Masdar will collaborate with Etisalat to help the telecoms provider to integrate sustainable energy solutions into its operations.
A two-year memorandum of understanding to this effect was signed at Gitex last week by Ahmad Belhoul, the chief executive of Masdar and Saleh Al Abdooli, the chief executive of Etisalat.
“Our collaboration with Etisalat underscores the growing commitment by UAE companies to reduce their environmental footprint and implement cleaner, more sustainable operations,” said Mr Belhoul.
“We will work closely with Etisalat to identify smarter, cleaner energy solutions that will deliver long term business benefits and increase our nation’s economic resilience, as well as provide a sustainability model for the global telecommunications industry.”
Masdar will advise the telecoms provider on energy optimisation projects and conduct workshops on sustainable practices.
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