In a sign of maturity, Abu Dhabi's start-up ecosystem is starting to look beyond incentives to attract start-ups. Courtesy: Hub71
In a sign of maturity, Abu Dhabi's start-up ecosystem is starting to look beyond incentives to attract start-ups. Courtesy: Hub71
In a sign of maturity, Abu Dhabi's start-up ecosystem is starting to look beyond incentives to attract start-ups. Courtesy: Hub71
In a sign of maturity, Abu Dhabi's start-up ecosystem is starting to look beyond incentives to attract start-ups. Courtesy: Hub71

Abu Dhabi's Hub71 more than doubles number of start-ups and VC funds during pandemic


Kelsey Warner
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A strong response to the coronavirus pandemic in the UAE allowed Hub71 to more than double the number of start-ups housed at the Abu Dhabi entrepreneurship centre in the past 18 months, its chief operating officer said.

Companies reported a doubling in venture capital funding and an average revenue increase of 35 per cent after joining, Jida Itani said.

“Competition [to attract start-ups] is so fierce,” she told The National. “But what Abu Dhabi has to offer today is really powerful.”

The pandemic showed Ms Itani that Abu Dhabi is ready to learn lessons quickly and has an advantage over other cities in terms of safety and livability – something the marketing expert can sell to founders looking to build teams here.

Today, Ms Itani said Hub71 is ready to compete on a global level amid a breakneck race to attract talent.

A remodelled incentive programme and a growing pool of venture capital funding indicates Hub71 is maturing.

Governments, including South Korea, Spain, Brazil, Singapore and Israel, are providing some combination of incentives or subsidies, tax breaks and more agile policymaking to attract entrepreneurs.

Vibrant start-up ecosystems are a critical part of growing an economy, according to the Harvard Business Review, which found that a pool of talent and applied science will drive job creation, new businesses and investment.

Hub71 opened its doors at Abu Dhabi Global Market more than two years ago through a partnership between the emirate's Mubadala Investment Company, Abu Dhabi Investment Office, Softbank Vision Fund and Microsoft.

The centre tapped into the government's Ghadan 21 stimulus fund to offer Dh1 billion in investment and cost-of-living subsidies to start-ups that opened for business in the hub.

To date, Hub71 has accepted 129 start-ups into its competitive incentive programme, which began by offering subsidised housing, health insurance and office space for the first two years.

But Ms Itani said that the programme is being overhauled to incorporate what Hub71 has learnt about founders' needs.

“Founders come at various stages, and some don’t really require free housing and free health insurance,” Ms Itani said. “Some of them actually want free business development services to connect them with large corporates or grants for legal support as they fundraise, because this is very expensive.”

Fund-raising is a critical component of the Hub71 offering. The number of VC partners has more than doubled since the start of the pandemic. There are now 19 VC funds covering early angel and seed investing to bigger ticket investors, with $2bn in assets under management.

Start-ups have raised a total $59.9m from Hub71 VC partners to date.

Hub71 is also moving beyond freebies to attract entrepreneurs and investors to the space.

Last month, Hub71 opened a Community Centre of Excellence, the first time it opened its doors for non-incentivised start-ups, investors, corporates and government.

The initiative aims to source high-quality global tech start-ups through a series of events open to organisations seeking to connect with entrepreneurial talent.

“We are seeking ways to bridge the gap between entrepreneurs and the marketplace,” Ms Itani said.

More mature start-ups that have found a home at Hub71 are also creating job opportunities.

Music streaming service Anghami, which will go public by special public acquisition on the Nasdaq, is basing its research and development centre at Hub71.

Meanwhile, Hub71 start-up Nanoracks, a major player in commercial access to space, expanded with a new Space AgTech company, StarLab Oasis, last month. The new company aims to address growing problems of desertification, climate change, water scarcity and food security.

These moves have convinced Ms Itani that Hub71 is shifting up a gear.

“We need to do things bigger and better, but that we need to act fast,” she said.

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Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

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Updated: October 27, 2021, 9:22 AM