Etisalat cuts international call rates

Etisalat lowers international calling rates for landline customers as its competition with the rival telecoms operator du heats up.

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Etisalat, the largest telecommunications company in the UAE, has cut international calling rates as competition with the telecoms operator du heats up. The offer is available to Etisalat's landline customers from today until August 9, the company said. The promotion allows a customer to pay a flat rate of Dh20 (US$5.44) per month to make an unlimited number of international calls at 50 fils per minute to one selected country, Etisalat said.

Alternatively, customers can pay a connection charge of Dh1 per call to get the special rate, the company added. "The reduced rates affirm Etisalat's commitment to offer the best possible service at the most affordable cost to our customers," said Khalifa al Shamsi, the senior vice president of marketing at Etisalat. Phone users who are not Etisalat subscribers can also benefit from the reduced rates through the "Etisalat Select Service", with callers paying only for usage, the company said.

Rates for all other local and international calls would remain unchanged, Etisalat said.