Thirty-nine per cent of UAE residents used a tappable smartphone mobile wallet in the past year, according to a Mastercard survey. Reuters
Thirty-nine per cent of UAE residents used a tappable smartphone mobile wallet in the past year, according to a Mastercard survey. Reuters
Thirty-nine per cent of UAE residents used a tappable smartphone mobile wallet in the past year, according to a Mastercard survey. Reuters
Thirty-nine per cent of UAE residents used a tappable smartphone mobile wallet in the past year, according to a Mastercard survey. Reuters

Majority of UAE consumers used a new digital payment method last year


Deepthi Nair
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About 88 per cent of consumers in the UAE have used at least one emerging payment method in the past year as the move towards a digital economy accelerates, according to a new survey.

Thirty-nine per cent of UAE residents used a tappable smartphone mobile wallet, 29 per cent used buy-now-pay-later (BNPL) services, 20 per cent used cryptocurrency and 18 per cent used a payment-enabled wearable tech device, MasterCard’s New Payments Index 2022 found.

Consumers are also making purchases using voice assistants and social media apps, said the survey, which polled 1,000 adults in the UAE and 35,040 individuals globally.

“It is exciting to see the increased adoption of emerging payment methods and consumers’ eagerness to reap the benefits of the digital economy in the UAE and across the region,” said JK Khalil, cluster general manager for Mena East at MasterCard.

Globally, the pandemic spurred the faster adoption of digital payments, particularly contactless payments, because of heightened awareness about the spread of the virus through banknotes and plastic money.

More than half of UAE consumers now use digital wallets, according to a June survey by payments solutions provider Checkout.com. About 48 per cent of respondents to the survey said that digital wallets could lead to a cashless society in a decade.

While traditional payment methods continue to be used in the UAE, 29 per cent of respondents to the MasterCard survey said they used less cash over the past year.

In contrast, 66 per cent of UAE consumers increased their use of at least one digital payment method in the past 12 months, including digital cards, SMS payments, money transfer apps and instant payment services, according to MasterCard.

About 36 per cent of UAE consumers said security is the top priority when deciding which payment methods to use, followed by rewards, promotions and ease of use. Thirty-six per cent of respondents said they also consider social and environmental benefits when choosing a payment method.

Generation Z is least likely to use cash or make in-person purchases and payments in the UAE, the survey found.

About 64 per cent of Gen Z in the Emirates are likely to have obtained a new digital payment alternative, compared with 22 per cent of baby boomers.

While security and data privacy remain a concern for Gen Z, they are more likely than older customers to perceive digital tools as secure, the findings showed.

Although cryptocurrency use was low, 40 per cent of digital token users in the Emirates said they have used it more in the past year, MasterCard said.

About 74 per cent of UAE consumers said they would use cryptocurrencies more if they better understood digital tokens. This is despite 95 per cent of respondents admitting to having mainstream awareness of cryptocurrency and 86 per cent knowing about non-fungible tokens (NFTs).

Sixty-six per cent of consumers in the UAE believe that NFTs and other digital assets could be good investments, while 67 per cent have undertaken at least one crypto-related activity in the past year, such as opening a wallet, buying, trading or holding the token as an investment, the MasterCard survey found.

Meanwhile, 87 per cent of UAE respondents said they are familiar with the BNPL concept and 46 per cent are comfortable using it.

Consumers want the flexibility and convenience of BNPL, but with the sense of security associated with a trusted provider like a bank or payment network, the survey found.

“Those who have used BNPL found it useful for emergency and big-ticket purchases, as well as increased purchasing power,” it said.

“Consumers also find BNPL useful for unique use cases, including as a budgeting and financial planning tool.”

Fifty-five per cent of UAE consumers said they feel safe using apps to send money to people or businesses from their phone, the survey said.

Half of all people surveyed are also willing to share financial information with apps to have access to payment tools that help them manage their money.

Consumers in the UAE want the flexibility and convenience of buy-now-pay-later services, but with the sense of security associated with a trusted provider like a bank or payment network, according to a Mastercard survey. Alamy
Consumers in the UAE want the flexibility and convenience of buy-now-pay-later services, but with the sense of security associated with a trusted provider like a bank or payment network, according to a Mastercard survey. Alamy

Seventy-one per cent of UAE consumers said it is easier to make payments using biometrics than a card or device, with 70 per cent of those polled saying it is more secure than two-factor authentication, the MasterCard survey said.

While 62 per cent of people in the UAE used biometrics for at least one purchase in the past year, 87 per cent said they used or plan to use their fingerprint to make a payment, followed by other biometric methods such as facial recognition, retina scans and voice recognition.

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

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