• Craig Federighi, Apple’s senior vice president of software engineering, speaks on stage during the Apple event in San Francisco, California. Robert Galbraith / Reuters
    Craig Federighi, Apple’s senior vice president of software engineering, speaks on stage during the Apple event in San Francisco, California. Robert Galbraith / Reuters
  • Philip Schiller, senior vice president of worldwide marketing at Apple, announces a new Mac Book during an Apple event in San Francisco. Robert Galbraith / Reuters
    Philip Schiller, senior vice president of worldwide marketing at Apple, announces a new Mac Book during an Apple event in San Francisco. Robert Galbraith / Reuters
  • Philip Schiller, the senior vice president of worldwide marketing at Apple Inc speaks on stage during an Apple event in San Francisco, California. Robert Galbraith / Reuters
    Philip Schiller, the senior vice president of worldwide marketing at Apple Inc speaks on stage during an Apple event in San Francisco, California. Robert Galbraith / Reuters
  • Apple chif executive Tim Cook speaks on stage before a new product introduction in San Francisco. Marcio Jose Sanchez / AP Photo
    Apple chif executive Tim Cook speaks on stage before a new product introduction in San Francisco. Marcio Jose Sanchez / AP Photo
  • Philip Schiller, senior vice president of worldwide marketing at Apple speaks about the new Mac Pro computer during an Apple event in San Francisco, California. Robert Galbraith / Reuters
    Philip Schiller, senior vice president of worldwide marketing at Apple speaks about the new Mac Pro computer during an Apple event in San Francisco, California. Robert Galbraith / Reuters
  • Apple senior vice president of worldwide marketing Phil Schiller announces the new Mac Pro. Justin Sullivan / Getty Images / AFP
    Apple senior vice president of worldwide marketing Phil Schiller announces the new Mac Pro. Justin Sullivan / Getty Images / AFP
  • Philip Schiller, senior vice president of worldwide marketing at Apple, introduces the new iPad Air. Robert Galbraith / Reuters
    Philip Schiller, senior vice president of worldwide marketing at Apple, introduces the new iPad Air. Robert Galbraith / Reuters
  • Philip Schiller, senior vice president of worldwide marketing at Apple, introduces the new iPad Air during the Apple event in San Francisco, California. Robert Galbraith / Reuters
    Philip Schiller, senior vice president of worldwide marketing at Apple, introduces the new iPad Air during the Apple event in San Francisco, California. Robert Galbraith / Reuters
  • An Apple employee shows off the new iPad Air at a satellite launch event in central London. Carl Court / AFP
    An Apple employee shows off the new iPad Air at a satellite launch event in central London. Carl Court / AFP
  • Apple employees show off the new iPad Air and iPad Mini at a satellite launch event in central London. Carl Court / AFP
    Apple employees show off the new iPad Air and iPad Mini at a satellite launch event in central London. Carl Court / AFP

In pictures: Apple launches iPad Air to tempt back fans


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Apple has unveiled the “iPad Air”, a slimmer version of its top-selling full-size tablet, and a revamped iPad Mini, bidding to fend off rivals who have eroded its market dominance.