Those TV infomercials promising “three easy payments of $19.99” were quite ahead of their time. Although calling a toll-free number to buy as-seen-on-TV items is no longer in style, the idea of paying in instalments remains popular thanks to a booming marketplace of buy now, pay later services.
But limitations have not stopped it from becoming a trend. In June 2021, Competiscan, a company that tracks and analyses direct marketing activity, noted a 530 per cent increase in BNPL email marketing campaigns in the past year, with 28 per cent of retail emails mentioning BNPL in the first quarter of 2021.
BNPL is still a form of debt. If you are debt-averse and would rather save up for major purchases and pay for them in full, that is an excellent tactic.
But debt is not inherently evil. It is merely a financial tool that can make major purchases more manageable. As with any financial tool, it is all about how you wield it. Here are some ways to use BNPL thoughtfully.
Know what you can afford
Andrew Gold, a financial adviser at Texas-based Prestige Wealth Management, has used BNPL services to finance large purchases, including travel bookings, business purchases and a new mattress.
As someone who frequently discusses spending with clients, he recommends considering BNPL when you can afford to pay for something in full, but paying in instalments would help you better manage your cash flow.
Before you choose a payment plan, review what you have in your bank account and how much money you earn each month, so you know you can afford the payments along with your other obligations.
“This is not for somebody that is complaining about never having money, or is always borrowing money from people,” he says. “This is for people who have consistent income, who are looking for ways to take advantage of some of the benefits and the convenience of breaking up a purchase over a few weeks.”
Yes, you can spring for the nice shampoo and split the purchase into four $6 payments, but just because you can, does not mean you should. BNPL services are helpful but they also make it far too easy to impulse shop when your budget is tight.
“We are in a world of instant gratification,” Mr Gold says. “There is a tonne of overindulgence and excess in everybody’s life.”
Review the fine print before you buy
Before you make a major purchase, find out how you can secure a refund if you return the item or the product is lost during shipping or arrives damaged. What rights do you have if the merchant will not refund your money?
If the merchant allows for refunds, you can get your money back. Affirm, Klarna and Afterpay will pay you back you in full, for example, although Affirm notes that if your plan includes interest payments, you will not get that money back.
Should you need to dispute a charge because the item is missing or damaged, your first step is to contact the merchant directly, much like you would if you paid with a credit card. In some cases, if the merchant grants you a store credit instead of a refund, you must still make payments on your instalment plan.
Go in with a strategy
Stay organised by using BNPL for very specific purposes, such as a series of purchases for one event. Alexandria Broward used BNPL when she and her now-husband decided they wanted to be married within a month’s time.
With only three weekends to find a dress and sort out other logistics, Ms Broward put some expenses on credit cards and used BNPL for her outfit. She ordered several dresses and fronted a fraction of the cost, returning all but one and receiving money back for those returns.
Her tactic was to avoid putting the whole cost on credit cards. She also used BNPL to divide the cost of her $400 wedding shoes.
“They really tied the dress together,” she says. “If I ever have a daughter, she will get those.”
“It was a great solution and service to have in my situation, given how last-minute everything was,” Ms Broward says.