Hyatt International is in the midst of a building boom in the Middle East, with several properties under construction in Saudi Arabia, as it seeks to meet demand from the rapidly growing religious tourism market.
The US-based hotel chain currently has just one property in Saudi, compared with five in the Emirates.
"We have a very ambitious plan to increase our presence in Saudi Arabia," said Tareq Daoud, the regional vice president of global sales in the Middle East at Hyatt Hotels & Resorts, South West Asia.
"Already we have signed for various properties."
The chain plans to open three hotels in Mecca, the first of which, the 600-room Hyatt Regency, is to open in about a year's time. They will be followed by Hyatt Place and Hyatt House properties.
"The first hotel to open in Riyadh will be hopefully within a year's time," said Mr Daoud. "We will be having a 269-room property which is going to be Hyatt Regency. This will be centrally located in the central of the business district of Saudi Arabia in Riyadh. Following that in 2015 there will be another property, which is Park Hyatt Riyadh."
In Jeddah, where Hyatt currently runs one property, it has signed two other projects that are scheduled to open in 2015 to 2016.
"These are a Grand Hyatt and Hyatt Regency, so in Jeddah we will have the three brands - Park which we already have, Grand and Regency."
Several factors are fuelling the expansion in the kingdom, not least the ever-growing popularity of religious tourism. The government is planning to build more than 35 hotels in the Jabal Al Umrah area of Mecca alone to keep up with demand. "There is a huge development for that area and we are very interested in that part of the world," said Mr Daoud.
The UAE also remains interesting to Hyatt, he said, even though the company already has five properties in Dubai and Abu Dhabi.
"Dubai has ambitious plans to increase the number of visitors to reach up to 20 million visitors by 2020, and plus of course to bid for the Expo 2020 that creates lots of interest and creates lots of opportunities for the developers to establish new hotels and take advantage of this increase in business," he said.
"We are looking into Dubai and also into Abu Dhabi and we [will] hopefully have some projects to be announced in both, in Dubai and Abu Dhabi. That will be coming soon," he added.
Hyatt is also looking at India, China and Europe. It has opened four new hotels in France: the Grand Hyatt Cannes Hotel Martinez in Cannes; the Hyatt Regency Nice Palais de la Méditerranée; the Hyatt Regency Paris Etoile; and the Hotel du Louvre in Paris.
"The ones in Paris have a huge demand from the Middle East market. The third nationality staying in the [Hyatt Regency Paris Etoile] are Saudis. Also the Grand Hyatt Martinez in Cannes as well has lots of demand from the Middle East market. The Louvre as well is popular," Mr Daoud said.
gduncan@thenational.ae
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Another way to earn air miles
In addition to the Emirates and Etihad programmes, there is the Air Miles Middle East card, which offers members the ability to choose any airline, has no black-out dates and no restrictions on seat availability. Air Miles is linked up to HSBC credit cards and can also be earned through retail partners such as Spinneys, Sharaf DG and The Toy Store.
An Emirates Dubai-London round-trip ticket costs 180,000 miles on the Air Miles website. But customers earn these ‘miles’ at a much faster rate than airline miles. Adidas offers two air miles per Dh1 spent. Air Miles has partnerships with websites as well, so booking.com and agoda.com offer three miles per Dh1 spent.
“If you use your HSBC credit card when shopping at our partners, you are able to earn Air Miles twice which will mean you can get that flight reward faster and for less spend,” says Paul Lacey, the managing director for Europe, Middle East and India for Aimia, which owns and operates Air Miles Middle East.
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COMPANY PROFILE
Name: Grubtech
Founders: Mohamed Al Fayed and Mohammed Hammedi
Launched: October 2019
Employees: 50
Financing stage: Seed round (raised $2 million)
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Directed by Sam Mendes
Starring Dean-Charles Chapman, George MacKay, Daniel Mays
4.5/5
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