasing shift where consumers prefer extra cash over instalments.”

Sav helps users set saving goals for short-term purchases like jewellery, phone, staycation and festivals, for “bucket list goals” such as car upgrades, home renovation, new business, new home and a wedding, as well as long-term goals like retirement, health insurance and buying gold.

The app is connected to the user’s bank account to help them track spending, set budgets and save money.

It also comes with a virtual Visa debit card that can be used to access savings to make purchases.

Sav has partnered with payments infrastructure providers NymCard and Mashreq Bank to store customers' money.

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%3Cp%3ETotal%20trade%20in%20goods%20and%20services%20(exports%20plus%20imports)%20between%20the%20UK%20and%20the%20UAE%20in%202022%20was%20%C2%A321.6%20billion%20(Dh98%20billion).%C2%A0%3C%2Fp%3E%0A%3Cp%3E%3C%2Fp%3E%0A%3Cp%3EThis%20is%20an%20increase%20of%2063.0%20per%20cent%20or%20%C2%A38.3%20billion%20in%20current%20prices%20from%20the%20four%20quarters%20to%20the%20end%20of%202021.%3C%2Fp%3E%0A%3Cp%3E%C2%A0%3C%2Fp%3E%0A%3Cp%3EThe%20UAE%20was%20the%20UK%E2%80%99s%2019th%20largest%20trading%20partner%20in%20the%20four%20quarters%20to%20the%20end%20of%20Q4%202022%20accounting%20for%201.3%20per%20cent%20of%20total%20UK%20trade.%3C%2Fp%3E%0A
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The internal combustion engine is facing a watershed moment – major manufacturer Volvo is to stop producing petroleum-powered vehicles by 2021 and countries in Europe, including the UK, have vowed to ban their sale before 2040. The National takes a look at the story of one of the most successful technologies of the last 100 years and how it has impacted life in the UAE.

Read part three: the age of the electric vehicle begins

Read part two: how climate change drove the race for an alternative 

Read part one: how cars came to the UAE

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It’ll be summer in the city as car show tries to move with the times

If 2008 was the year that rocked Detroit, 2019 will be when Motor City gives its annual car extravaganza a revamp that aims to move with the times.

A major change is that this week's North American International Auto Show will be the last to be held in January, after which the event will switch to June.

The new date, organisers said, will allow exhibitors to move vehicles and activities outside the Cobo Center's halls and into other city venues, unencumbered by cold January weather, exemplified this week by snow and ice.

In a market in which trends can easily be outpaced beyond one event, the need to do so was probably exacerbated by the decision of Germany's big three carmakers – BMW, Mercedes-Benz and Audi – to skip the auto show this year.

The show has long allowed car enthusiasts to sit behind the wheel of the latest models at the start of the calendar year but a more fluid car market in an online world has made sales less seasonal.

Similarly, everyday technology seems to be catching up on those whose job it is to get behind microphones and try and tempt the visiting public into making a purchase.

Although sparkly announcers clasp iPads and outline the technical gadgetry hidden beneath bonnets, people's obsession with their own smartphones often appeared to offer a more tempting distraction.

“It's maddening,” said one such worker at Nissan's stand.

The absence of some pizzazz, as well as top marques, was also noted by patrons.

“It looks like there are a few less cars this year,” one annual attendee said of this year's exhibitors.

“I can't help but think it's easier to stay at home than to brave the snow and come here.”

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FA Cup fifth round

Chelsea v Manchester United, Monday, 11.30pm (UAE), BeIN Sports

Predictions

Predicted winners for final round of games before play-offs:

  • Friday: Delhi v Chennai - Chennai
  • Saturday: Rajasthan v Bangalore - Bangalore
  • Saturday: Hyderabad v Kolkata - Hyderabad
  • Sunday: Delhi v Mumbai - Mumbai
  • Sunday - Chennai v Punjab - Chennai

Final top-four (who will make play-offs): Chennai, Hyderabad, Mumbai and Bangalore

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Name: Enhance Fitness 

Year started: 2018 

Based: UAE 

Employees: 200 

Amount raised: $3m 

Investors: Global Ventures and angel investors 

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

Updated: July 13, 2023, 8:23 AM