In a sign of maturity, Abu Dhabi's start-up ecosystem is starting to look beyond incentives to attract start-ups. Courtesy: Hub71
In a sign of maturity, Abu Dhabi's start-up ecosystem is starting to look beyond incentives to attract start-ups. Courtesy: Hub71
In a sign of maturity, Abu Dhabi's start-up ecosystem is starting to look beyond incentives to attract start-ups. Courtesy: Hub71
In a sign of maturity, Abu Dhabi's start-up ecosystem is starting to look beyond incentives to attract start-ups. Courtesy: Hub71

Abu Dhabi's Hub71 more than doubles number of start-ups and VC funds during pandemic


Kelsey Warner
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A strong response to the coronavirus pandemic in the UAE allowed Hub71 to more than double the number of start-ups housed at the Abu Dhabi entrepreneurship centre in the past 18 months, its chief operating officer said.

Companies reported a doubling in venture capital funding and an average revenue increase of 35 per cent after joining, Jida Itani said.

“Competition [to attract start-ups] is so fierce,” she told The National. “But what Abu Dhabi has to offer today is really powerful.”

The pandemic showed Ms Itani that Abu Dhabi is ready to learn lessons quickly and has an advantage over other cities in terms of safety and livability – something the marketing expert can sell to founders looking to build teams here.

Today, Ms Itani said Hub71 is ready to compete on a global level amid a breakneck race to attract talent.

A remodelled incentive programme and a growing pool of venture capital funding indicates Hub71 is maturing.

Governments, including South Korea, Spain, Brazil, Singapore and Israel, are providing some combination of incentives or subsidies, tax breaks and more agile policymaking to attract entrepreneurs.

Vibrant start-up ecosystems are a critical part of growing an economy, according to the Harvard Business Review, which found that a pool of talent and applied science will drive job creation, new businesses and investment.

Hub71 opened its doors at Abu Dhabi Global Market more than two years ago through a partnership between the emirate's Mubadala Investment Company, Abu Dhabi Investment Office, Softbank Vision Fund and Microsoft.

The centre tapped into the government's Ghadan 21 stimulus fund to offer Dh1 billion in investment and cost-of-living subsidies to start-ups that opened for business in the hub.

To date, Hub71 has accepted 129 start-ups into its competitive incentive programme, which began by offering subsidised housing, health insurance and office space for the first two years.

But Ms Itani said that the programme is being overhauled to incorporate what Hub71 has learnt about founders' needs.

“Founders come at various stages, and some don’t really require free housing and free health insurance,” Ms Itani said. “Some of them actually want free business development services to connect them with large corporates or grants for legal support as they fundraise, because this is very expensive.”

Fund-raising is a critical component of the Hub71 offering. The number of VC partners has more than doubled since the start of the pandemic. There are now 19 VC funds covering early angel and seed investing to bigger ticket investors, with $2bn in assets under management.

Start-ups have raised a total $59.9m from Hub71 VC partners to date.

Hub71 is also moving beyond freebies to attract entrepreneurs and investors to the space.

Last month, Hub71 opened a Community Centre of Excellence, the first time it opened its doors for non-incentivised start-ups, investors, corporates and government.

The initiative aims to source high-quality global tech start-ups through a series of events open to organisations seeking to connect with entrepreneurial talent.

“We are seeking ways to bridge the gap between entrepreneurs and the marketplace,” Ms Itani said.

More mature start-ups that have found a home at Hub71 are also creating job opportunities.

Music streaming service Anghami, which will go public by special public acquisition on the Nasdaq, is basing its research and development centre at Hub71.

Meanwhile, Hub71 start-up Nanoracks, a major player in commercial access to space, expanded with a new Space AgTech company, StarLab Oasis, last month. The new company aims to address growing problems of desertification, climate change, water scarcity and food security.

These moves have convinced Ms Itani that Hub71 is shifting up a gear.

“We need to do things bigger and better, but that we need to act fast,” she said.

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Education: Mr Al Bahar was born in 1979 and graduated in 2008 from the Judicial Institute. He took after his father, who was one of the first Emirati lawyers

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It's up to you to go green

Nils El Accad, chief executive and owner of Organic Foods and Café, says going green is about “lifestyle and attitude” rather than a “money change”; people need to plan ahead to fill water bottles in advance and take their own bags to the supermarket, he says.

“People always want someone else to do the work; it doesn’t work like that,” he adds. “The first step: you have to consciously make that decision and change.”

When he gets a takeaway, says Mr El Accad, he takes his own glass jars instead of accepting disposable aluminium containers, paper napkins and plastic tubs, cutlery and bags from restaurants.

He also plants his own crops and herbs at home and at the Sheikh Zayed store, from basil and rosemary to beans, squashes and papayas. “If you’re going to water anything, better it be tomatoes and cucumbers, something edible, than grass,” he says.

“All this throwaway plastic - cups, bottles, forks - has to go first,” says Mr El Accad, who has banned all disposable straws, whether plastic or even paper, from the café chain.

One of the latest changes he has implemented at his stores is to offer refills of liquid laundry detergent, to save plastic. The two brands Organic Foods stocks, Organic Larder and Sonnett, are both “triple-certified - you could eat the product”.  

The Organic Larder detergent will soon be delivered in 200-litre metal oil drums before being decanted into 20-litre containers in-store.

Customers can refill their bottles at least 30 times before they start to degrade, he says. Organic Larder costs Dh35.75 for one litre and Dh62 for 2.75 litres and refills will cost 15 to 20 per cent less, Mr El Accad says.

But while there are savings to be had, going green tends to come with upfront costs and extra work and planning. Are we ready to refill bottles rather than throw them away? “You have to change,” says Mr El Accad. “I can only make it available.”

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Updated: October 27, 2021, 9:22 AM