Platinum Heritage Tours is among more than 300 tour operators in Dubai with most offering the standard dune bashing experience. But Adam McEwan’s company wants people to ‘smell the desert’.
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A big draw for customers is dinner in a traditional Bedouin camp site. Seen here are the toilets which are also built in a traditional style. Lee Hoagland / The National -
Adam McEwan, the managing director of Platinum Heritage Tours, on the grounds of his company's conservation plot. The grounds make up the largest animal conservation area in the UAE according to the company. The company also has the largest fleet of vintage Land Rovers in the area. Lee Hoagland / The National -
Glasses on the Bedouin camp site which were hand picked for their authenticity. Lee Hoagland / The National -
A shisha at the Bedouin camp site which was hand picked for its authenticity. Lee Hoagland / The National -
A big draw for customers is dinner in a traditional Bedouin camp site. Seen here is Moosr preparing traditional coffee. Lee Hoagland / The National -
The untouched landscape where Platinum Heritage Tours operates. Lee Hoagland / The National -
A section of the authentic Bedouin camp site where visitors can eat dinner under the stars. Lee Hoagland / The National -
The company has the largest fleet of vintage Land Rovers in the area. Lee Hoagland / The National -
On the left is a table made from a dead gaf tree and stools. Lee Hoagland / The National -
The tours are available in eight languages, including Russian, German, Portuguese and Italian. Lee Hoagland / The National -
Moosr prepares traditional coffee on the tour. Lee Hoagland / The National -
Sameera Ali Mohammed prepares traditional bread. Lee Hoagland / The National -
Sameera Ali Mohammed prepares traditional bread. Lee Hoagland/The National -
The traditional the Bedouin camp site. Lee Hoagland / The National
In pictures: dune bashing tour with an Emirati stamp
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